Pulse Report Drinks Q1 2011
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Transcript of Pulse Report Drinks Q1 2011
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Drinks SymphonyIRI Pulse Q1 2011
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About the Report
This Drinks report is one of 12 super category reports designed to show
high-level comparison and analysis for retail markets across major countries
in Europe.
This report contains data gathered from around Europe. This market was
split into the following categories: Soft Drinks, Juices Squashes & Syrups,
Mineral Water, Coffee, Tea, Cocoa.
The report highlights key metrics such as total sales figures, market trends,
category shares, winners and losers for Europe and for individual countries.
The data has been sourced from Symphony IRI Group retail databases and
Eurostat the statistical branch of administration for the EuropeanCommission.
The countries included in the report are: France, Germany, Italy,
Netherlands, Spain and the UK.
The market channels used for each country in this report are as follows:
For analytical purposes the data sourced from available retail databases has
been consolidated to provide consistent results. However, for some countries
it has not been possible to source data pertaining to certain categories. When
this has occurred it has been documented in the Notes section found at the
end of the report.
Hypermarkets and SupermarketsFR
Hypermarkets, Supermarkets, Small Self Service,
Hard Discounters and DrugstoresIT
Hypermarkets, Supermarkets, Hard Discounters
and DrugstoresNL
Hypermarkets, Supermarkets, Hard Discounters,
Drugstores and Beverages Specialty StoresDE
Hypermarkets, Supermarkets, Hard Discounters,
Drugstores and includes the Canary IslandsES
Hypermarkets, Supermarkets, Drugstores and
Impulse OutletsUK
Channels usedCountry
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In the Radar
Economic figures influencing consumer behaviour
The economic crisis in some of the southernEuropean countries is influencing private
consumption and dividing Europe into prospering
Northern and declining Southern markets, not only
for Drinks, but also Alcohol and the majority of
other FMCG categories.
Wolfgang Kappler
Director Client Solutions, Cold Beverages, SymphonyIRI Group
Germany Contact: [email protected]
Tel : +49 (0) 211 / 361 19 - 193
Source Eurostats, May 2011
* February 2011
+3.5
+1.8
+0.9
+2.0
+1.6
+1.9
Dec.
2011
+3.3
-2.6
+1.4
+1.6
+1.2
+1.7
Average
2010
Average 12 Months
Inflation Rate
1,779,8881,694,5077.6*7.862.062.0United
Kingdom
1,051,3291,081,89420.720.146.046.0Spain
614,324591,4774.24.516.616.6Netherlands
1,588,8931,548,8168.38.660.360.3Italy
2,588,8882,498,8006.37.181.881.8Germany
2,001,5571,932,8019.59.764.764.7France
2011
(Estimate)2010
Dec.
2011
Average
2010
January
2011
January
2010
GDP in Millions ()Unemployment (%)Population in Millions
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Global Trends
-0.3%
+1.5%
+3.7%
+6.3%
TOTAL EUROPE +2.3%
2,399NL
3,824ES
5,951IT
6,803FR
6,945*UK
15,465DE
41,388Total EU
Value Sales in Millions ()
1,585 1,515 1,738 1,772 1,695 1,598
914 874952 1,061 904 906
556 564622 604 574 598
1,384 1,3911,543
1,6651,363 1,381
3,623 3,686
3,8613,912
3,775 3,918
1,607
1,8051,829
1,624 1,6881,643
0
2,000
4,000
6,000
8,000
10,000
12,000
03-Jan-10 04-Apr-10 04-Jul-10 03-Oct-10 02-Jan-11 03-Apr-11
Millions
Period Ending
FRANCE
GERMANY
ITALY
NETHERLANDS
SPAIN
UNITED
KINGDOM
*based on an exchange rate of 1.166 to the pound
Positive Trend
Static Trend
Negative Trend
Source: SymphonyIRI Retail Databases; Period Ending 03 Apr, 11
+2.8%
-2.7%
Value sales and growth and decline in the last year
Value sales for the last six quarters
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16,368
5,941
2,114
8,1048,016
2.94.1 1.8 -0.11.0
Soft Drinks Mineral
Water
Coffee Juices,
Squashes
& Syrups
Tea
Millions
Total Sales % vs. YA
Top 5 Categories Evolution
39.5%
19.6%
19.4%
14.4%5.1%2.0%
Soft Drinks Mineral Water
Coffee Juices, Squashes & SyrupsTea Cocoa
Europe
Value Sales () and % Change vs. Yr Ago
16,368
8,104 8,016
5,941
2,114
845
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
Europe includes: France, Germany, Italy, Netherlands, Spain and United Kingdom
MillionsEuros
Category Value Sales and Share of Value in the Last Year
Key trends
Due to the economic crisis in someof the southern European countries,
the story of value sales is still
divided between Northern Europe
(UK, NL, DE, FR) which experience
value growth by 1,129m (+3.7%)
and Southern Europe (ES, IT) which
contracted in the period by 176.6m
(-1.8%).
