Put Creativity into Traveling! Fresh Travel!!. Group Members Group 28 Lam Chi Bun, Lawrence Lam Ka...

Put Creativity into Traveling!Put Creativity into Traveling!

Fresh Travel!!Fresh Travel!!

Group MembersGroup MembersGroup 28Group 28

Lam Chi Bun, Lawrence Lam Chi Bun, Lawrence

Lam Ka Wai, LizLam Ka Wai, Liz

Li Cho Kwan, JuneLi Cho Kwan, June

Lo Chi Yip, JoeyLo Chi Yip, Joey

Yiu Wing Yan, WinnieYiu Wing Yan, Winnie

IntroductionIntroductionOver 1300 tour operators in Hong Over 1300 tour operators in Hong KongKong

Some only make arrangements ofSome only make arrangements of– travel tickets, travel tickets, – travel documents, travel documents, – accommodation, accommodation, – entertainment and other related entertainment and other related

services for their customers services for their customers

IntroductionIntroductionGreat pressure in the workplace Great pressure in the workplace

Delighted to spend the holiday with a trip Delighted to spend the holiday with a trip

The demand of traveling services has The demand of traveling services has always been great. always been great.

We aim atWe aim at putting creativity and putting creativity and traveling service together traveling service together to form a to form a new trend of the traveling business.new trend of the traveling business.

Presentation FlowPresentation Flow

Feasibility of the business including Feasibility of the business including marketing researchmarketing research

Business plan and proposalBusiness plan and proposal Potential threats and future developmentPotential threats and future development

PutPut C Creativityreativity intointo T Travelingraveling !!

Market ResearchMarket Research

Questionnaire, Questionnaire,

80 people 80 people

Age between 15 to 42.Age between 15 to 42.

Among them 52.5% is male and Among them 52.5% is male and 47.5% is female. 47.5% is female.

Market ResearchMarket Research

InterviewInterview

Uni Power Travel Service LtdUni Power Travel Service Ltd

Sammy LiSammy Li

(One of the Owners)(One of the Owners)

Travel Agency CompanyTravel Agency Company

2003/042003/04

Our business descriptionOur business description

MissionMission

Put creativity into traveling!Put creativity into traveling!

Fresh experienceFresh experience

Challenging, special and various Challenging, special and various activitiesactivities


Types of tour operator Types of tour operator

Domestics tour operatorDomestics tour operator

Inbound tour operatorInbound tour operator

Outbound tour operatorOutbound tour operator


Types of servicesTypes of services

Special toursSpecial tours

Tailor made toursTailor made tours

Gear LibraryGear Library

Set up proceduresSet up proceduresPhrasesPhrases

Phrase IPhrase I(3 to 6 months)(3 to 6 months)Set up a limited company Set up a limited company Apply for a traveling license from Travel Industry Council of Apply for a traveling license from Travel Industry Council of Hong Kong Hong Kong Search for site of the officeSearch for site of the officeOffice decoration Office decoration Human resources development- hiring staff and a pool of Human resources development- hiring staff and a pool of tourists guidestourists guidesSet up companies goals, strategies and philosophySet up companies goals, strategies and philosophyMake linkage with travel product suppliers such as Make linkage with travel product suppliers such as accommodation sector, transport sector, ground operators accommodation sector, transport sector, ground operators and other entertainment organizations etc.and other entertainment organizations etc.

