Put Social Media to Work - Simplesoft€¦ · Put Social Media to Work Distinguish yourself by...

Put Social Media to Work

Distinguish yourself by becoming an online networking leader to connect with

customers and drive new business

1Celek Media Consulting1Thursday, December 2, 2010

What we mean by Social Media

• Conversation• Contributions• Network, not broadcast• Trust, not expert


Why should we spend any time on this?

73 percent of U.S. residents use social media at least once per week.

Nielsen OnlineApril 2010



• Facebook rivals reach of traditional media • 47% visits Facebook daily; 55% watch TV; 37% listen

to radio; 22% read newspapers

Nielsen Online

April 2010



More than half of all C-Level executives under 40 use Twitter daily or several times a week.

New Forbes/Google reportJune 22, 2009



67% of U.S. companies adopted social media in the past 18 months.

Bloomberg-Business WeekNov. 30, 2010



• Brand building is primary business usage. • Most companies broadcast information vs two-way communication.• Companies miss opportunity to build stronger relationships by listening to customers instead of doing all the talking.


A web site is not enough

8

• Broadcasts your info one way.• Depends on customer to decide to come to you.

Celek Media Consulting8Thursday, December 2, 2010

So many choices, so little time

Pick 2-3 social media sites that: • Your target audience uses.• You can update consistently.


The world’s gone Twitter

• Think cell phone texting meets instant messaging.• Limited to 140 characters.

• It’s all about following or joining the conversation.


Tweeple, Tweets, Twitterverse

• Big news• Obama campaign• Fortune 500, Congress users


http://www.youtube.com/watch?v=BIYfcUf1yEM&feature=related




What happens when you Tweet


What to say on Twitter

• Monitor, respond to what they’re saying about your business.


What to say on Twitter

16Celek Media Consulting

• Talk up your business with new details, offers.

16Thursday, December 2, 2010

Twitter for Realtors

• Personal communication• Active networking• Note user’s age


Twitter for promotion

• Promote your business directly

to followers.• Get them to your web site or blog.


Twitter for sharing

• Provides news, insights.• Business focused, not personal interests.


Twitter for cross-promotion

• Chamber links to business.• Business links to coupon.


Twitter to drive sales• Coffee shop tweets about coupon offer.• Links to coupon on TwitPic. personal interests.


Twitter for coupons

• Promote your products.• Pick your audience.• Measure success.


Challenges we face online


Twitr.org for searching


TweetDeck for monitoring


Twitter for groups

• Search by topics, events, names.

• Put hashtag in front of name, word:

#FergusonConstruction

27

#Celek Media Consulting


Linkedin for networking

• Virtual, in-person connections.

• Excellent SEO.• Business focused,

not personal interests.


Linkedin for being seen

• Connect to stay in touch.

• Connect to be found on your

contacts’ pages.


Linkedin for documents

• Upload presentations, sales kits.• Share documents, virtual workspace.


Linkedin for conversation

• Use groups to ask questions.• Start a conversation.


Linkedin for experts

• Share what you know.• Provide answers that show you as source, leader.


Linkedin for recommendations

• Praise your connections.• Ask for their recommendations.• Your info appears on many more pages.


Linkedin for finding people

• Search by location, business, products.• Discover your connections.


Connect with new customers• Find companies you want to do business with.• Find their employees and network with their connections.


Share what you’re doing


• Schedule your events.• Invite customers, contacts.


Search for new business


• Find opportunities by searching what other users say, do.• “Birdhouse”


Help desk for your business

• Ask questions• Contribute answers• See what help businesses need.


Desktop business intelligence

• Find company contacts, who’s hired, leaving, what they’re working on.


Facebook not just for kids

• Go to where the audience lives.• Build with their tools instead of spending to create your own.


Work with all the social tools

• Weave social media presence.• Connect users from one site to another where they hadn’t found you.


Add more social approaches


Show what your doing

Celek Media Consulting

• Feature products, customer testimonials, show your equipment and employees.


Put Social Media to Work - Simplesoft€¦ · Put Social Media to Work Distinguish yourself by...

Documents

Transcript of Put Social Media to Work - Simplesoft€¦ · Put Social Media to Work Distinguish yourself by...