But it is not only the value sales
trend of the markets itself that isdiverging, but also the expenses the
customers are willing to take for
Drinks in the several countries.
An average European citizen is
spending 125 per annum on Drinks
in the retail trade. Whereas in DE
and NL the per capita spends at
189 and 145 per annum are wide
above, they are distinctly below the
average in IT (99) and ES (83).
Source: SymphonyIRI Retail Databases; Period Ending 03 Apr, 11
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Europe
Top 5 Losers: Value Sales
chg vs. Yr Ago ()
Top 5 Winners: Value Sales
chg vs. Yr Ago ()
648.8
142.2
80.1
59.3
15.1
0 200 400 600 800
Soft Drinks
Coffee
Mineral Water
Tea
Cocoa
Millions
-5.4
-6 -5 -4 -3 -2 -1 0
Juices, Squashes &
Syrups
Millions
Europe includes: France, Germany, Italy, Netherlands, Spain and United Kingdom
Category Insights
The huge growth in the soft drinks market (648.8m) accounts for the bulk of the valuesales change vs. 12 months ago.
Where soft drinks are growing, it is mainly a result of an increasing high level of price
promotions for the branded business, which do have a sustainable positive impact on
volume growth.
With soft drinks, as well as most of the other Drinks categories, the gains in value sales in
the Northern countries are over-compensating for the shrinkage of the Southern Countries.
Except of juices, squashes & syrups, as this category is slightly declining in Germany, its
biggest market by far, as well.
Gains of the coffee category - in most of the countries - are due to rising prices, for roastedcoffee. Hence and due to a continuous growth of single portions and capsules, with prices
far above category average, we have a disproportionately large value growth, compared to
the development of volume sales.
Mineral water is growing (+1.0%) below Drinks average values sales change rate of
+2.3%. The reasons throughout the countries are multifarious, from consumers enhancing
their use of tap water, across a demand shift onto low price private label and non-branded
water, to a growing assortment of flavoured waters, providing a real alternative for
consumers to the classic mineral waters.
Source: SymphonyIRI Retail Databases; Period Ending 03 Apr, 11
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2.037
1.250
337
1.700
1.431
0,2
4,2
1,8
-1,6
1,0
Soft Drinks Mineral
Water
Juices,
Squashes
& Syrups
Coffee Tea
Millions
Total Sales % vs. YA
29.3%
24.5%
20.6%
18.0%
4.8%2.8%
Soft Drinks Mineral Water Juices, Squashes & Syrups CoffeeTea Cocoa
France
Value Sales () and % Change vs. Yr Ago
2037
1700
1431
1250
337 191
0
500
1,000
1,500
2,000
2,500
Top 5 Categories Evolution
MillionsEuros
Category Value Sales and Share of Value in the Last Year
Key trends
On this period, the total FMCG is
growing up 2.5%.