Set up proceduresSet up proceduresPhrase IIPhrase II(1-3 months)(1-3 months)Pre-tour planningPre-tour planningInitial research about the market and destination including Initial research about the market and destination including collecting all the quotations from various travel product supplierscollecting all the quotations from various travel product suppliersTour design and selection processTour design and selection processItinerary Preparation (Identification of origin, destination and all Itinerary Preparation (Identification of origin, destination and all stopping points) and tour packaging (combination of various travel stopping points) and tour packaging (combination of various travel services such as transportation and ground services)services such as transportation and ground services)Negotiation with product suppliers, making reservation for seats Negotiation with product suppliers, making reservation for seats and rooms etc.and rooms etc.Appoint destination companies- making ground arrangement Appoint destination companies- making ground arrangement (contacting and co-ordinating with ground operators)(contacting and co-ordinating with ground operators)Tour costing and pricingTour costing and pricingDesign tour brochureDesign tour brochure

Set up proceduresSet up procedures

Phrase IIIPhrase III

Marketing and promotion of tours to Marketing and promotion of tours to the marketthe market

Actual operation of tourActual operation of tour

Make regular evaluation Make regular evaluation

Itinerary DevelopmentItinerary Development

Target MarketTarget Market

Youth and Youth and

Chinese individual visitorsChinese individual visitors

Different services and tours will be Different services and tours will be designed to meet their taste and designed to meet their taste and demanddemand

Target MarketTarget Market

Business StructureBusiness Structure

Initial stageInitial stage

Private limited companyPrivate limited company

5 shareholders 5 shareholders

Business StructureBusiness Structure

Future planFuture plan

Open more branches in Tsim Sha Open more branches in Tsim Sha Tsui, Causeway Bay etcTsui, Causeway Bay etc

Try to attract new shareholdersTry to attract new shareholders

Organization StructureOrganization Structure

Site visitSite visit

Intense competition among those Intense competition among those long established travel agencieslong established travel agenciesBranches everywhereBranches everywhereMainly in shopping centersMainly in shopping centers– a few different travel agencies a few different travel agencies

concentrated together and compete concentrated together and compete with each otherwith each other

Staffs, standing in front of the branch Staffs, standing in front of the branch to promoteto promote

Site we chose for setting up our Site we chose for setting up our businessbusiness

Site – importantSite – important

New entrant in travel agency New entrant in travel agency industry industry

Insufficient capital and human Insufficient capital and human recourses to compete recourses to compete

Choose Choose MongkokMongkok


ReasonsReasons

One of the popular shopping districts One of the popular shopping districts in Hong Kong. in Hong Kong.

High concentration of people, High concentration of people, especiallyespecially– during peak hoursduring peak hours– weekends and holidays.weekends and holidays.


Details:Details:

G/F, 6 Shop, 1 Fa Yuen Street, G/F, 6 Shop, 1 Fa Yuen Street, Mongkok, Kowloon Mongkok, Kowloon

Area: 1250 Sq feetArea: 1250 Sq feet

Width of Entrance: 16 feetWidth of Entrance: 16 feet

Rental fee per month: $80,000Rental fee per month: $80,000

Data from Midland Realty Data from Midland Realty AgencyAgency

Picture of the shopPicture of the shop

Ground floor planGround floor plan

Location planLocation plan

DecorationDecoration

Warm feelingWarm feeling

Like café, several tables and sofas Like café, several tables and sofas instead of chairsinstead of chairs

And carpet in the shop,And carpet in the shop,

so that our clients can just sit on the so that our clients can just sit on the floor and read our catalogues, photos floor and read our catalogues, photos and so on.and so on.

Trendy and exciting toursTrendy and exciting tours

Water ski & war game tourWater ski & war game tour

Special tours 1Special tours 1 Water ski & war game tourWater ski & war game tour

one day trip one day trip can enjoy war game and water ski (wakeboard).can enjoy war game and water ski (wakeboard).co-organized by our company and various co-organized by our company and various specialized associations including:specialized associations including:– Hong Kong Water Ski Association (Hong Kong Water Ski Association ( 香港滑水總會香港滑水總會 ))– Outdoor Adventurous Training Centre (Outdoor Adventurous Training Centre ( 香港野戰遊戲會香港野戰遊戲會 ))– So Kwun Wat Professional Training Centre (So Kwun Wat Professional Training Centre ( 掃管芴戶外啟掃管芴戶外啟

