Pulse Report Chilled & Fresh Q4 2012
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www.SymphonyIRI.eu
Chilled & Fresh
SymphonyIRI
Welcome to the Pulse Q4 2012 edition for Chilled and
Fresh. We hope you find it useful. Please do not hesitate
to contact us if you have any questions or comments [email protected]
Pulse
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About the Report
This Chilled and Fresh report is one of 10 super category reports designed to show
high-level comparison and analysis for retail markets across major countries in
Europe.
This report contains data gathered from around Europe. This market was split into
the following categories: Yogurts, Dairy Desserts & Drinks, Cream, Eggs, Margarines,
Butter, Fats & Spreads, Milk, Cheese, Chilled Juices, Fresh Desserts, Salads,
Tofu/Soya, Chilled Dips & Sauces, Ready Meals, Chilled Fish & Seafood, Charcuterie,
Fresh Vegetables and Fresh Fruit.
The report highlights key metrics such as total sales figures, market trends, category
shares, winners and losers for Europe and for individual countries.
The data has been sourced from Symphony IRI Group retail databases and Eurostat
the statistical branch of administration for the European Commission.
The countries included in the report are: France, Germany, Italy, Netherlands, Spain
and the UK.
The market channels used for each country in this report are as follows:
For analytical purposes the data sourced from available retail databases has
been consolidated to provide consistent results. However, for some countries it
has not been possible to source data pertaining to certain categories. When
this has occurred it has been documented in the Notes section found at the endof the report.
Country Channels used
UKHypermarkets, Supermarkets, Drugstores and
Impulse Outlets
ESHypermarkets, Supermarkets, Hard Discounters,
Drugstores and includes the Canary Islands
DEHypermarkets, Supermarkets, Hard Discounters
and Drugstores
NLHypermarkets, Supermarkets, Hard Discounters
and Drugstores
ITHypermarkets, Supermarkets, Small Self Service,
Hard Discounters and Drugstores
FRHypermarkets and Supermarkets
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In the Radar
Economic figures influencing consumer behavior
Quarter four is traditionally the strongest trading period for
chilled and fresh, and the latest quarter again saw growthfor all countries. But it is not all good news for the market.
The rate of growth has slowed down considerably to 1.7%,
and is now below the rate of inflation in all markets other
than Spain.
As food prices look set to rise in the year ahead, a key
opportunity remains to stimulate growth based on
recessionary behaviours. So whilst shoppers seek everlower prices in commodities, added value products such as
Ready Meals continue to thrive as an alternative to out of
home dining.
Sarah Pittock
Insight Director, Business Insights, SymphonyIRI Group
Contact: [email protected]
Source Eurostats December 2012
Population in Millions Unemployment (%)
Average 12 Months
Inflation Rate GDP in Millions ()
January
2011
January
2012
Dec
2011
Dec
2012
Dec.