On the same time, the non alcoholic
cold beverages is growing up 3%, and
the breakfast product 2.7%
Soft drinks is still remaining the first
growth in % change.
Coffee is still the only category
decreasing. The primary reason for the
recurrent declining in value sales of the
Coffee category is the ongoing
development of the Coffee Pod
products => Pods Sales are now
equivalent at 500M.
Source: SymphonyIRI Retail Databases; Period Ending 03 Apr, 11
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France
Top 5 Losers: Value Sales
chg vs. Yr Ago ()
Top 5 Winners: Value Sales
chg vs. Yr Ago ()
82.1
25.0
17.7
0.6
0 20 40 60 80 100
Soft Drinks
Juices,
Squashes &
Syrups
Mineral Water
Tea
Millions
-3.4
-20.4
-25.0 -20.0 -15.0 -10.0 -5.0 0.0
Cocoa
Coffee
Millions
Category Insights
All the subcategories in the Soft Drinks is increasing this time Cola and Plain Fruit Drinks
drive the growth
About Manufacturer on cold beverages:
Coca Cola Company (with the brand Coca Cola) is the primary contributor, with a
number of SKU increasing (+3 SKU).
Nestl is the 2nd contributor : Waters (Vittel, Hpar & San Pellegrino) and Nesfluid
participate. Promotion on the waters brands and the number of SKU, with Nesfluid
launch, are the main reasons of the growth.
Eckes is the main increase on the Fruit Juices market with Joker
Only Red Bull is declining
Green Tea is the only subcategories increasing, and both roasted coffee and instant coffee
are declining
About Manufacturer on hot beverages
On tea market, Foods is compensate for the losses of Unilever
On coffee market, Kraft, Sara Lee and the private label are decreasing
Source: SymphonyIRI Retail Databases; Period Ending 03 Apr, 11
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Germany
Value Sales () and % Change vs. Yr Ago
34.1%
22.1%
21.5%
17.1%1.0%
4.2%
Soft Drinks Coffee
Mineral Water Juices, Squashes & Syrups
Tea Cocoa
5,280
2,647
153
3,4223,318
646
0
1,000
2,000
3,000
4,000
5,000
6,000
5,280
3,422 3,318
646
2,647
5.21.2-0.2
5.7
2.8
Soft Drinks Coffee Mineral
Water
Juices,
Squashes &
Syrups
Tea
Millions
Total Sales % vs. YA
Top 5 Categories Evolution
MillionsEuros
Category Value Sales and Share of Value in the Last Year
Key trends
The German Drinks market remains ingrowth. Due to a very good Q1 2011,
the categories are growing even faster
the latest 12 months ending 03 April
2011, than they did in the calendar year
2010.
The hot beverages, coffee and tea,
could benefit from a outstanding long
and cold German winter. In addition,
due to rising prices, the value sales of
the coffee category develop muchbetter than value sales do.
The cold beverages categories are
growing as a result of an increasing
high level of price promotions, which do
have a sustainable positive impact on
volume growth.
The one and only exception are the
Juices. Their volume sales losses are
due to increase in prices. Whereby
value sales are almost stable, because
of the price increases compensating
the volume losses.
Source: SymphonyIRI Retail Databases; Period Ending 03 Apr, 11
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Germany
Top 5 Losers: Value Sales
chg vs. Yr Ago ()
Top 5 Winners: Value Sales
chg vs. Yr Ago ()
-6.3
-7.0 -6.0 -5.0 -4.0 -3.0 -2.0 -1.0 0.0
Juices,
Squashes &
Syrups
Millions
285.4
164.5
94.6
7.9
1.8
0 50 100 150 200 250 300
Soft Drinks
Mineral Water
Coffee
Tea
Cocoa
Millions
Category Insights
The Soft Drinks are continuing to grow as a result of an increasing high level of pricepromotions, which do have a sustainable positive impact on volume growth. Thereby the
Coca-Cola, as well as the PepsiCo brands are driving the Cola, Lemonade and the Cola
Mixes categories. However a large portion of their winnings derive from quite aggressive
price promotions primarily in the German Discounter channels.
