Purposeful_Painting_Book_of_Insights_Spring_2016_LinkedIn

Launching Brighter Future How to establish foundations for eliminating hardships of working women?

Foreword to this guidebook

bluezzoon | creating inspirational brands copyright © bluezzoon | 2016 all rights reserved 2

Dear Mari and friends,

We are proud to present you with our guidebook towards Launching Brighter Future, a marketing and branding workbook that will help you to lay foundations for the future growth of your brand–Purposeful Painting–one step at a time. When completed, your brand will be ready to grow and help to diminish the hardships of struggling women.

The guidebook has two parts. The first part focuses on empowering you and those you trust with knowledge of the world your brand faces, including the barriers that stand between your brand and its sustainable, long-term growth.

The second part builds on that knowledge and describes the path that will lead you in laying the foundations for your brand’s success. We tried to create both parts in ways we believe you and your team can work with, given how busy you are with running your day to day operations, how limited your non-profit resources are, and, last but not least, how much each of you knows (or does not know) about marketing or branding.

Please keep this guidebook dear to your heart and share it with those who will be helping you in your journey. It has been created with caring love of Yoda and his Dream Team. It is a truly priceless gem we dare to say.

Thank you for being who you are–a caring, empowering, and inspiring woman who has the heart and mind to fight for a better future. Embrace the journey ahead and have fun laying the foundations for future growth. Remember, this guidebook is about laying the foundations. Without them, your brand can’t grow. Without them, you won’t be able to generate revenues you need to help the struggling women to live happily ever after.

In the next section, we first describe how this guidebook was created and then move to the part 1.

David ”Yoda” Raska and his wonderful team of six true Jedis

bluezzoon | creating inspirational brands copyright © bluezzoon | 2016 all rights reserved 3

About co-creation of this guidebook How did we create this guidebook?

Research Methodology

Dr. Raska has engaged 27 #480Jedis in an award-wining, research-proven process of completing client-based projects in Spring 2016 that required to use the following research methods to address the research questions and complete this project:

• Secondary data research of 400+ articles obtained from Fast Company, Advertising Age, Brand Channel, Google Finance, Motley Fool, Gallup, Nielsen, Boston Consulting Group, Pew Research, or OECD.

• Experience surveys of Mari and Lou Knight (Founders of Purposeful Painting) and their team in April 2016;

• Direct and indirect observations of co-creation process at NKU in April 2016 and prospective customers at various locations in Greater Cincinnati area;

• Qualitative analysis of customer responses available through Bluezzoon’s social media.

How do you establish foundations for eliminating

hardships of working women?

Part 1 How does your marketing landscape look like, including you?

Launching brighter future How to establish foundations for eliminating hardships of working women?

5bluezzoon | creating inspirational brands

copyright © bluezzoon | 2016 all rights reserved

Step Title PagePart 1 6

1 Client: Who are you and what makes you happy? 82 Landscape: How does your marketing landscape look like? 13

Part 2 383 Ideal customers: Whom should you turn into your friends? 404 Purpose: What should guide your friendships and happiness? 455 Positioning: What should your friends think about you? 476 Branding: What should guide your decisions? 547 Product: What should you offer to your friends and for how much? 608 Price: How much is your product worth? 619 Owned and earned media: How should you present yourself online? 6210 Closing words: How do you get started and what’s next? 6813 About Us: Who are we and what makes us happy? 70

Who are you?

1. Client Who are you and what makes you happy?


copyright © bluezzoon | 2016 all rights reserved 7

Affluent paintings

GoogleCo-creation

Artworks™ Website

Events Facebook

Inspirations and branding

Gallery

Character Interview




Bring people together

Destress

Learn from others

Let go




CollaborationFun

Step outside

Take risks




Experience

Collaborative

Fun

Relaxing

Hard to detach

Unique

Percent reporting a given experience0% 25% 50% 75% 100%

67%

22%

33%

78%

89%

50%

50%

67%

67%

83%

Female (n = 6)Male (n = 9)

10

Bottom line: Co-creation Artworks ™ makes people collaborate and learn how to let go while having a relaxing, fun, and unique experience.

