Digital transformation: How IT transformed Nike’s business

Mike Wittig | Senior Director of Consumer Digital Infrastructure Services | Nike

HISTORY & HERITAGE

YOUNG, SEARCHING, fresh out of business school, Phil Knight borrowed $50 from his father and launched a

company with one simple mission: import high-quality, low-cost shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed $8K that first year,1963.

Today, Nike’s annual sales top $30B.

EXCERPT FROM SHOE DOG, A MEMOIR BY THE CREATOR OF NIKE, PHIL KNIGHT

THE VISIONARY THE INNOVATOR THE REBEL

PHIL KNIGHT BILL BOWERMAN STEVE PREFONTAINE

TO BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE* IN THE WORLD

*IF YOU HAVE A BODY YOU ARE AN ATHLETE

MISSION

NIKE JORDAN HURLEY CONVERSE

OUR PORTFOLIO

WE RUN A CATEGORY OFFENSE

RUNNING BASKETBALL MEN’S TRAINING GLOBAL FOOTBALL

WOMEN’S TRAINING ACTION SPORTS GOLF SPORTSWEAR

NORTH AMERICA

EMERGING MARKETS

WESTERN EUROPE CENTRAL & EASTERN EUROPE

GREATER CHINA

JAPAN

WE OPERATE IN GEOGRAPHIES

9

ASIA WEST COAST EAST COAST EUROPE

CURRENT STATE

INFRASTRUCTURE & PLATFORM AS CODE •  Compute Hardware •  Hypervisor •  Network •  OS •  NFS/Storage •  Load Balancer •  Application Containers •  App Deploy (Binaries &

Config)

Scope = 93 Apps on 410 VMs in a Few Hours

FROM 6 Months TO 1 DAY

<config><envdescription="CommercePerformance”>name="ecn100"owner="sram21,mlind4,jlenny,kwadde,rcard3,dtache,jabdu1,jrob36,tdoan2,salla2"projectid="..."role="dev"root="/"><ecnmap><relationshipname="core"shared="false"value="ecn100"/><relationshipname="search"shared="true"value="sprfv"/><relationshipname="sws"shared="true"value="sws-sprfv"/><relationshipname="esb"shared="true"value="esbprodclone"/></ecnmap><servers><sinhost="ip-10-12-135-205.va2.b2c.nike.com"ip="10.12.135.205"name="0"provisioner="auto"use-depmap="true"><app>batch-nike-com</app></sin>

FULL STACK DEPLOYS

•  PaaS •  Existing Stack

Abstraction •  ENV.XML/ECNs •  Adding VIO & NSX

•  SDN •  Packer Images •  Glance/

Neutron/Cinder/Nova

ENV XML

ENVIVIFY

vWHACK

VIO

VM •  Size, Network, Security Groups, Storage

•  OpenStack

•  Manifest

•  OpenStack automation

•  Environment state parity

PUPPET •  Local Operational Environment

CMDB

VMs

ANSIBLE

RDEPLOY

PULP

KVDB

APPLICATIONS

VM n

ames

& d

ata

APPS

It’s all code. It’s all in version control.

MANIFEST LOGICAL ENVIRONMENT

Code Application Container

Configuration

Operating Environment

A NEW AND EXCITING FUTURE WE’RE CREATING