After a longer period of de-listing of drinks in tin packaging, due to introduction of a tin
deposit by German government, the retailers started to re-list tins. This is preparing the
ground for a sustainable rise in Energy Drinks volume and value sales, since they are
preponderantly offered in tins.
Also Mineral Water value sales is primarily growing in the branded market. The growth is
again driven by price promotions. But due to the fact, that the brands still are higher pricedthan Private Label are, the average category price is increasing, which led to a almost
double value growth compared to the volume sales development.
Gains of the Coffee category are due to a outstanding long and cold German winter, in
addition with rising prices, by up to 20% especially for roasted coffee. Hence and due to a
continuous growth of single portions and capsules, we have a disproportionately large
value growth
As losses of the Juices are focused on the Private Labels and are due to increase in prices
following the cost increase for juice concentrate, whereas the branded business has
benefitted by serving new market segments, particular mild juices and juices made of
native fruits, as well as an increasing high level of price promotions, Juices volume salesare down, while the value sales remain almost constant.
Source: SymphonyIRI Retail Databases; Period Ending 03 Apr, 11
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Italy
30.3%
29.2%
20.4%
14.8%1.2% 4.0%
Soft Drinks Mineral Water Coffee Juices, Squashes & SyrupsTea Cocoa
1,803 1,739
1,215
882
240
73
0
200
400
600
800
1000
1200
1400
1600
1800
2000
Value Sales () and % Change vs. Yr Ago
Top 5 Categories Evolution
1,8031,739
1,215
882
240
-4.6-1.7 -4.6-0.6
1.6
Soft Drinks Mineral
Water
Coffee Juices,
Squashes
& Syrups
Tea
Millions
Total Sales % vs. YA
MillionsEuros
Category Value Sales and Share of Value in the Last Year
Key trends
Data ending MAT March 2011 shows a negative
trend across all majors beverage categories due toa negative season (in terms of weather effects,
average temperatures were lower than Year2009) Positive is first quarter 2011 where temperatures
higher than average (in February and end March)
and an increasing promotional pressure help
volumes increase
Rtd Tea, Energy Drink and Colas are the categories
most dynamic: Rtd Tea more sensitive to hot
temperatures, Energy supported by advertising and
Colas driven by the leader with important
investments both in promotional activities and
advertising Mineral Water and Juices continue to showstructural negative trends affected by tap water
competition and new emerging segment in juice
called Smoothies.
In Hot Beverages: Tea and Herbal Tea show the
only positive value trend driven by functional
product (slimming, relaxing, diuretic, laxative,
digestive...)
Coffee: in 2010 value and volume sales is slightly
negative, while in YTD 11 the market starts
increasing in value, due to a significant inflation
(+7,9%), while volume decrease by -3,9%: In YTD 11 Capsules and Pods strengthen their
competitive weight, by growing double digits both
in value and in volume
Source: SymphonyIRI Retail Databases; Period Ending 03 Apr, 11
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Italy
Top 5 Losers: Value Sales
chg vs. Yr Ago ()
Top 5 Winners: Value Sales
chg vs. Yr Ago ()
3.9
0 1 2 3 4 5
Tea
Millions
-7.8
-31.8
-42.3
-84.6
-0.3
-100.0 -80.0 -60.0 -40.0 -20.0 0.0
Cocoa
Coffee
Soft Drinks
Juices, Squashes
& Syrups
Mineral Water
Millions
Insights and recommendations
In first three months of 2011 some phenomena influence categories trends:- Weakness of consumer demand due to economic crisis- Increase of inflation rate driven by price increase of several raw material(eg. coffee) and petrol that impact: costs of transport and packaging (eg PET)
The bad performance of Mineral Water is driven by some structural phenomena: anincreasing number of supporter of sink drinkable water: people drinking Tap water that isgaining consensus popularity during the recent current economic crisis (available, cheapand low environmental impact) and a increasing diffusion carafes for filtering drinkingwater supported by strong investment in communication and advertising.