Source: Experience surveys of #480Jedis conducted over Bluezzoon’s social media. Interviewees were asked “How was your first round experience with co-creation artwork” on April 19 (N = 15). Responses were coded by a trained apprentice.

How was your Co-Creation Artworks™ experience?

Even though they aspire to achieve $1M in revenues and go national, Purposeful Painting is not very clear about who their target customer is, who the low income woman is, what their brand stands for, and how customers benefit from Co-Creation Artworks ™ experience. In addition, its pricing and channel strategies are not very clear.

Purposeful Painting is an inspiring, caring, and empowering non-profit brand that sells an actual product, Co-Creating Artworks ™, to raise funds for low income working women. Their product helps people rejuvenate, destress, let go, feel empowered, learn about the self and others, and become more creative and collaborative.

Who are you?

Does your cause matter and do people care about it?

How is life of those who can donate?

2. Landscape How does your marketing landscape look like?

What do Americans worry about?

• Americans worry about variety of issues 11

• Issues related to financial well-being such as healthcare, economy, hunger, homelessness, or social security are among top worries 11

• Only 24% and 17% worry a little or not at all about hunger and homelessness and affordability of healthcare, respectively - this is especially true in Kentucky and Ohio 1, 2

• Americans have one of the worst work-life balances among developed countries, working long hours and spending less time on leisure 12

• Juggling family, work and personal time affects individual well-being, family, and how much time is given back to community12

• Spending too much time at work can impair health, jeopardize safety and increase stress 12

Bottom line: People worry about issues that threaten that well-being such as healthcare, hunger, homelessness, social security or unemployment. On top of that, they do not maintain healthy work-life balance which further adds to their stress levels.



Healthcare affordabilityEconomy

Crime, violenceTerrorist attacks

Hunger, homelessSocial Security

Drug useEnvironment

UnemploymentIllegal immigration

Race relationsClimate change

Energy affordability

Percent personally worrying about0% 25% 50% 75% 100%

38.0%40.0%37.0%39.0%31.0%26.0%33.0%28.0%24.0%29.0%22.0%18.0%17.0%

34.0%27.0%27.0%

23.0%29.0%

31.0%23.0%

25.0%29.0%

23.0%26.0%

28.0%27.0%

27.0%33.0%35.0%37.0%39.0%42.0%44.0%46.0%47.0%48.0%

53.0%55.0%55.0%

Great deal Fair amount Only a little/Not at all

15

What do people worry about?


How is stress in America? • Millennials (6.0) have higher stress averages, followed by Gen X

(5.8) and than Baby Boomers and Matures (3.5/4.3) 13 • The top four stressors (money, work, relationships, health) for

Americans has hit an all time low in 2014, meaning that there are other upcoming sources of stress such as discrimination (61%)14

• Those living in lower income households have higher stress level which combined with finances stand in the way of a healthy lifestyle (smoking, drinking). 14

• Providing emotional support to Americans in need decreases depression by 14% 2

• Women are 19% more likely to suffer from sleep apnea than men due to stress with 49% reporting paying for essentials is a source of stress 14

• The two largest sources of stress in America is Money (64%) and Work (60%) 14

Bottom line: Stress is a significant factor in daily life that affects people’s health. Those living in low income households and those who face discrimination are more likely to be stressed. Millennials are the most stressed generation, especially due to money, followed by work and relationships.



Money

Work

Relationships

Family

Health

Housing

Percent personally stressed0% 25% 50% 75% 100%

35.0%

31.0%

26.0%

30.0%

17.0%

16.0%

25.0%

26.0%

27.0%

26.0%

23.0%

20.0%

24.0%

26.0%

30.0%

27.0%

38.0%

33.0%

16.0%

17.0%

17.0%

17.0%

22.0%

31.0%

Very Significant Somewhat SignificantNot Very Significant Not At All Significant

What are the sources of stress?