能訓練中心能訓練中心 ) ) for their professional consultancyfor their professional consultancyactivity site renting activity site renting ensures that our activities are safe to allensures that our activities are safe to all


AimsAims

Common activities during their Common activities during their leisure timeleisure time

go to game centre and play in the ‘3 go to game centre and play in the ‘3 D world’D world’

In this tour: can try and enjoy two In this tour: can try and enjoy two exciting games consecutivelyexciting games consecutively

Our aims are to provide Our aims are to provide opportunities to:opportunities to:

1.1. Try and enjoy some uncommon and Try and enjoy some uncommon and exciting outdoor activitiesexciting outdoor activities

2.2. Meet friends having similar habits Meet friends having similar habits and taste.and taste.

3.3. Relax and release daily pressure. Relax and release daily pressure.


Target group/requirementTarget group/requirement– aged between 18 to 35 aged between 18 to 35 – like trying some exciting, trendy and like trying some exciting, trendy and

uncommon activitiesuncommon activities– healthy conditions, suitable for exciting healthy conditions, suitable for exciting

games (doctor certificates may be games (doctor certificates may be required)required)

– Maximum numbers of participants per Maximum numbers of participants per trip is 18 (divided into 2 teams). trip is 18 (divided into 2 teams).



DurationDuration

– The tour starts from 9 a.m. to 10.p.m. The tour starts from 9 a.m. to 10.p.m.

Breakdown of Breakdown of the schedulethe schedule

1.1. 9 a.m. to 1 9 a.m. to 1 p.m.p.m.

Water ski Water ski (wakeboard)(wakeboard)

Source: http://www.hksdb.org.hk/nsa/waterski/


Water ski & war game tourWater ski & war game tourIn Sai Kung In Sai Kung – Pak Sha WanPak Sha Wan– Will discuss with the a few services providers Will discuss with the a few services providers – Choose the most suitable sea areas Choose the most suitable sea areas

1 hour briefing, introducing the safety tips, 1 hour briefing, introducing the safety tips, basic hand signals, equipments etc.basic hand signals, equipments etc.

Active Certification Coaches will be invited Active Certification Coaches will be invited

To supervise and manage the whole event. To supervise and manage the whole event.


2.2. 1 p.m. to 2 p.m.1 p.m. to 2 p.m.

Lunch Lunch – outdoor buffet at the location of water outdoor buffet at the location of water

ski.ski.

Water skil & war gameWater skil & war game

3.3. 3 p.m. to 10 p.m.3 p.m. to 10 p.m.

War gameWar game

In So Kwun Wat Village, Tuen Mun. In So Kwun Wat Village, Tuen Mun.

War game siteWar game site– Rent from the So Kwun Wat Porfessional Rent from the So Kwun Wat Porfessional

Training Centre (Training Centre ( 掃管芴戶外啟能訓練中心掃管芴戶外啟能訓練中心 ))

Water ski & war gameWater ski & war game

Source: http://www.wargameclub.com/train-1.htm

Water ski & war gameWater ski & war game

2 experienced players to lead a team 2 experienced players to lead a team of 9of 9– Provide basic knowledge about how to Provide basic knowledge about how to

win, rules, how to use the equipments win, rules, how to use the equipments etc. etc.

Equipments (e.g. airsoft guns, Equipments (e.g. airsoft guns, batteries, body armors, gloves, batteries, body armors, gloves, masks etc) will be provided by game masks etc) will be provided by game site providersite provider

PricePrice

$ 599 per person$ 599 per person

War game & water ski tourWar game & water ski tour

Special tours 2 Special tours 2 Trendy and exciting tour – Trendy and exciting tour –

Kayaking tourKayaking tourRelaxing and memorable journeyRelaxing and memorable journey

Old villages, temples, sandy beaches, Old villages, temples, sandy beaches, coastlinecoastline