Winter season was positive for Hot Beverages in particular Herbal Tea Category whereconsumer demand for products that meet their health, wellness is driving the growth offunctional product with specific benefit: slimming, relaxing, diuretic, laxative, digestive.
Coffee is the category most influenced from price increase (+6,7%) of raw material withnegative trend in volume compared with last year: the loss is explained by two factors:
25% of the loss explained by lower base volume sales (lower rotations per SKU),75% of the loss explained by lower incremental sales, due to lower promo intensity(to avoid margin erosion).
Next months will be very important for beverage markets with season start: speed of
introduction of new products and promotional plan will be crucial for be prepared and takethe opportunity in case of hot temperatures (early season): but everything depends onweather conditions that can give a booster to sell out.
Source: SymphonyIRI Retail Databases; Period Ending 03 Apr, 11
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46.1%
26.4%
18.0%5.3%
3.6%0.6%
Soft Drinks CoffeeJuices, Squashes & Syrups TeaMineral Water Cocoa
1,106
634
432
12685
150
200
400
600
800
1000
1200
Netherlands
Value Sales () and % Change vs. Yr Ago
Top 5 Categories Evolution
1,106
634
12685
432
5.10.41.0
3.2
-5.9
Soft Drinks Coffee Juices,
Squashes
& Syrups
Tea Mineral
Water
Millions
Total Sales % vs. YA
MillionsEuros
Key trends
While Cola remain the most important
segment in the Softdrinks category,
orange has and Ice Tea show a more
significant growth in the last quarter. This
is due to increase promotional volume;
Energy Drinks are still by far the fastest
growing segment within Softdrinks in
value as well as in volume;
Another important shift within Softdrinks
is the decrease of volume within Still
Drinks due to a fall back in promotional
volume;
Coffee shows a significant growth and
this is entirely due to increase in base
prices. In the latest quarter kg prices have
increased by 15% for coffee;
Source: SymphonyIRI Retail Databases; Period Ending 03 Apr, 11
Category Value Sales and Share of Value in the Last Year
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Netherlands
Top 5 Losers: Value Sales
chg vs. Yr Ago ()
Top 5 Winners: Value Sales
chg vs. Yr Ago ()
-5.3
-0.5
-6.0 -5.0 -4.0 -3.0 -2.0 -1.0 0.0
Cocoa
Mineral Water
Millions
34.6
30.9
4.5
0.5
0 10 20 30 40
Soft Drinks
Coffee
Juices,
Squashes &Syrups
Tea
Millions
Category Insights
The most important contributors to the growth of Softdrinks is Cola, Orange and Ice Tea. CocaCola is the main contributor in the Cola segment.
However, Private Label shows a significant growth in volume due to increase promotional volumesbut also growth of the base volume line. This is due to introduction of Private Label multipacks butalso introduction of a Private Label basic line. This results in a high volume increase but a limitedincrease in value;
The growth in Orange is almost entirely due to the re-launch of Capri Sonne. It is rebranded toCapri Sun and gained in distribution. But also the prices have been increased at the re-launch.Another contributor is Sisi which has increased promotional pressure significantly in Orange;
In Ice Tea the major brand Lipton has increased promotional volumes but has also added new
items like Ice Tea Zero and Ice Tea Superfruit. But also the existing range is increasing basesales.
Roosvicee, a Heinz brand, is increasing it sales in Juices by changing the ingredients of theirrange and claiming light for a wide range of their product line, introduction of a new range withFruit & Rozenbottel and increased promotional level has led to more sales for this major Brand;
However, also Private Label and the main Brand within Juices, Appelsientje, have increased theirsales due to increased promotional volumes;
The growth in Coffee is entirely due to price increases. Volume sales are stable. Coffee beans stillshow significant growth due increased penetration of high tech coffee machines in-home. This isalso the case for Capsules which are showing the same trend as coffee beans.