Do Americans have money?

• Preference for saving (65%) versus spending (33%) continues to climb with pre-financial crisis age differences disappearing 1

• Largest drop in spending preference occurred among 18-29 year olds (54% in 2001-2006 vs. 33% in 2014-2016) 15

• Among millennials, those who enjoy spending money more carry more credit card debt (58% more), more student loan debt (23% more), more auto loan debt (26% more) and more personal loan debt (18% more) than millennials who prefer saving 15

• Student loan debt is associated with the highest levels of indebtedness for all generations, but especially for millennials 15

• 38% and 39% of Millennials and Generation X report not having enough money to live comfortably, respectively 16

• Those who say they don't have enough money to live comfortably appear to be using their credit cards to supplement their available resources with high-interest credit 16

Bottom line: Even though financial well-being is improving with Americans preferring saving over spending, Millennials continue worrying about money due to their student and car loans and using credits cards to supplement their resources, especially those who prefer spending over saving.



0%

25%

50%

75%

100%

2001 2005 2010 2015 2016

Prefer saving money to spending itFinancial situation excellent/good

17

What is people’s financial well-being?

Noteworthy, Millennials, the most influential generation and the one that will soon represent majority of U.S. workforce, are the most stressed generation, especially due to money, work, and relationships. Indeed, Millennials continue worrying about money due to their student and car loans and using credits cards to supplement their resources, especially those who prefer spending over saving. Despite that, Millennials continue claiming they will change the world and seek employment in organizations with values aligned with that mission.

Even though financial well-being is improving with Americans preferring saving over spending, people worry about issues that threaten that well-being such as healthcare, hunger, homelessness, social security or unemployment. On top of that, they do not maintain healthy work-life balance which further adds to their stress levels. Stress is a significant factor in daily life that affects people’s health and overall life satisfaction.

Those living in low income households and those who face discrimination are more likely to be stressed.

How is life of those who can donate?


Does helping working women matter?

• Low income working women are often single mothers without access to education, job training, quality child care, and equal wages that prevent them from living a fulfilling, productive lives and creating conditions for their children’s successful transition to school, workforce, and parenthood 1

• 35% of the 75 million children under age of 18 lives in single-parent family with 24% living in single-mother family 1

• Seven in 10 children living with a single mother are poor or low income, 29% of families headed by single mothers receive child support 1

• Cincinnati is ranked second in the nation for child poverty, most are headed by single mothers.3

Bottom line: Yes, it matters. “When you empower a women, everyone thrives” (Women’s Fund), especially if the focus is on single-mothers and their children which can improve chances of becoming productive members of our society, especially around Cincinnati and for African Americans.



Black

American Indian

Hispanic

2+ races

Total

White

Asian/Pacific

Children in single-parent families by race0% 25% 50% 75% 100%

17%

25%

35%

42%

42%

53%

66%

19

In Kentucky, Ohio and Indiana, it is about 70% for

Black and 31% for White 2

#2 Cincinnati rank in

child poverty 3

What women need most help?


What do single-mothers need?

• Low income single mothers need access to education, job training, quality child care, and equal wages 1

• In order to be self-sufficient, a woman with a child in preschool needs to make $17 to $18 per hour 3

• 68% of minimum wage jobs are held by women 4 • 4 out of 7 women are projected to work in occupations

with a median wage inadequate to support a woman with one child without public assistance 4

• Lack of employment policies to accommodate working parents can force individuals to choose between job security and parenting 5

Bottom line: Single mothers needs better wages and thus better jobs which require access to education and training. They also need assistance with matters that allow them to keep those jobs such as childcare and still participate in effective parenting.



“When you empower women, everyone thrives.”The Women’s Fund 4


Who is serving their needs?

