PURA Milk Media Plan
2
CLIENT NAL FOODS (PURA REG URRENC AUD AMPAIG "REGULAR MOMENT" ME PERI RIL 2011 - MARCH 20 APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 23 30 6 13 20 27 5 12 19 26 MEDIA CREATIVE UNIT NEWSPAPERS Herald Sun medium strip 1 1 1 1 1 1 1 1 1 1 1 1 1 Sydney Morning Herald 3 mods high 1 1 1 1 1 1 1 1 1 1 1 1 1 MAGAZINES New Idea Third Page Colour 1 1 1 1 1 1 1 Better Homes & Gardens Quarter Page Colour 1 1 1 1 That's Life! Third Page Colour 1 1 1 1 1 Super Food Ideas Third Page Colour 1 1 1 TELEVISION Channel 10 - Weekday Primetime during Masterchef Melbourne 30 seconds 3 1 3 1 3 1 3 1 Sydney 30 seconds 3 1 3 1 3 1 3 1 Channel 9 - Weekday Daytime during TODAY show Melbourne 30 seconds 2 2 2 2 2 2 2 2 Sydney 30 seconds 2 2 2 2 2 2 2 2 OUTDOOR ADSHEL - Bus Shelter Melbourne 1.8m x 1.2m 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Sydney 1.8m x 1.2m 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 POINT OF PURCHASE Trolley 257mm x 198mm 1 1 1 1 4 x Shelf Wobblers 250mm x 100mm 1 1 1 1 1 1 1 1 1 1 1 1 12 x ONLINE Better Homes & Gardens 120px x 240px 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Taste.com 120px x 240px 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 COMPETITION Prizes Unit 2 2 2 2 2 2 two A B C D E F G H I J K L M N O P Q R S T U V W X Y Z AA AB AC AD AE AF AG AH AI AJ AK AL AM AN AO AP AQ AR AS AT AU AV AW AX AY AZ BA BB 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36
-
Upload
adele-rose -
Category
Business
-
view
219 -
download
0
Transcript of PURA Milk Media Plan
CLIENTNATIONAL FOODS (PURA REGULAR)CURRENCY AUDCAMPAIGN"REGULAR MOMENT"
TIME PERIODAPRIL 2011 - MARCH 2012APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH
4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 23 30 6 13 20 27 5 12 19 26
MEDIA CREATIVE UNIT
NEWSPAPERS
Herald Sun medium strip 1 1 1 1 1 1 1 1 1 1 1 1 1Sydney Morning Herald 3 mods high 1 1 1 1 1 1 1 1 1 1 1 1 1
MAGAZINES
New Idea Third Page Colour 1 1 1 1 1 1 1Better Homes & GardensQuarter Page Colour 1 1 1 1That's Life! Third Page Colour 1 1 1 1 1Super Food Ideas Third Page Colour 1 1 1
TELEVISION
Channel 10 - Weekday Primetime during MasterchefMelbourne 30 seconds 3 1 3 1 3 1 3 1Sydney 30 seconds 3 1 3 1 3 1 3 1
Channel 9 - Weekday Daytime during TODAY showMelbourne 30 seconds 2 2 2 2 2 2 2 2Sydney 30 seconds 2 2 2 2 2 2 2 2
OUTDOOR
ADSHEL - Bus ShelterMelbourne 1.8m x 1.2m 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1Sydney 1.8m x 1.2m 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
POINT OF PURCHASE
Trolley 257mm x 198mm 1 1 1 1 4 x 6 week blocksShelf Wobblers 250mm x 100mm 1 1 1 1 1 1 1 1 1 1 1 1 12 x 2 week blocks
ONLINE
Better Homes & Gardens online120px x 240px 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1Taste.com 120px x 240px 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
COMPETITION
Prizes Unit 2 2 2 2 2 2 two 3 month cycles
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z AA AB AC AD AE AF AG AH AI AJ AK AL AM AN AO AP AQ AR AS AT AU AV AW AX AY AZ BA BB123456
7
8
910
11
12131415
16
171819
20
212223
24
252627
28
2930
31
3233
34
3536
FREQUENCY# of insertions pkg cost TOTAL COSTNETCOST BY MEDIUMTOTAL REACHREACH BY MEDIUM CPM
weekly $13.00 $13,579.51/weekday 176,533.63 1325000 38.2weekly $13.00 $6,860.70/weekday $89,189.10 ### 797000 2528000 0.07
weekly $7.00 $12,050/third page colour 84350 1606000 0.08monthly $4.00 $7,718/qtr page colour 38920 1783000 0.7weekly 7$5,560/third page colour 30872 1142000 0.09monthly $3.00 $6,750/third page colour 20750 179892 951000 5482000 0.06
weekly 16$10,000/30 seconds 160000weekly 16$10,000/30 seconds 160000 3799 320
weekly 16$5000/30 seconds 80000weekly 16 $5000/30 seconds 80000 480000 4258 8057 160
5.5/Medium weight 220 $375p/panel $82,500 26000000% $10.64 6/Medium weight 220 $500p/panel 110000 192500 274000 12.53
4 x 6 week blocks 4$150,000/6 weeks 600000 24000012 x 2 week blocks 12$150,000/6 weeks 600000 1200000 240000 48000025 1200
4 months 1 $50.00/CPM 50,000 50000 504 months 1 $50.00/CPM 50000 100000 50000 100000 50
two 3 month cycles 6x2 $200/month 2400 2400 24000TOTAL COST 2420564.73 8750057 people
BC BD BE BF BG BH BI BJ123456
7
8
910
11
12131415
16
171819
20
212223
24
252627
28
2930
31
3233
34
3536