Mineral water is losing value due to a shift to lower priced products like Private Labels andnobrands.
Source: SymphonyIRI Retail Databases; Period Ending 03 Apr, 11
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Spain
54.9%
20.2%
14.9%
6.9%2.9%0.3%
Soft Drinks Mineral Water Coffee CocoaTea Juices, Squashes & Syrups
2,098
771
570
262110
130
500
1000
1500
2000
2500
Value Sales () and % Change vs. Yr Ago
Top 5 Categories Evolution
2,098
771
570
262110
5.3-3.7 4.8-1.4 8.9
Soft
Drinks
Mineral
Water
Coffee Cocoa Tea
M
illions
Total Sales % vs. YA
MillionsEuros
Category Value Sales and Share of Value in the Last Year
Key trends
Soft drinks and Mineral water arehaving a negative evolution during
the last quarter due to the crisis that
Spain is suffering last two years.
Categories with a lower market
weight reduced products prices last
year and they have a positive value
trend.
Not only in modern distribution
drinks has been a sales drop but
also foodservice decrease their
sales. The Economic confidence
drops in Spain.
Source: SymphonyIRI Retail Databases; Period Ending 03 Apr, 11
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Spain
Top 5 Losers: Value Sales
chg vs. Yr Ago ()
Top 5 Winners: Value Sales
chg vs. Yr Ago ()
26.0
13.2
9.1
0 5 10 15 20 25 30
Coffee
Cocoa
Tea
Millions
-1.0
-29.6
-30.8
-35.0 -30 .0 -25.0 -20 .0 -15 .0 -10.0 -5 .0 0.0
Juices, Squashes
& Syrups
Mineral Water
Soft Drinks
Millions
Category Insights
Sales in Cola Cero and Normal Tonic have gone up steadily in soft drinks.
PepsiCo and Red Bull manufacturer sales rose slightly the last quarter ( +5.1% and 3.5
%) driven by coke (Pepsi) and energetic drinks (Red Bull).
Sales in Minute Maid went down sharply (-27.4%).
The mineral water market is suffering a fall in sales because the Spanish government are
improving water public infrastructure.
Private Label Mineral Water had a sales increased of 1.6%.
Special water like Mineral Flavoured Water with gas has been a decrease of -25%.
For coffee, Cocoa and Tea the positive trend is due to presence in Supermarket (over to
1001 m2)
Coffee volume prices increased from 8,01 to 8,60.
Source: SymphonyIRI Retail Databases; Period Ending 03 Apr, 11
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United Kingdom
59.5%
13.6%
9.6%
7.9%2.2% 7.2%
Soft Drinks CoffeeTea Juices, Squashes & SyrupsMineral Water Cocoa
4,045
925 655 536 492151
0
500
1000
1500
2000
2500
3000
3500
4000
4500
Value Sales () and % Change vs. Yr Ago
Top 5 Categories Evolution
925655 536 492
4,045
2.82.16.0
3.78.3
Soft Drinks Coffee Tea Juices,
Squashes
& Syrups
Mineral
Water
Millions
Total Sales % vs. YA
MillionsEuros
Category Value Sales and Share of Value in the Last Year
Key trends
Soft drinks are in strong year on yeargrowth in terms of both value & volume.
There are four categories driving the
bulk of growth: Crushes, Cola,
Functional Energy and Sports Energy.
Of the main categories Traditional is
the only one experiencing some volume
decline.
Of the branded manufacturers Britvic
has been most successful from a
volume perspective, principally driven
by the dealing activity on Pepsi.
Heavy promotional activities are driving
up purchase for Coffee and Tea.
Sales value in both segments is also
up due to price increases.
Within Coffee, both ground and instant
have seen their volume grow but only
ground coffee is driving sales value up.
