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Pure app Investor Deck May 2014
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description
Pure is today’s hang out app. Created for those who are up for spontaneous meetings
Transcript of Pure app Investor Deck May 2014
Pure is today’s hang out app
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Created for those who are up for spontaneous meetings
People spend hours on dating apps instead of going on dates.
What problem do we solve?
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What’s wrong with existing solutions?
Lack of immediacy
Lack of focus on getting together soon
Social stigma of dating services
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PainkillerOur goal is to bring singles together today
1h search for people ready to hang out now
Simple way to find out if there is mutual interest
Blank slate every day
!
1h limit to seal the deal
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Business ModelTo use Pure, one needs to buy a pass that allows to submit unlimited meeting requests for 1 week.
Passes are sold through In-App purchase. The suggested pass price is $0.99.
We project active users to purchase 1 pass per month.
We will make a decision on expanding pass options, ie. weekend/monthly passes, based on experiments.
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Go to market
Pure 2.0 iOS and Android
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Open NYC office to test local user acquisition channels
Chrysler Building designed by Yi Chen from the Noun Project
Proof of Concept
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5% female users in January → 17% in May
Numbers based on users in Moscow
of users create 10+ meeting requests per month
25%of users receive mutual interest
50%meeting requests per user per month (average)
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February
March
April
50% 100%
53%
69%
77%
47%
31%
23%
Returned New
Proof of Concept
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of users return the next month if they had mutual interest
Numbers based on users in Moscow
44%
51% return if their mutual interest was within 3 miles
Tourgetpure.org
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App Store
Press
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Mashable – App Aims to Seriously Spice Up Your Sex Life
New York Mag – No-Frill Thrills: The Rise of Minimalist Sex Apps
The Telegraph – Pure sex app targets 'open-minded' Britain
DailyMail – No-strings sex app launches for heterosexuals who can't be bothered with online flirting
Business Insider – Pure Takes The 'Dating' Out Of Dating Apps And Just Helps You Get Sex On Demand
The Huffington Post – 'Pure,' Sex App, Divides Itself From 'Time Consuming' Tinder With Single-Minded Focus
Jezebel – The Endless Quest for a Hookup App Women Will Actually Use
Salon – Do women want a hookup app?
Refinery29 – The 10 Best Apps To Grind To (That Aren't Grindr)
Team
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Pure currently has a team of 11 people working on the project.
Co-founders
Carol QueenRoman Sidorenko Alexander Kukhtenko
Advisor/Consultant
