Pure trip Brand Plan
Transcript of Pure trip Brand Plan
PureTrip
A New Zealand Tourism Operator
PureTrip
www.puretrip.co.nz
MAKE YOUR DREAM COME TURE
PureTrip
Our Team
Wen Yunjia• ID:20151
928
Shui Yongjia
• ID:20151897
Qian Feng• ID:20151
912
Li Ke• ID:20092
306
Ma Jinjun• ID:20160
417
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AgendaConcept
Product
Market
Social Media
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Concept
Customized
Group
43280Opportunity
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Customized travel with personal photographer
Product – Tailored travel
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PURE
Brand Architecture
PURE.love
PURE.adventure
PURE.luxury
Current
Future
Future
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Shanghai, 23 million peoplePer capita GDP: $16,553 US dollar
Niche market
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Extreme sports enthusiastsYoung Couple Wealthy People
2.6 million 25~29 people in Shanghai
Niche market
2016 Grow with our customer 2046
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Brand Leverage of New Zealand
Brand Leverage
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Brand Leverage
• Pure environment and simple lifestyle
What is pure?
• Honeymoon-Pure Love• Conventional Travel-Simple Lifestyle
pressure dropping.
How to leverage ?
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Social media – Target & Channel
Target
Channel
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Social media - Tactics
Accurate Ad Push
Share Experience
Viral marketing
Interacting with customers
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References• Bureau of Statistics of Shanghai. (2015). The People’s Gender and Age Composition of the Sixth
Chinese Papulation Census. Retrieved from http://www.stats.gov.cn/english/statisticaldata/AnnualData/
• Coza, D. (2015, January 26). Why And How Travel Agents Should Use Social Media. Retrieved from http://tts.com/blog/why-and-how-travel-agents-should-use-social-media
• FutureBrands, (2015 ). Country Brand Index 2014-15. Retrieved from http://www.mbl.is/media/84/8384.pdf
• Gartner. (2016). Gartner for Marketers INSIGHTS. Retrieved from https://www.gartner.com/marketing/social-marketing/
• Hurun Report. (2015). China Ultra High Net Wealth Report (2014~2015). Retrieved from http://www.hurun.net/en/Research.aspx
• Statistics NZ. (2016). International Visitor Arrivals to New Zealand: December 2015. Retrieved from http://www.stats.govt.nz/browse_for_stats/population/Migration/international-visitor-arrivals-
dec- 15.aspx• Tan, L. (2012, November 21). Chinese star's wedding boon for tourism. Retrieved from
http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10848887• Tourism New Zealand (2011) Retrieved from http://www.tourismnewzealand.com/about/what-we-
do/campaign-and-activity/
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Thank You!
Welcome to PureTrip!
纯境旅程梦想成真