2011
Average
2012
2011
(Estimate)
2012
(Estimate)
France 65.0 65.3 9.7 10.2 +2.3 +2.2 1,987,699 2,029,877
Germany 81.7 81.8 5.9 5.5 +2.5 +2.1 2,567,000 2,643,900
Italy 60.6 60.8 8.4 10.7 +2.9 +3.3 1,586,209 1,565,916
Netherlands 16.6 16.7 4.4 5.3 +2.5 +2.8 607,435 601,086
Spain 46.1 46.1 21.6 25.0 +3.1 +2.4 1,074,940 1,048,490
United
Kingdom 62.4 62.9 8.4 8.0 +4.4 +2.8 1,747,315 1,898,520
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Global Trends
+2.6%
+2.1%
+1.2%
+1.9%
+1.6%
TOTAL EUROPE +1.7%
Value Sales in Millions ()
Total EU 98,434
DE 29,556
FR 22,647
IT 14,351
UK 12,660*
NL 9,970
ES 9,250
3,127 3,151 3,184 3,175 3,136 3,165
2,313 2,312 2,252 2,323 2,351 2,325
2,383 2,477 2,484 2,534 2,439 2,513
3,353 3,572 3,610 3,720 3,431 3,591
7,252 7,411 7,3977,380
7,270 7,510
5,480
5,558 5,584 5,5745,9305,892
0
5,000
10,000
15,000
20,000
25,000
30,000
2-Oct-11 1-Jan-12 2-Apr-12 1-Jul-12 1-Oct-12 30-Dec-12
Millions
Period Ending
France
Germany
Italy
Netherlands
Spain
UK
*based on an exchange rate of 1.150 to the pound
Positive Trend
Static Trend
Negative Trend
+1.6%
Value sales and growth and decline in the last year
Value sales for the last six quarters
Source: SymphonyIRI Retail Databases; Period Ending 30 Dec, 12
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Europe
20,529 19,923
11,201
7,8316,184 5,592 5,011 4,700 4,155.44 3,428.21
0
5,000
10,000
15,000
20,000
25,000
Charcuterie CheeseYogurts, Dairy Desserts & Drinks Ready MealsMargarine, Butter, Fats & Spreads MilkFresh Desserts Chilled JuicesFresh Vegetables Eggs
Europe includes: France, Germany, Italy, Netherlands, Spain and United Kingdom
MillionsEuros
Category Value Sales and Share of Value in the Last Year
Key Trends
The market is dominated by 3
categories, with Charcuterie,
Cheese and Yoghurts, Daily
Desserts and Drinks accounting
for over half of the market.
However, Yoghurts, Daily
Desserts and Drinks are
experiencing heavy declines of137m over the latest year,
reducing its share from 11.8% a
year ago and impacting on the
total chilled and fresh market
performance
Charcuterie and cheese both go
from strength to strength in all
markets, reflecting both strong
retailer support with off shelf displays and increasing scratch
cooking consumer trends
Top 10
Source: SymphonyIRI Retail Databases; Period Ending 30 Dec, 12
Charcuterie 20.86%
Cheese 20.24%
Yogurts, Dairy Desserts & Drinks 11.38%
Ready Meals 7.96%
Margarine, Butter, Fats & Spreads 6.28%
Milk 5.68%
Fresh Desserts 5.09%
Chilled Juices 4.78%
Fresh Vegetables 4.22%
Eggs 3.48%
Fresh Fruit 2.49%
Chilled Fish and Seafood 2.45%
Salads 2.38%
Cream 1.92%
Chilled Dips and Sauces 0.70%
Tofu / Soya 0.09%
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Europe
Top 5 Losers: Value Sales
chg vs. Yr Ago ()
Top 5 Winners: Value Sales
chg vs. Yr Ago ()
702.2
486.0
314.8
214.0
104.2
0 200 400 600 800
Charcuterie
Cheese
Eggs
Ready Meals
Fresh Fruit
Millions
-8.0
-17.1
-110.1
-137.5
-202.1
-250 -200 -150 -100 -50 0
Chilled Juices
Cream
Milk
Yogurt s, Dairy
Desserts & Drinks
Margarine, Butter,
Fats & Spreads
Millions
Europe includes: France, Germany, Italy, Netherlands, Spain and United Kingdom
Top 5 Categories Evolution
Value Sales () and % Change vs. Yr Ago
Category Insights
Although the key loss categories arealmost all dairy based, the growth of
cheese demonstrates that this isnt
entirely driven by changing consumer
perceptions of the food groups.
Promotional support continues to
influence category performance, with the
growth of Milk largely determined by
promotional offerings.