• 80% of the total given to charity comes from individual donations 6

• Cincinnati ranks #32 among the 50 biggest metropolitan areas, giving 2.7% of income to charity in 2012 - this giving rate has decreased by almost 7% since 2006 6

• Cincinnati overall score in Charity Navigator is 87.8 (with national average of 86.3), scoring above national averages with regards to non-profits’ assets, contributions, and revenues but also expenses, demonstrating low fundraising efficiency 7

• CEO’s average compensation is $124K 7 • There is 335 non-profits within 25 mile radius of

Cincinnati and 723 within 50 mile radius, with majority focusing on human services and arts 8

Bottom line: Cincinnati is a very competitive market yet not very giving, with most giving coming from individuals and then large number of smaller non-profits, many of which may struggle with fundraising efficiency.



#1 Salt Lake

#2 Memphis

#3 Birmingham, AL

#4 Atlanta

#5 Nashville

#12 Indianapolis

#13 Louisville, KY *

#32 Cincinnati *

#49 Providence, R.I. *

#50 Hartford, Conn.*

Percent of income donated to charity0% 3% 5% 8% 10%

1.9%

1.9%

2.7%

3.2%

3.2%

3.9%

4.0%

4.8%

5.1%

5.4%

* Decreasing trend since 2006

#2 Cincinnati rank in

child poverty 3

#32 In giving 6

What are the most charitable metropolitan areas?




Based on 56 largest charities in Cincinnati. 7

23

Religion 2%

Human Rights 4%

Environment 5% Education

5%

Animals 7%

Health 9%

International 11%

Community 13%

Arts 21%

Human services 23%

Youth/Families

Animals

Medical research

Education

Disaster relief

Human rights

Environment

Global health

% of Americans saying they care or donate to that cause0% 10% 20% 30%

3.0%

6.0%

7.0%

7.0%

11.0%

12.0%

12.0%

18.0%

Based on n = 2,306 U.S. adults, Harris Poll. 9

What needs are charities in Cincinnati servicing?

What are people caring about or donating to?

Bottom line: Cincinnati is a competitive market, especially in human services and art. Also, 36% of all charities in Cincinnati focus on human services or community, often related to well-being of youth and families, including women, which also happens to be a cause people care about or donate to. This further adds to high competitiveness of the environment and thus high need for differentiation.

STEM Education

Workforce development

Veterans

Cancer Response

2009

2014

2009

2014

2009

2014

2009

2014

% of companies indicating a given focus area

0% 10% 20% 30%

2.8%

5.2%

12.3%

22.6%

0.0%

6.0%

5.8%

7.7%

20092014


What about corporate giving? 10

• Total giving increased for 56% of companies from 2012 to 2014 • Companies deeply invested in society experience robust financial

performance • 84% of consumers expect companies to do good, employees

expect the same, especially Millennials • Education is the most popular cause area across all companies

with giving to community and economic development, culture and arts, and health & social services being most popular for consumer staples

• Health care (e.g., Humana) donates 68% to health and social services whereas financial (e.g., Citigroup) focus on community and economic development (25%)

• Donating to causes that foster workforce development is on the rise

• Matching-gift programs improve employee engagement • Company-wide day of service is voted the most successful

volunteer program

Bottom line: Role of corporate giving is increasing but type of cause varies across industries. Helping working women resonates best with health care, financial, and consumer staple companies, especially if it fosters workforce development.



What are corporations caring about or donating to?

Does your cause matter and do people care about it?

Do people care about it?

Cincinnati is a very competitive market, with lots of charities, many of which may struggle with fundraising efficiency. 36% of all charities in Cincinnati focus on human services or community (i.e., assisting youth and families), which also happens to be a cause 18% of people care about or donate to. Interestingly, 21% charities focus on art. Even though most giving comes from individuals, Cincinnati is among the least giving metropolitan areas in the U.S. with 2.7% of income donated to charities.

However, role of corporate giving is increasing but type of cause varies across industries. Helping working women resonates best with health care, financial, and consumer staple companies, especially if it fosters workforce development.

Does your cause matter?

