Push Notifications for Websites
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Transcript of Push Notifications for Websites
Web Push Notifications Tim Varner Founder, Roost
@ Timvarner
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So how does it work?
How it Works A simple and easy user experience for your subscribers.
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Notifications appear right on the desktopSign up with Safari Click it to open the article
One Click Opt-In Your site visitors can choose to receive notifications at the click of a button.
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Start Sending Right Away Send push notifications at anytime to users that have agreed to receive them.
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What are some use-cases?
Send Manual Alerts7
Auto Notify8
Integrate with Your Content Marketing Strategy9
Share Promotional Offers10
Reduce Cart Abandonment11
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What’s the value prop?
Opt-In Rate Audience building on steroids.
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15%Web Push4%
Email (exceptional).5%
Email (typical)
Pushing is Sharing Web push helps you identify your most loyal followers and brand ambassadors.
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9X more social sharing from push notification subscribers
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30X faster than building an audience with an email newsletter
Build an Interactive Audience…Quicker Web push helps you build an online audience 30x faster than email, and 12x faster than twitter.
Early Adopters of Web Push 16
Browser Support 10x natural expansion in the near-term.
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ChromeSafari Firefox
2-3 months In early builds now
30% desktop market share
Released Late 2013 5% desktop market share
3-5 months In dev builds now
15% desktop market share
Thank you @timvarner