Kayaking TourKayaking Tour

Target GroupTarget Group

-- over 16-- over 16

DurationDuration

-- 10am to 5pm-- 10am to 5pm

PlacesPlaces

-- country parks around Hong Kong-- country parks around Hong Kong

Kayaking TourKayaking TourRoutesRoutes

-- Short route: our Training -- Short route: our Training CentreCentreTai ChauTai ChauLap Sap Lap Sap ChauChauYeung ChauYeung ChauPak Sha Pak Sha ChauChauKiu Tsui Chau(Sharp Kiu Tsui Chau(Sharp Island)Island)Hap Mun BayHap Mun BayTai Ngam Tai Ngam TsuiTsuiYim Tin TsaiYim Tin TsaiCham Tau Cham Tau ChauChauTaining CentreTaining Centre


-- Long route: Training Centre-- Long route: Training CentreTai Tai ChauChauTai Mon TsaiTai Mon TsaiYim Tin Yim Tin TsaiTsaiWong Yi ChauWong Yi ChauTai Tau Tai Tau ChauChauHigh Island Detention High Island Detention CentreCentreSham Tuk Mun channelSham Tuk Mun channelLo Lo Fu Tiu PaiFu Tiu PaiRocky HarborRocky HarborPak APak ASo So See MunSee MunHap Mun BayHap Mun BayKiu Tsui Kiu Tsui ChauChauPak Sha ChauPak Sha ChauYeung Yeung ChauChauTraining CentreTraining Centre


Prices Prices

-- $500/Person-- $500/Person

Special tours 3 Special tours 3 Helicopter and FlightseeingHelicopter and Flightseeing

Incredible perspective in Hong KongIncredible perspective in Hong Kong

Fly over spectacular cities on earthFly over spectacular cities on earth

Comfortable and convenient in busy Comfortable and convenient in busy scheduleschedule

Helicopter and FlightseeingHelicopter and Flightseeing

Target Group Target Group

-- all people are welcome, especially -- all people are welcome, especially mainland visitorsmainland visitors

DurationDuration

-- two hours trip including lunch or -- two hours trip including lunch or dinner in Jumbo Floating Restaurantdinner in Jumbo Floating Restaurant

Helicopter and FlightseeingHelicopter and FlightseeingRoutes Routes

-- Victoria -- Victoria HarbourHarbourCentralCentral

Hong Kong LslandsHong Kong Lslands

Outlayings IslandOutlayings Island

Coast of New Coast of New TerritoriesTerritories

Jumbo Floating Jumbo Floating RestaurantRestaurant

Helicopter and FlightseeingHelicopter and Flightseeing

PricePrice

-- $500/Person-- $500/Person

Special tours 4 Special tours 4 Adventure tours Adventure tours

AimAim: : Adventure tour is about experience!Adventure tour is about experience!

Challenging, inspiring and memorable Challenging, inspiring and memorable experience experience

Guides with local knowledge Guides with local knowledge 1.1. Cooperate with the inbound operators Cooperate with the inbound operators

local guides local guides 2. Train our group leaders in operations2. Train our group leaders in operations

Adventure toursAdventure tours

Target groupTarget group

Energetic young peopleEnergetic young people

Age range 18 ~ 35Age range 18 ~ 35

Good health and Good health and

Positive, flexible and enquiring mindPositive, flexible and enquiring mind


DetailsDetails

Our adventures are about discovery Our adventures are about discovery and personal achievement. and personal achievement.

Paths less trodden, visiting isolated Paths less trodden, visiting isolated communities, old sites and communities, old sites and spectacular landscapes. spectacular landscapes.