Yoghurts, Dairy Desserts and Drinks are
down in all markets other than the UK
driven by health trends (largely cycling
uplifts from last year driven by the
popularity of the Dukan diet and specific
health segments of Soya etc)
20,528.82
7,830.78
6,184.38
11,200.90
19,922.98
2.5 2.8
-1.2
3.6
Charcuterie Cheese Yogurts,
Dairy
Desserts &
Drinks
Ready
Meals
Margarine,
Butter, Fats
& Spreads
Millions
Total Sales % vs. YA
Source: SymphonyIRI Retail Databases; Period Ending 30 Dec, 12
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France
MillionsEuros
Category Value Sales and Share of Value in the Last Year
5,164
4,455
2,787 2,657
1,5981,328 1,166
952 890.62598.19
0
1,000
2,000
3,000
4,000
5,000
6,000
Charcuterie Cheese
Ready Meals Yogurts, Dairy Desserts & Drinks
Chilled Fish and Seafood Margarine, Butter, Fats & Spreads
Fresh Desserts Salads
Eggs Fresh Vegetables
Top 10
Key Trends In Q4, value sale growth remains
positive but is slowing down : Chilled
& Fresh Category +0,9% Q4 2012 vs.
Q4 2011, compared to +1,5% on Q3,
mainly due to declining inflation.
Volume sales have slightly grown
during Q4 : +0,3% (Q4 2012 vs. 2011)
after -0,2% during Q3.
Dairy Products in particular are stable
in Q4 after a decrease on Q3.
Promotional activity, especially on Milk
and Butter, is stronger on Q4 this
year.
In terms of evolution, TOTAL FMCGs
Value Sales are increasing on Q4
(+1,2%), as well as Volume Sales
(+0,5%).
Source: SymphonyIRI Retail Databases; Period Ending 30 Dec, 12
Charcuterie 22.8%
Cheese 19.7%
Ready Meals 12.3%
Yogurts, Dairy Desserts & Drinks 11.7%
Chilled Fish and Seafood 7.1%
Margarine, Butter, Fats & Spreads 5.9%
Fresh Desserts 5.1%
Salads 4.2%
Eggs 3.9%
Fresh Vegetables 2.6%
Chilled Juices 1.5%
Cream 1.2%
Fresh Fruit 1.1%
Milk 0.4%
Tofu / Soya 0.3%
Chilled Dips and Sauces 0.2%
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France
Top 5 Losers: Value Sales
chg vs. Yr Ago ()
Top 5 Winners: Value Sales
chg vs. Yr Ago ()
120.8
105.8
103.8
46.4
41.8
0 50 100 150
Charcuterie
Cheese
Ready Meals
Salads
Eggs
Millions
-0.1
-24.6
-30.0 -25.0 -20.0 -15.0 -10.0 -5.0 0.0
Milk
Yogurts , Dairy
Desserts & Drinks
Millions
Top 5 Categories Evolution
5,163.63
2,656.66
1,598.15
4,454.53
2,787.20
0.32.4
3.9-0.92.4
Charcuterie Cheese Ready
Meals
Yogurts,
Dairy
Desserts &
Drinks
Chilled Fish
and
Seafood
Millions
Total Sales % vs. YA
Category Insights
On Charcuterie and Cheese, products for hand made cooking have a made a
significant contribution to the growth, e.g.
diced bacon, grated cheese, raclette &
fondue.
Growth in Ready Meals remains strong.
Development through ready meals in cups &
boxes is over now, but other trends continue
to grow, mainly through new recipes
developed by national brands (Fleury Michon,
Marie).
Difficulties on Yoghurt mainly due to :
1) Light products (this segment had a strong
growth in 2011 related to the dukan diet in
France, a declining trend in 2012)
2) Good for Health products (the use of claims
based on positive impact for health is no
longer possible for a wide range of products,
having negative impact on their sales).
