PUMAPUMA at a Glance

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet for Football, Running, Training and Fitness, Golf, and Motorsports. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

PUMA

Registered Office: Herzogenaurach, Germany.

Official Company Language: EnglishStock: The PUMA share is listed for official trading on the Frankfurt and Munich stock exchanges. It is trading in the Prime Standard Segment and the Index SDAX of the German Stock Exchange (Deutsche Börse).Shareholders (as of August 2014): 86% Kering Group (Main Shareholder)14% of the PUMA shares in free floatJean-François Palus (Chairman)Group Managing Director of Kering, Paris, France

1924

Dassler Brothers Shoe Factoryin Herzogenaurach, Germany.First successes: At the Olympic Summer Games in Amsterdam in 1928, a majority of the German athletes wear Dassler spikes. In 1936, Jesse Owens wins four gold medals at the Olympic Games in Berlin sporting Dassler spikes. Overall, seven gold medals and five bronze medals are won by world class athletes.

1948

• Rudolf Dassler founds the PUMA Schuhfabrik Rudolf Dassler. The company is officially registered on October 1, 1948. The existing business assets of the “Gebrüder Dassler Schuhfabrik” are divided up between the brothers.

• In the same year, PUMA’s first football boot, the “ATOM”, is launched. Several members of the West Germany national team wear PUMA boots in the first post-war football match against Switzerland in 1950, including Herbert Burdenski, who scores West Germany’s first post-war and winning goal

1958

• PUMA introduces its trademark logo, the unmistakable PUMA formstrip. In the same year PUMA football boots are the only German-made football boots in the final of the World Cup in Sweden. PUMA celebrates the victory of the Brazilian team with an advertising campaign. 

1960

• PUMA partner Armin Hary continues the company’s success story in track and field and wins gold in the 100m competition at the Olympic Games in Rome. In the same year, PUMA becomes the first sports shoe manufacturer to use the technologically advanced vulcanization production technique, whereby the sole and the shaft of the boot are bonded. This innovation helps PUMA athletes to achieve top performances.

1967

• The logo with the jumping cat, today one the most famous trademarks worldwide, is created by Lutz Backes, a cartoonist from Nuremberg. As the product range is extended to include not only shoes but also sportswear, the logo begins to appear more frequently on PUMA products such as performance apparel and bags. 

1973

• Basketball’s Walt “Clyde” Frazier makes a name for himself on the court by stealing the ball from his opponents and off the court with his signature colorful style. When he asks for a custom-made pair of Suedes, PUMA reconfigures the original, making it lighter and wider and stamping his moniker on the side – the PUMA Clyde is born. Frazier famously wears his Clydes with alternating formstrips, fedoras and long sideburns

1984

• Evelyn Ashford wins two Gold medals (100 meters/4 x 100 meters) in PUMA spikes at the Olympic Games in Los Angeles. The ceremony wear of the German Olympic team is provided by PUMA.

1991

• PUMA’s Trinomic technology first takes shape in the Running arena in 1989. It features clear rubber hexagon cells which collapse and expand to provide cushioning, flexibility, and stability. The Trinomic family features many gamechangers, including the PUMA Disc. Launched in 1991, the Disc is the first laceless sports shoe with a system of internal wires that tighten the upper for a perfect fit.

2010

• PUMA sponsors seven football federations at the FIFA World Cup 2010 in South Africa, including the African Teams Ghana, Cameroon, Ivory Coast and Algeria, alongside Italy, Switzerland and Uruguay, and unveils the world’s first continental football kit, the “Africa Unity Kit” endorsed by all PUMA-sponsored African teams.

• PUMA acquires the golf equipment brand Cobra Golf, which is fully integrated into the PUMA Group as COBRA PUMA GOLF. This enables PUMA to provide a complete range of golfing products to the consumer and to become an important player in the golf sector.

• Since he became the 2010 PGA Rookie of the Year, Rickie Fowler has become a name synonymous with Sunday orange, quick-to-act playing tactics, and the next generation of golf. He has a proven knack for “firsts.” He is the first motocross racer turned pro golfer as well as the first rookie picked for the Ryder Cup team.