Adventure toursAdventure toursGrading systemGrading system

Trekking Trekking time a day:time a day:

Altitudes:Altitudes: Duration:Duration:

Introductory Introductory up to 5 or 6 up to 5 or 6 hourshours

not above not above 4000 m4000 m

a weeka week

Moderate Moderate up to 7 up to 7 hourshours

not above not above 5500 m5500 m

10 and 15 10 and 15 daysdays

Challenging Challenging up to 8 up to 8 hours hours

may above may above 5500 m5500 m

3 weeks3 weeks

Adventure toursAdventure toursTypes of adventures:Types of adventures:

Adventure Tour Adventure Tour

Discover natural history and cultural Discover natural history and cultural adventures adventures

1.1. Local hospitality of the Inns in JapanLocal hospitality of the Inns in Japan

2.2. Buddhist monastery in Tibet Buddhist monastery in Tibet

3.3. Minorities’ lifestyles in China etc.Minorities’ lifestyles in China etc.


Trekking TourTrekking Tour

Exploring villages and monasteries Exploring villages and monasteries Getting close up to inspiring mountain Getting close up to inspiring mountain sceneryscenery

1.1. Himalaya in NepalHimalaya in Nepal2.2. Along the Great Wall of China Along the Great Wall of China 3.3. Turgen Mountain in Mongolia etc.Turgen Mountain in Mongolia etc.

Adventure toursAdventure toursCycling TourCycling Tour

Explore remote villages a world away Explore remote villages a world away from the highwaysfrom the highways

1.1. IndiaIndia

2.2. VietnamVietnam

3.3. ChinaChina

4.4. Japan etc.Japan etc.

Adventure tours – Route 1 Adventure tours – Route 1 Culture and natural wonders of Vietnam and Cambodia

Adventure tours – Route 1Adventure tours – Route 1Day 1 Arrive Hanoi Day 1 Arrive Hanoi Day 2 In Hanoi Day 2 In Hanoi Day 3 Transfer to Mai Chau, begin trek Day 3 Transfer to Mai Chau, begin trek Day 4 Mai Chau Trek Day 4 Mai Chau Trek Day 5 Transfer to Hai Phong Day 5 Transfer to Hai Phong Day 6 Transfer to Cat Ba Island Day 6 Transfer to Cat Ba Island Day 7 Cruise Ha Long Bay, board evening train for Hue Day 7 Cruise Ha Long Bay, board evening train for Hue Day 8 In Hue Day 8 In Hue Day 9 Transfer to Hoi An Day 9 Transfer to Hoi An Day 10 In Hoi An, take evening train to Nha Trang Day 10 In Hoi An, take evening train to Nha Trang Day 11 In Nha Trang Day 11 In Nha Trang Day 12 In Nha Trang, evening train to Ho Chi Minh City Day 12 In Nha Trang, evening train to Ho Chi Minh City Day 13 In Ho Chi Minh City, visit Cu Chi Tunnels Day 13 In Ho Chi Minh City, visit Cu Chi Tunnels Day 14 Transfer to the Mekong Delta Day 14 Transfer to the Mekong Delta Day 15 Transfer to Ho Chi Minh City Day 15 Transfer to Ho Chi Minh City Day 16 Bus to Cambodia Day 16 Bus to Cambodia Day 17 Full day tour of Phnom Penh Day 17 Full day tour of Phnom Penh Day 18 Transfer to Siem Reap Day 18 Transfer to Siem Reap Day 19/20 At Angkor Temples Day 19/20 At Angkor Temples Day 21 In Siem Reap, trip concludes.Day 21 In Siem Reap, trip concludes.

Adventure tours – Route 2Adventure tours – Route 2

China Bike

Adventure tours – Route 2Adventure tours – Route 2Day 1 Arrive Zhaoqing Day 1 Arrive Zhaoqing

Day 2/11 Day 2/11 Cycling through rural china, visiting hilltop monasteries, Cycling through rural china, visiting hilltop monasteries, local markets and schools, nature reserves, the Yao people, local markets and schools, nature reserves, the Yao people, the limestone pinnacles in Yangshuo and cobbled stone the limestone pinnacles in Yangshuo and cobbled stone villages en route to Guilin villages en route to Guilin

Day 12/13 Day 12/13 Fly to ancient walled city of Xian with its famous Terracotta Fly to ancient walled city of Xian with its famous Terracotta warriors warriors