Source: SymphonyIRI Retail Databases; Period Ending 30 Dec, 12
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Germany
7,863
2,644
1,6171,261 1,098 1,004.22
6,714
2,725 2,454
1,079.91
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
Charcuterie CheeseChilled Juices Yogurts, Dairy Desserts & DrinksMargarine, Butter, Fats & Spreads Ready MealsFresh Desserts SaladsEggs Cream
MillionsEuros
Category Value Sales and Share of Value in the Last Year
Top 10
Key Trends
Overall sales for Chilled & Fresh Food grew
vs. YA mainly driven by the growth in its
major categories Charcuterie (>4%) and
Cheese (approx. 3%). There was a slight
dip in the volume sales, while prices/kg
have increased.
Discounters hold the major share for
Charcuterie and Cheese, whereas
Hypermarkets show a good growth rate(>5%) in terms of value. Hypermarkets
800-1499sqm are the key drivers.
Fresh Desserts and Ready Meals have
shown an impressive growth. Discounters
contribute mainly to this attributing 50% of
the sales; Price increases also drive this
development.
Chilled Juices and Yoghurts, Desserts &
Drinks experience a slight dip in value andvolume sales. Discounters have been the
major loss drivers.
Source: SymphonyIRI Retail Databases; Period Ending 30 Dec, 12
Charcuterie 26.60%
Cheese 22.72%
Chilled Juices 9.22%
Yogurts, Dairy Desserts & Drinks 8.95%
Margarine, Butter, Fats & Spreads 8.30%
Ready Meals 5.47%
Fresh Desserts 4.27%
Salads 3.72%
Eggs 3.65%
Cream 3.40%
Milk 2.87%
Chilled Fish and Seafood 0.72%
Tofu / Soya 0.07%
Chilled Dips and Sauces 0.04%
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Germany
Top 5 Losers: Value Sales
chg vs. Yr Ago ()
Top 5 Winners: Value Sales
chg vs. Yr Ago ()
-17.1
-37.7
-39.8
-48.5
-223.7
-250.0 -200.0 -150.0 -100.0 -50.0 0.0
Milk
Chilled Juices
Cream
Yogurts , Dairy
Desserts & Drinks
Margarine, Butter,
Fats & Spreads
Millions
322.3
118.1
80.6
73.5
54.7
0 100 200 300 400
Charcuterie
Cheese
Ready Meals
Eggs
Fresh Desse rts
Millions
Value Sales () and % Change vs. Yr Ago
7,862.88
6,714.38
2,725.142,454.15
2,644.15
-1.4 -1.8
4.31.8
Charcuterie Cheese Chilled
Juices
Yogurts,
Dairy
Desserts &
Drinks
Margarine,
Butter, Fats
& Spreads
Millions
Total Sales % vs. YA
Top 5 Categories Evolution Category Insights
Private Label which holds almost half the
share in Cheese category is contributing
to more than 75% of total value growth
driven by a boost in promotions.
Private Label also is a major growth factor
for Charcuterie contributing 50% to the
total sales growth. Hypermarkets with a
growth rate of >20% are the major
contributor to Private Label growth.
Private Label sees a fall in sales for
Chilled Juices contributing over 40% to
the overall losses. Decrease in
promotional sales is the major driver for
the losses.
Milkshakes and Yogurts declined in sales
especially in Discounters (hard discount)
which contributed >80% to the losses
despite prices staying stable.
Source: SymphonyIRI Retail Databases; Period Ending 30 Dec, 12
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Italy
684.64438.00 417.27
3,422
2,012 1,9871,732
1,210 1,115 1,072
0
500
1000
1500
2000
2500
3000
3500
4000
Cheese Charcuterie
Fresh Vegetables Yogurts, Dairy Desserts & DrinksReady Meals Fresh Fruit
Milk EggsMargarine, Butter, Fats & Spreads Fresh Desserts
MillionsEuros
Category Value Sales and Share of Value in the Last Year
Top 10
Key Trends Cheese, Charcuterie and Fresh
Vegetables combined account for 54% of
the total Fresh & Chilled market
The total market decrease by -0,6%. (value
data Q4 11 vs. Q4 12)
The 3 main market register the following
performances: Cheese -0,5%; Yoghurt -
6,5%; Fresh Vegetables +0,5% (this
performance includes the shift from fixed
weight to random weight of some
products).