Assisting single-mothers and their children is an important cause as it improves their chances of becoming productive members of our society. This is especially true around Cincinnati and for African Americans. Single mothers need better wages and thus better jobs which requires access to education and training. They also need assistance with matters that allow them to keep those jobs such as childcare and still participate in effective parenting.

Do organizations worry about Millennials?


What do businesses worry about? • Only 30% of the workforce is actually engaged at work, 70%

not reaching their full potential, and 18% is actually actively disengaged 17

• Millennials have the least engagement and are the most likely generation to leave their job in the next 12 months 17

• Median differences between top-quartile and bottom-quartile unit were 25% in turnover in high-turnover companies and 65% in low-turnover companies17

• While managers are seen as primarily developing engagement among employees, bad bosses have a significant effect; 35% of employees would give up a pay raise to see their manager fired 18

• Engaged customers are most likely to drive innovation though creativity and collaboration, growth, and revenues 18

Bottom line: Majority of business worry about employee engagement, a huge factor in an organization’s success. Importantly, Millennials are the least engaged of all. Understanding how to improve engagement plays a key role in business success as it can driven growth and revenue through innovation, driven by creativity and collaboration.



How can we help Mari in her quest for eliminating hardships of struggling

women?

27

Actively Disengaged 18%

Disengaged 52%

Engaged 30%

33% Engaged in April 2016 19

67% Disengaged inApril

2016 19

2012

How are employees engaged?

Kentucky ranks among the states with the highest in

active employee disengagement at 20%

$30.5 Billion annually

Cost of high turn-over due to low

engagement

What can businesses do to engage Millennials? 20

• Don’t offer just paycheck, offer work with purpose (and a fair paycheck)

• Don’t connect them with bosses, connect them with coaches and mentors who can coach them, who value them as both people and employees, and who help them understand and build their strengths (rather than weaknesses)

• Understand that their job no longer just a job, it’s their life as well and they want it with development and ongoing conversation

• Make sure make them believe that the organization values their strengths and contributions and gives them a chance to do what they do best every day

• Give them a chance to change the world

Bottom line: Millennials expect working with a purpose and access to “bosses” who care about them and want them to develop their strengths and talents. They also want to change the world.





women?

28

Meetings

No meetings

Engaged

Not engaged

Percent saying “yes”0% 25% 50% 75% 100%

71.0%

29.0%

20.0%

44.0%

Do Millennials meet with their managers regularly? Are they engaged?

Millennials have the least

engagement and are the most likely to leave their job in

the next 12 months.


Do Millennials care about family? 21

• There are roughly 73 million millennials in the U.S. • 59% of are single and have never been married, 60% of

Millennials do not have any children under 18 in their household

• Plan to have children but are not in a hurry • More currently live in multi-adult households, consisting

primarily of single millennials living collectively • For 34-year-olds, just over half (56%) are married, and of

these, 83% have children • Substantial number (46%) of those who have never been

married and are well into their 30s have children

Bottom line: Millennials are beginning to rethink and reconstruct social norms to better fit its wants and needs, throwing off convention when it no longer serves a compelling purpose. However, family is on their mind but one constructed on their terms.




women?

29

Mar

tial s

tatu

s by

Gen

erat

ion

0%

25%

50%

75%

100%

Millennials Gen X Baby Boomers Silent Total

5.0%1.0%3.0%

6.0%9.0%6.0%

29.0%6.0%1.0%

11.0%

10.0%

17.0%15.0%5.0%

52.0%

55.0%

65.0%62.0%

27.0%

25.0%

4.0%10.0%

16.0%

59.0%

Single Married Seprated/DivorcedWidowed Partner

Martial status across generations

Do organizations worry about Millennials?

This generation expects working with a purpose and access to coaches and mentors who care about them and want them to develop their strengths and talents. They also want to change the world and are rethinking and reconstructing social norms to better fit its wants and needs. They are throwing off convention when it no longer serves a compelling purpose. When it comes to family, it is on their mind, but it may not necessarily require marriage.