Day 14 Overnight train to BeijingDay 14 Overnight train to Beijing

Day 15/17 Arrive Beijing visit Tiananmen Square, the Day 15/17 Arrive Beijing visit Tiananmen Square, the Forbidden City, Great Wall and the Summer Palace Forbidden City, Great Wall and the Summer Palace

Day 18 In Beijing, trip concludesDay 18 In Beijing, trip concludes

Special tours 5 Special tours 5 The Night club tour in Hong The Night club tour in Hong

KongKong

Night club tourNight club tourA four nights trips for our customers to A four nights trips for our customers to visit some of the hottest club in Hong Kong visit some of the hottest club in Hong Kong nowadays. nowadays. Introduce the local and foreign party lover Introduce the local and foreign party lover to these famous clubs. to these famous clubs. Create a chance for our customers to meet Create a chance for our customers to meet new people and chill out in the weekend new people and chill out in the weekend end. end.

Night club tourNight club tourAimAim

Since many people want to get in Since many people want to get in these clubs, however they serve these clubs, however they serve members only. members only. Our traveling agency act as a Our traveling agency act as a business partner with the club can business partner with the club can bring our customers in and help bring our customers in and help them to reserve tables. them to reserve tables.

Night club tour Night club tour

Target groupTarget group Chinese visitorsChinese visitorsAge 18 to 30. Age 18 to 30. Younger people like clubbing more Younger people like clubbing more than older people. than older people. Applicants’ age of this tour must be Applicants’ age of this tour must be above 18. This is the minimum age above 18. This is the minimum age to entrance most of the clubs in to entrance most of the clubs in Hong Kong. Hong Kong.

DurationDuration

The trip will start at 10pm to 4am The trip will start at 10pm to 4am Wednesday to Saturday. Wednesday to Saturday.

Night club tourNight club tourPlacesPlaces

C Club C Club

Night club tourNight club tourThe Music “Sexy house” will be the signature The Music “Sexy house” will be the signature style of music for C club.style of music for C club.

Night club tourNight club tour DropDrop

Night club tourNight club tourDrop bar is the brainchild of an Drop bar is the brainchild of an eclectic group of people.eclectic group of people.Drop is also the un-official 'hang-out' Drop is also the un-official 'hang-out' for international artists & celebrities for international artists & celebrities including Robbie Williams. including Robbie Williams.

Night club tourNight club tour

Dragon –IDragon –I

the club has become more famous the club has become more famous for its pulling power than for its for its pulling power than for its music. music.

Wednesday Model’s nightWednesday Model’s night

Night club tourNight club tourClub INGClub ING


” ” Club ING boasts the longest Club ING boasts the longest running and most successful “ladies running and most successful “ladies night” in Asia on Thursday. night” in Asia on Thursday.

3 sections3 sections

Thursday Ladies night – free drinks Thursday Ladies night – free drinks for ladies for ladies

Night club tourNight club tourDipDip

Dip has become a favorite among Dip has become a favorite among the overseas Chinese contingent, the overseas Chinese contingent, with its and good selection of with its and good selection of music. music.

The bar upstairs, Club Mod The bar upstairs, Club Mod provides a good place for people to provides a good place for people to take a rest after dance. take a rest after dance.

Night club tourNight club tourFlyFly

This party zone offers a range of musical This party zone offers a range of musical styles in a sexy space characterized by styles in a sexy space characterized by mirrored tiles.mirrored tiles.

Start there business in early this year, Start there business in early this year, becoming one of the popular club in becoming one of the popular club in Hong Kong. Hong Kong.

Night club tourNight club tourBackroom Backroom

Thursday night- Thursday night- Half price for all Half price for all drinks. drinks.

Live saxophone Live saxophone performance performance during the during the weekend. weekend.


RoutesRoutes

Wed: Dragon-I, drop Wed: Dragon-I, drop

Thu: Club ING, backroom, dropThu: Club ING, backroom, drop

Fri: C-Club, Fly, Dip, drop Fri: C-Club, Fly, Dip, drop

Sat: Dragon-I, Fly, Dip, dropSat: Dragon-I, Fly, Dip, drop


PricePrice

$1000 per persons. $1000 per persons.