The best market performer are:
Charcuterie (+4,9%), Eggs (+10,2%),
Fresh Meat fixed weigth (+14,6%) and Fruit
Fresh (+10,5%)
Fresh Desserts confirm their loss (-8,4%)
All the categories increase the average
number of references a part Fresh Dessert,Fresh Beverages and Eggs
Source: SymphonyIRI Retail Databases; Period Ending 30 Dec, 12
Cheese 23.84%
Charcuterie 14.02%
Fresh Vegetables 13.85%
Yogurts, Dairy Desserts & Drinks 12.07%
Ready Meals 8.43%
Fresh Fruit 7.77%
Milk 7.47%
Eggs 4.77%
Margarine, Butter, Fats & Spreads 3.05%
Fresh Desserts 2.91%
Chilled Dips and Sauces 1.03%
Cream 0.48%
Chilled Juices 0.28%
Tofu / Soya 0.03%
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Italy
Top 5 Losers: Value Sales
chg vs. Yr Ago ()
Top 5 Winners: Value Sales
chg vs. Yr Ago ()
111.1
102.3
71.7
36.7
15.1
0 20 40 60 80 100 120
Charcuterie
Cheese
Eggs
Fresh Fruit
Margarine,
Butter, Fats &
Spreads
Millions
-3.82
-6.86
-27.81
-28.70
-23.68
-35.0 -30.0 -25.0 -20.0 -15.0 -10.0 -5.0 0.0
Fresh Vegetables
Chilled Juices
Yogurts , Dairy
Desserts &
Drinks
Fresh Desse rts
Milk
Millions
Value Sales () and % Change vs. Yr Ago
Top 5 Categories Evolution
3,422
2,012 1,987
1,732
1,210
1.33.1
5.8
-0.2 0.9
Cheese Charcuterie Fresh
Vegetables
Yogurts,
Dairy
Desserts &
Drinks
Ready
Meals
M
illions
Total Sales % vs. YA
Category Insights
The whole Fresh Food category isdecreasing prices (-1,2%). Only Fresh
Fruit and Eggs are bucking the trend
(+11,8% and +7,8%)
Private Label shows good
performances (+6,7%) in Fresh food
markets. Considering the Fresh Food
Market trend (-1,2%) branded
products are under performing
Promotional activity is flat, andremains lower than the FMCG
average in Italy (20,5% vs. 25,8%).
The categories with the highest
promotional activity are Cheese,
Charcuterie and Yoghurt. All these
categories increase their promo
pressure respect previous year, with
no significant increase in
effectiveness. Overall Fresh foodmarkets show a slight loss in
promotional effectiveness.
Source: SymphonyIRI Retail Databases; Period Ending 30 Dec, 12
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Netherlands
358 343.85 288.10
2,901
1,570
1,169 1,096
788
394 378
0
500
1000
1500
2000
2500
3000
3500
Charcuterie Fresh Vegetables
Cheese Fresh Fruit
Fresh Desserts Margarine, Butter, Fats & Spreads
Milk Yogurts, Dairy Desserts & Drinks
Ready Meals Chilled Fish and Seafood
MillionsEuros
Category Value Sales and Share of Value in the Last Year
Top 10
Key Trends
In terms of evolution total FMCGs
Value Sales are increasing on Q4
(+2,2%). 2012 ended with a
increase of +2.1%.
The fresh category's sales
accounted
for 43,3% of supermarket sales.
Fresh shows a growth of 2.9% in
the 4th quarter which is above the
level of growth of total supermarket
sales. Total year growth for fresh
ended on 2,5%
Fruit (+6,3%), Foreign Cheese
(+5,3%), Vegetables (+ 4,3%) and
Poultry Meat (3.6%) are the winning
categories in 2012.