Majority of business worry about employee engagement, a huge factor in an organization’s success. Understanding how to improve engagement plays a key role in business success as it can drive growth and revenue through innovation, driven by creativity and collaboration.

However, the least engaged employees are Millennials, a generation that will soon represent majority of U.S. workforce.

Can you help organizations to engage Millennials?



Bring people together

Destress

Learn from others

Let go




CollaborationFun

Step outside

Take risks



How can creativity be improved through Co-Creation Artwork™? • “Creativity is applied imagination - it is an ability to take an idea and

turn it into something valuable” (Sir Ken Robinson) • Creativity can be improved by: 23

• Bringing people of different backgrounds (ethnicities, gender, work experience, etc.) together

• Helping people to be more balanced (i.e., less one-sided), patient, and willing to iterate ideas

• Making people believe failing and risk is embraced

• Making it part of company culture • Brining people together with customers 24

• Creativity: • Changes the way people look at the world • Allows a new point of view to make changes that can benefit

companies and their ability to innovate and change • Gives people fresh, new, and creative ideas how adapt, innovate,

and grow

Bottom line: Co-creating Artwork ™ takes an idea and turns it into art - it is applied imagination. It also has the capacity to bring different people together (including customers), take risks, be more balanced by letting go and stepping outside of one’s comfort zone, and be creative through art.



#1 Ireland

#2 Belgium

#3 Australia

#4 Netherlands

#5 New Zealand

#10 Iceland

#11 United States

#15 Denmark

#25 Austria

% of workers in the creative class0% 10% 20% 30% 40%

17.2%

21.3%

23.6%

24.1%

27.1%

29.5%

30.1%

30.4%

33.5%

Do Americans have space for improvement in creativity? 22


How can Co-Creation Artwork ™ improve collaboration? • Collaboration can be improved by:

• Giving people autonomy and authority and clarity with regards to accountability • Listening to each other to avoid “tribalism” 27 • Embracing to experiment and disagreements 26 • Reducing anxiety about failing (risk) or not having “perfect” information 26, 27 • Reducing confusion about what the task is (i.e., clear goals, expectations) 26, 27 • Avoiding competition by engaging customers 26, 27 • Providing a shared mission (focus on product, market, or customer) 26 • Focusing on results (rather than process) 26, 27

• Better collaboration can: • Provide insights, creativity and knowledge in ways that a person working

independently cannot 26 • Boost creativity, especially on “matrix” teams (i.e., working on multiple teams every

day, including working with top management) or interdisciplinary teams 25

Bottom line: Co-creating Artwork ™ is collaboration in its best. It gives people a shared mission - to co-create a piece of art based on an existing inspiration that will not be perfect. The inspiration provides clear goals and expectations, reducing confusion. It requires people to experiment, take risks, watch and listen to others, disagree with choices of others, and focus on results (rather than imperfect process). This could be especially true when the team consists of diverse individuals or even customers.



84% U.S. employees are

“matrixed”

“The most engaged teams

welcome diversity of age, gender, and

race.”

Can you help organizations to engage Millennials?

Co-creating Artwork ™ is also collaboration in its best. It gives people a shared mission - to co-create a piece of art based on an existing inspiration that will not be perfect. The inspiration provides clear goals and expectations, reducing confusion. It requires people to experiment, take risks, watch and listen to others, disagree with choices of others, and focus on results (rather than imperfect process). This could be especially true when the team consists of diverse individuals or even customers.

Co-creating Artwork ™ takes an idea and turns it into art - it is creativity, an applied imagination. It also has the capacity to bring different people together (including customers), take risks, be more balanced by letting go and stepping outside of one’s comfort zone, and be creative through art. And do that while helping those less fortunate.

That is not all.

Part 1 How does your marketing landscape look like, including you?

Indeed, organizations, including those in Greater Cincinnati worry about activities that drive and will drive their long-term growth. That is, they worry about how they can improve their productivity through employee engagement, creativity, collaboration, and innovation.