It should cover our budget:It should cover our budget:1.1. Entrance fees on some of the club. Entrance fees on some of the club.

2.2. The minimum charges if reserve table.The minimum charges if reserve table.

3.3. The wage to hire a tour guide that The wage to hire a tour guide that familiar these clubs. familiar these clubs.

Gear libraryGear library

Rental gear service Rental gear service

Unusual in Hong Kong Unusual in Hong Kong

The selling point: The selling point:

Equipments is very expensive to ownEquipments is very expensive to own

Reducing cost on travelingReducing cost on traveling

Gear libraryGear libraryGear includes:Gear includes:1.1. BackpackBackpack2.2. TentTent3.3. Sleeping BagSleeping Bag4.4. Hat/ CapHat/ Cap5.5. Hiking PoleHiking Pole6.6. Lighting toolsLighting tools7.7. Others: Compass, Map, Others: Compass, Map,

Tour guidebook and other Tour guidebook and other information on traveling information on traveling

Gear libraryGear library

Rental RegulationRental Regulation

Rental feeRental fee

10% of the equipment10% of the equipment

DepositDeposit

50% of the cost of the rental items 50% of the cost of the rental items

(special offer for our members: 30%)(special offer for our members: 30%)

Tailor-made Tour ServiceTailor-made Tour Service

Tour of Your OwnTour of Your Own

Ideal for Ideal for companies companies Interest groupsInterest groups family get-together holidaysfamily get-together holidays

Departure date can be decided Departure date can be decided

as you wish.as you wish.

Tailor-made ScheduleTailor-made Schedule

Special sighting Of your Special sighting Of your ownown

Your Own Choice of Hotel Your Own Choice of Hotel and foodand food

Professional ServicesProfessional Services

Meetings and orientation at Meetings and orientation at places at your choiceplaces at your choice

Experienced staff provides Experienced staff provides professional travel advice professional travel advice

Tours are escorted by Tours are escorted by experienced tour guidesexperienced tour guides

Visa ApplicationVisa Application

Visa application for all major Visa application for all major countries can be handled by us.countries can be handled by us.

Application MethodApplication Method

Fill in the application formFill in the application formContact us at least a month Contact us at least a month before departurebefore departureBring along valid travel Bring along valid travel documentsdocumentsConfirm booking at our office.Confirm booking at our office.

Application Application

FormForm

PromotionPromotion

No large scale promotion or No large scale promotion or advertisementadvertisement

Attracts customers mainly through Attracts customers mainly through networking and referralnetworking and referral

Select those promotion channels that Select those promotion channels that can reach the largest number of can reach the largest number of youth and Chinese visitorsyouth and Chinese visitors

PromotionPromotion

Radio advertising Radio advertising

Relatively cheaper than advertising Relatively cheaper than advertising on TV Still reach a large number of on TV Still reach a large number of youthyouth

Radio programs that are particularly Radio programs that are particularly famous and popularfamous and popular

PromotionPromotion

Teenagers’ magazinesTeenagers’ magazines

Magazines specifically targeted on Magazines specifically targeted on the youth and teenagers e.g.:the youth and teenagers e.g.:– ‘‘Yes!’, ‘Yes!’, ‘ 東東 Touch’ etc. Touch’ etc.

Cheaper than on TV and radioCheaper than on TV and radio

Much more effective and attractive Much more effective and attractive than newspaper advertisement than newspaper advertisement

BudgetBudget

Existing similar businessExisting similar business

香港中國旅行網有限公司香港中國旅行網有限公司 www.ctshk.comwww.ctshk.com

Set up in 2000Set up in 2000Various kinds of products and servicesVarious kinds of products and services

– ‘‘特種旅遊’特種旅遊’Tours: Tours: 1.1. Delicious food Delicious food 2.2. Helicopter Helicopter 3.3. GolfGolf4.4. Bicycle riding Bicycle riding 5.5. Hot springHot spring6.6. Ship travelShip travel

Existing similar businessExisting similar business

Protrek travel and outdoor gearProtrek travel and outdoor gearSince 1992Since 1992In the very beginning, it just provided and In the very beginning, it just provided and sold various camping and outdoor gear.sold various camping and outdoor gear.