Source: SymphonyIRI Retail Databases; Period Ending 30 Dec, 12
Charcuterie 29.09%
Fresh Vegetables 15.75%
Cheese 11.73%
Fresh Fruit 10.99%
Fresh Desserts 7.91%
Margarine, Butter, Fats & Spreads 3.95%
Milk 3.79%
Yogurts, Dairy Desserts & Drinks 3.59%
Ready Meals 3.45%
Chilled Fish and Seafood 2.89%
Salads 2.61%
Eggs 2.15%
Chilled Juices 1.26%
Cream 0.58%
Chilled Dips and Sauces 0.26%
Tofu / Soya 0.00%
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Netherlands
Top 5 Losers: Value Sales
chg vs. Yr Ago ()
Top 5 Winners: Value Sales
chg vs. Yr Ago ()
-2.3
-10.8
-2.2
-12.1
-14.4
- 16.0 - 14.0 - 12.0 - 10.0 - 8.0 - 6.0 - 4.0 - 2.0 0.0
Yogurt s, Dairy
Desse rts & Drinks
Chilled Fish and
Seafood
Margarine, Butter,
Fats & Spreads
Fresh Desse rts
Ready Meals
Millions
65.1
64.5
30.2
20.7
17.3
0 20 40 60 80
Fresh
Vegetables
Fresh Fruit
Charcuterie
Cheese
Eggs
Millions
Value Sales () and % Change vs. Yr Ago
Top 5 Categories Evolution
2,900.58
1,569.97
1,095.83
788.44
1,169.08
4.36.3
1.81.1-1.5
Charcuterie Fresh
Vegetables
Cheese Fresh Fruit Fresh
Desserts
M
illions
Total Sales % vs. YA
Category Insights
Vegetables increases with growth of65 million (+4,3%)
The introduction of a new type of
sweet tomatoes is one of main drivers
of the growth.
Fresh Fruit increase is due to higher
prices for apples. Berries (healthy
image) and strawberry (more
promotion during the season) also
show good results.
Chilled Fish experienced a very poor
performance in quarter 4. Due to
problems with salmon (salmonella)
the sales went down with more than
10 million decline (-14%) and ended
2012 with an index of 99.
Source: SymphonyIRI Retail Databases; Period Ending 30 Dec, 12
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Spain
216 210.21138.16
2,590
2,183
1,611
726558 508
309
0
500
1000
1500
2000
2500
3000
Charcuterie Yogurts, Dairy Desserts & DrinksCheese Ready MealsEggs Fresh DessertsChilled Fish and Seafood Margarine, Butter, Fats & SpreadsChilled Juices Cream
MillionsEuros
Category Value Sales and Share of Value in the Last Year
Top 10
Key Trends
In Q4 2012 sales growth of chilled and
fresh vs. YA has slowed in Spain.
However, taking into account the total
year 2012, these categories increase
their sales above the CPG market.
Pricing remains stable at year end, with
an increase less than 1% vs. YA (except
eggs category). Charcuteries and eggslead sales volume growth vs. YA, up
more than 4%.
Private Label represents over 47%
market share in value, with an increase
of 2 p.p. over the previous year.
Additionally, sales value has grown in all
categories.