Source: SymphonyIRI Retail Databases; Period Ending 03 Apr, 11
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United Kingdom
Top 5 Losers: Value Sales
chg vs. Yr Ago ()
Top 5 Winners: Value Sales
chg vs. Yr Ago ()
0.0 0.0 0.0 0.0 0.0 0.0 0.0
Millions
309.3
37.3
19.0
17.5
14.8
0 100 200 300 400
Soft Drinks
Tea
Coffee
Mineral Water
Juices,
Squashes &
Syrups
Millions
Category Insights
In soft drinks value growth has accelerated on last quarter: price inflation for softdrinks is ahead of the market. Shoppers are not only paying a higher average
price per litre but they were buying more often and this seemed to be driven by
dealing, particularly in the Functional energy and crushes sectors.
In soft drinks promotion levels continue to increase and levels of volume sold on
deal were up to 70%. The levels of promotions are supporting volume growth, and
increasingly branded products have a higher share of that in store noise.
In soft drinks Britivic growth has been supported by NPD: King Tango and
Mountain Dew have done well. However 67% of volume growth has come fromPepsi cola, most of it from deals on 8CT Cans and the 2L plastic bottle.
Teas performance driven by tea bags and supported by tea pods growth.
Coffee driven by Super premium brands and within instant coffee, the creation of a
new segment, Microgrind, has generated interest in the category.
Source: SymphonyIRI Retail Databases; Period Ending 03 Apr, 11
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8/4/2019 Pulse Report Drinks Q1 2011
19/2019
Drinks SymphonyIRI Pulse Q1 2011
www.SymphonyIRI.eu
Final Notes
Notes on Category Definitions for Countries
Due to the diverse products found in individual countries across this market it was necessary to
consolidate the available data into the categories in this report. In some cases it wasnt always
possible to align products across all 6 countries hence the need to highlight any anomalies in the
report. Those exceptions are listed below:
Soft Drinks
The UK data in this report does not contain Iced Tea and other Tea Based Beverages and the other
countries do not
Juices, Squashes & Syrups
The Germany data in this report includes Smoothies and Refrigerated Fruit Juice and the other
countries do not
Mineral Water
The France data in this report includes Flavored Mineral Water whereas the other countries do not
The Italy data in this report includes Flavored Sports Drinks whereas the other countries do not
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8/4/2019 Pulse Report Drinks Q1 2011
20/20
Drinks SymphonyIRI Pulse Q1 2011
Resources
To gain insight into opportunities across specific categories, segments, channels or retailers, contact
your SymphonyIRI client service representative regarding custom analyses leveraging the following
resources:
InfoScan Census is a syndicated retail tracking service that enables manufacturers and retailers
to acquire industry insights used to make better business decisions. InfoScan Census utilizes the data
that SymphonyIRI Group collects from grocery, drug, and mass merchandise retailers to provide the
most comprehensive and accurate syndicated data offering in the Fast Moving Consumer Goods
(FMCG) sector. With access to accurate, granular detail by category, geography, measure, and time
period, clients have the tools needed to develop marketing and sales strategies based on product
performance, distribution, and promotion responsiveness. All data about frozen foods are coming
from InfoScan Census.
SymphonyIRI Consulting provide strategic insights and advice leveraging a variety of data
sources, predictive analytics, enabling technologies, and business analyses to help CPGmanufacturers and retailers address significant sales and marketing issues effectively.
Contact: SymphonyIRI Group, [email protected], Tel: +33 1 30 26 81 00
About SymphonyIRI Group
SymphonyIRI group, formerly named Information Resources, Inc. (IRI), is the global leader in
innovative solutions and services for driving revenue and profit growth in CPG, retail andhealthcare companies. SymphonyIRI offers two families of solutions: core IRI solutions for
market measurement and symphony advantage solutions for enabling new growth opportunities
in marketing, sales, shopper marketing and category management. SymphonyIRI solutions
uniquely combine content, analytics and technology to deliver maximum impact. SymphonyIRI
helps companies create, plan and execute forward-looking, shopper-centric strategies across
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