From 1995, re-named as From 1995, re-named as ‘‘Protrek Travel & Outdoor Gear’Protrek Travel & Outdoor Gear’

1.1. Sells various travel facilities, Sells various travel facilities, 2.2. Offers free travel consultant services Offers free travel consultant services 3.3. Rental gear services to customers. Rental gear services to customers.

ThreatsThreatsThe most crucial issue to start up The most crucial issue to start up – Obtain the licenseObtain the license– Cost of the license is hugeCost of the license is huge

Have to think of some new ideas Have to think of some new ideas

Followers will copy very quickly Followers will copy very quickly

ThreatsThreats

Provide a superior quality of serviceProvide a superior quality of service

Hire more experience and qualified Hire more experience and qualified tour guide tour guide – Act like our company’s ambassadorAct like our company’s ambassador

ThreatsThreats

For special trip e.g. adventure tourFor special trip e.g. adventure tour– Hard to negotiate with the insurance Hard to negotiate with the insurance

company. company.

The potential risk of the return of the The potential risk of the return of the contagious disease SARS. contagious disease SARS.

FutureFutureOpen up travel for the mainlanders to Open up travel for the mainlanders to Hong Kong Hong Kong – interested in joining the tours that travel Hong interested in joining the tours that travel Hong

Kong locally Kong locally

Have to think of some interesting local Have to think of some interesting local tours tours

Consumers in Hong Kong Consumers in Hong Kong – More interested in traveling overseas. More interested in traveling overseas.

Expand our business follow three phrase.Expand our business follow three phrase.

1.1. The first phraseThe first phrase• start up a traveling agency in Hong start up a traveling agency in Hong

KongKong

• Concentrate in attracting the Concentrate in attracting the mainlander to join our special toursmainlander to join our special tours

• As the blooming of the Chinese As the blooming of the Chinese economy recent years, the consumers economy recent years, the consumers are now spending more on travel. are now spending more on travel.

3 Phases for growth3 Phases for growth

3 Phases for growth3 Phases for growth2.2. The second phraseThe second phrase• Cooperate with the mainland travel Cooperate with the mainland travel

agency to expand our business in China. agency to expand our business in China. – Growing demand of the travel services Growing demand of the travel services

in China nowadaysin China nowadays– Benefits from the good networking on Benefits from the good networking on

the source of consumersthe source of consumers– Provide a better quality of service and Provide a better quality of service and

more special tours to the consumers more special tours to the consumers than the mainland travel agencythan the mainland travel agency

3 Phases for growth3 Phases for growth

3.3. The Third phraseThe Third phrase• Further expand the travel agency Further expand the travel agency

business towards the worldbusiness towards the world• Given that our company base is still in Given that our company base is still in

Hong KongHong Kong• Aim to capture more profit from Aim to capture more profit from

foreign tourists foreign tourists

ConclusionConclusionSet up a travel agency companySet up a travel agency company– Different from other long established travel Different from other long established travel

agenciesagencies– Organize some special tours Organize some special tours – Tailor-made tours to design trips Tailor-made tours to design trips – gear library in our storegear library in our store

After a detailed consideration, After a detailed consideration, investigation and market researchinvestigation and market research– We do believe our business is feasible and We do believe our business is feasible and

profitableprofitable

Q & AQ & A

~End~~End~

Thank You!Thank You!

Put Creativity into Traveling! Fresh Travel!!. Group Members Group 28 Lam Chi Bun, Lawrence Lam Ka...

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