Source: SymphonyIRI Retail Databases; Period Ending 30 Dec, 12
Charcuterie 28.00%
Yogurts, Dairy Desserts & Drinks 23.60%
Cheese 17.41%
Ready Meals 7.85%
Eggs 6.03%
Fresh Desserts 5.50%
Chilled Fish and Seafood 3.34%
Margarine, Butter, Fats & Spreads 2.33%
Chilled Juices 2.27%
Cream 1.49%
Chilled Dips and Sauces 1.35%
Milk 0.44%
Salads 0.38%
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Spain
Top 5 Losers: Value Sales
chg vs. Yr Ago ()
Top 5 Winners: Value Sales
chg vs. Yr Ago ()
117.9
110.6
24.6
20.9
13.4
0 50 100 150
Charcuterie
Eggs
Fresh Desser ts
Cheese
Chilled Fish and
Seafood
Millions
-1.3
-2.7
-8.1
-75.9
-80.0 -70.0 -60.0 -50.0 -40.0 -30.0 -20.0 -10.0 0.0
Milk
Salads
Chilled Juices
Yogur ts, Dairy
Desserts & Drinks
Millions
Value Sales () and % Change vs. Yr Ago
Top 5 Categories Evolution
2,590
2,183
1,611
558726
24.7
4.8 1.3
-3.4
0.7
Charcuterie Yogurts,
Dairy
Desserts &
Drinks
Chees e Ready
Meals
Eggs
Millions
Total Sales % vs. YA
Category Insights
The Egg category has grown by 24.7% invalue, driven by price growth of over
17%. Sales volume grew by only 6%.
80% of the growth in Charcuteries comes
from MDD (Private Label), through the
large and medium Supermarket formats.
The decrease of yogurt comes mainly
from a decline in health segments (casei,
soy, cholesterol), with a decrease in the
sales of more than 6%.
Source: SymphonyIRI Retail Databases; Period Ending 30 Dec, 12
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Chilled and Fresh SymphonyIRI Pulse Q4 2012
www.SymphonyIRI.eu
United Kingdom
1,146.77869.68
347.14 326.73
3,170
2,553
1,6271,355 1,266
0
500
1000
1500
2000
2500
3000
3500
Milk CheeseYogurts, Dairy Desserts & Drinks Margarine, Butter, Fats & SpreadsChilled Juices Ready MealsFresh Desserts CreamChilled Dips and Sauces
MillionsEuros
Data for the United Kingdom does not include Northern Ireland
Category Value Sales and Share of Value in the Last Year
Top 9
Key Trends
The growth of Chilled and Fresh in Q4
2012 stands at 1.6%, lower than the
European average of 1.7% and down
from 2.4% last quarter
Growth of Chilled and Fresh is driven
by Cheese followed by Chilled Juices
and Yogurts, Dairy Desserts & Drinks
Unique within Europe, Milk still holds
the majority share of the UK Chilled and
Fresh category. However it continues to
suffer losses, and the decline is at -
2.0% from -1.8% last quarter, mainly
driven by reduced promotions
Ready Meals which had lost its place in
the share rankings to Yogurts, Dairy
Desserts & Drinks last quarter, gained
back its position among top five
winners,
Source: SymphonyIRI Retail Databases; Period Ending 30 Dec, 12
Milk 25.04%
Cheese 20.16%
Yogurts, Dairy Desserts & Drinks 12.85%
Margarine, Butter, Fats & Spreads 10.70%
Chilled Juices 10.00%
Ready Meals 9.06%
Fresh Desserts 6.87%
Cream 2.74%
Chilled Dips and Sauces 2.58%
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Chilled and Fresh SymphonyIRI Pulse Q4 2012
www.SymphonyIRI.eu
United Kingdom
Top 5 Losers: Value Sales
chg vs. Yr Ago ()
Top 5 Winners: Value Sales
chg vs. Yr Ago ()
-3.5
-63.9
- 70.0 - 60.0 - 50.0 - 40.0 - 30.0 - 20.0 - 10.0 0.0
Margarine, Butter,
Fats & Spreads
Milk
Millions
118.2
39.1
37.5
30.2
28.2
0 50 100 150
Cheese
Chilled Juices
Yogurts , Dairy
Desserts &Drinks
Fresh Desser ts
Ready Meals
Millions
Data for the United Kingdom does not include Northern Ireland
Value Sales () and % Change vs. Yr Ago
Top 5 Categories Evolution
2,552.68
1,627.18
1,354.541,265.58
3,169.53
-2.0 3.22.44.9
-0.3
Milk Cheese Yogurts ,
Dairy
Desserts
& Drinks
Margarine,
Butter,
Fats &
Spreads
Chilled
Juices
Millions
Total Sales % vs. YA
Category Insights
The UK is the only market to drivegrowth in Yogurts, Dairy Desserts and
Drinks. Growth driven by (a) increased
no. of lines driving base sales, (b)
incremental promotional sales and (c)
stronger retailer display through off
shelf support.