This is especially true for their Millennial employees who also worry. However, they worry about different things, especially about how they can enjoy their work more, how they can de-stress and rejuvenate, or how they can let go of worries such as work, money, and relationships.

Your marketing landscape, especially the one in the Greater Cincinnati, is rich with challenges but abundant with opportunities. Why? Because those with power and interest to donate worry a lot about problems you can help with.

Part 2 How do you establish foundations for eliminating hardships of working women?

Nicole Hudson Researcher, creative thinker, brand builder

Job: Marketing Coordinator at Enquirer Media

Education: B.S. in Marketing and B.A. in International Studies, May 2016, Northern Kentucky University, and five Bluezzoon-driven experiences

Contact: 513-482-1837 | [email protected] | in

“A creatively analytical mind on a mission to help brands innovate (and change the world) through consumer insights.”

13. About us Who are we and what makes us happy?

bluezzoon | creating inspirational brands copyright © bluezzoon | 2016 all rights reserved

Austin Eibel Brand builder, creative analyst, project manager

Job: Business Analyst Intern at Fidelity Investments

Education: Completes B.S. in Marketing May 2017, Northern Kentucky University, and four Bluezzoon-driven experiences

Contact: 859-620-2643 | [email protected] | in“Creative mind focused on using data insights to innovate brand identities.”

Maria Collins Creative thinker, researcher, team builder

Job: Program Leader at Boone County Parks & Recreation

Education: B.S. in Marketing, May 2016, Northern Kentucky University, and 2 Bluezzoon-driven experiences

Contact: 859-394-2306 | [email protected] | in“A creative and playful mind that creates stories for clients and brands through data and research.”

Keith Cubert Creative thinker, brand builder

Job: Sales & marketing intern for Nsixty Digital and Social media & marketing associate for Made by Mavis

Education: B.S. in Marketing, December 2016, Northern Kentucky University, and 2 Bluezzoon-driven experiences.

Contact: 317-997-7402 | [email protected] | in“A creative, analytical, and storytelling mind on a mission to help brands innovate (and change the world) through consumer insights.”

70



David “Yoda” Raska Mentor, creative thinker, innovator, researcher

Job: Founder of Bluezzoon, and Associate Professor of Marketing at Haile/US Bank College of Business, Northern Kentucky University

Education: M.A. in Education, Masters in Management of Technology, Ph.D. in Marketing

Contact: [email protected] | 859.445.1736 | in “Creative mind on a mission to awaken the force of college students and inspirational brands for a better world.”

Andrea Neimeyer Creative thinker, team builder, project manager

Job: Assistant Branch Manager at Guardian Savings Bank

Education: B.S. in Marketing, May 2016, Northern Kentucky University, and 3 Bluezzoon-driven experiences

Contact: 859-992-1719 | [email protected] | in“Building creative ideas for clients and brands using data and constructing it into an artistic story.”

Alec Justice Constructive thinker, analytical, team manager

Job: Supervisor at Remke Markets

Education: B.S. is Marketing, Northern Kentucky University, and 2 Bluezzoon-driven courses

Contact: 859-322-2737 | [email protected] | in “A man on a mission to use his talents to learn how companies can turn data into compelling yet simple action-oriented stories for better marketing decisions”

71



Research (data collection, analysis, interpretation, organization)

Creativity (idea generation, presentation, graphic design, copywriting)

Note: Skill assessment was conducted by Dr. Raska as a team leader and a mentor, and provides the audience with a better understanding of how each of the apprentice contributed to the overall work. The presentation was prepared by Dr. Raska, who used apprentices' inputs.

Mr. Cubert 5%

Mr. Eibel 10%

Ms. Neimeyer 10%

Mr. Justice 10%

Ms. Collins 15%

Ms. Hudson 20%

Dr. Raska 30%

Mr. Cubert 13%

Mr. Eibel 13%

Ms. Neimeyer 13%

Mr. Justice 13%

Ms. Collins 13%

Ms. Hudson 10%

Dr. Raska 25%

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