Cheese growth rate is at 4.9%
compared to 5.3% last quarter. Cheese
growth is driven by increased On shelfdeals in this heavily promoted category.
Ready Meals growth is driven by base
sales growth due to increased no. of
lines
Margarine, Butter, Fats & Spreads has
suffered value decline driven by
decreased base sales. An increase in
promotional sales was unable to offset
heavy base losses.
Source: SymphonyIRI Retail Databases; Period Ending 30 Dec, 12
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7/28/2019 Pulse Report Chilled & Fresh Q4 2012
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Chilled and Fresh SymphonyIRI Pulse Q4 2012
www.SymphonyIRI.eu
Final Notes
Notes on Category Definitions for Countries
Due to the diverse products found in individual countries across this market it was necessary toconsolidate the available data into the categories in this report. In some cases it wasnt always
possible to align products across all 6 countries hence the need to highlight any anomalies in the
report. Those exceptions are listed below:
Eggs
The UK data in this report does not include this category
Margarine, Butter, Fats & Spreads
The UK data in this report does not include fats in this category
The Spain data in this report does not include fats in this category
Tofu / Soya
The UK data in this report does not include this category
The Spain data in this report does not include this category
Chilled Fish and Seafood
The UK data in this report does not include this category
The Italy data in this report does not include this category
Charcuterie
The UK data in this report does not include this category
Fresh Vegetables
The UK data in this report does not include this category
The Spain data in this report does not include this category
The Germany data in this report does not include this category
Fresh Fruit
The UK data in this report does not include this category
The Spain data in this report does not include this category
The Germany data in this report does not include this category
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7/28/2019 Pulse Report Chilled & Fresh Q4 2012
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Chilled and Fresh SymphonyIRI Pulse Q4 2012
Resources
To gain insight into opportunities across specific categories, segments, channels or retailers, contact
your SymphonyIRI client service representative regarding custom analyses leveraging the following
resources:
InfoScan Census is a syndicated retail tracking service that enables manufacturers and retailers to
acquire industry insights used to make better business decisions. InfoScan Census utilizes the data
that SymphonyIRI Group collects from grocery, drug, and mass merchandise retailers to provide the
most comprehensive and accurate syndicated data offering in the Fast Moving Consumer Goods
(FMCG) sector. With access to accurate, granular detail by category, geography, measure, and time
period, clients have the tools needed to develop marketing and sales strategies based on product
performance, distribution, and promotion responsiveness. All data about frozen foods are coming from
InfoScan Census.
SymphonyIRI Consulting provide strategic insights and advice leveraging a variety of data sources,
predictive analytics, enabling technologies, and business analyses to help CPG manufacturers and
retailers address significant sales and marketing issues effectively.
Contact: SymphonyIRI Group, [email protected], Tel: +33 1 30 26 81 00
About SymphonyIRI Group
SymphonyIRI group, formerly named Information Resources, Inc. (IRI), is the global leader in
innovative solutions and services for driving revenue and profit growth in FMCG, retail andhealthcare companies. SymphonyIRI offers two families of solutions: core IRI solutions for
market measurement and symphony advantage solutions for enabling new growth opportunities
in marketing, sales, shopper marketing and category management. SymphonyIRI solutions
uniquely combine content, analytics and technology to deliver maximum impact. SymphonyIRI
helps companies create, plan and execute forward-looking, shopper-centric strategies across
every level of the organization.
For more information, visit www.SymphonyIRI.eu