PULSELONG ISL A N D

20 17

W E ARE Long Island’s Magazine

DE FINING Life, Style & Culture

Long Island is one of the top 10 consumer markets in the country and Pulse readers hold true to this distinction. They are influentials, trendsetters, movers and shakers. We cater to their lifestyles by providing smart, sophisticated, ahead of the curve editorial celebrating the best of everything Long Island has to o�er. Our pages come to life ten issues per year as a trusted resource for our advertisers to connect with readers.

PULSELON G I S L A N D

OYSTERSRETURN WITH

A FLOURISH

O C TO B E R 2 0 1 6 L I P U L S E . C O M

LON G I S L A N D

PULSE

MODERN BUILD SAGAPONACK

THE HAMPTONSINTERNATIONAL FILM FESTIVAL

DIANE ARBUSAT MET BREUER

DESIGNER SHOWCASE

*Cover_1016.indd 1 9/21/16 4:52 PM

BETH STERN, RESCUE GALS, PETS & VETS

long island pulse magazine

APRIL 2014: LO

NG

ISLAN

D SPRIN

G PREVIEW

lipulse.com

SPRING FASHION PREVIEWHOT COMMODITIES, STUFF MEN WANT

GUARANTEEDmarketing exposurePulse operates with the sophistication of a national title while providing the precision of a local one.

We are Long Island’s biggest magazine. Our readers have the highest household

incomes and home values. Our distribution is audited by the Alliance

for Audited Media, which means our circulation is guaranteed.

We are the only magazine to capture the vital demographic

of this powerful region, delivering award-winning publishing for

more than 10 years.

Inspiration, ASPIRATION, Celebration...

Jackie Cruz

Leonardo DiCaprio and Carey MulliganBrooke Shields

Pulse is a destination magazine readers believe in. We cater to some of the most sophisticated, cosmopolitan consumers in the world and they are devoted to our coverage of the lifestyles they cherish.Each month we bring our issues to life through award-winning editorial and the rich, beautiful imagery that accompanies it. Pulse is the definitive resource for experiencing the best Long Island has to offer. We not only forecast trends, we also know where to find them. We know which restaurants are soon to open and we have the backstories on the chefs steering them. We excite our readers with the latest in

the arts, culture, fashion, design and lifestyles they seek, and we deliver an inside connection to the personalities driving these stories.Our readers turn to us to find out where to go, what to do and who is doing it. By stepping into our carefully curated environment, you access their attention and join like company.

GENDERFemale 59 Male 41

MARITAL STATUSMarried 52 Single 48

AGE 18-34 13 35-49 3950-64 38 65+ 10

REAL ESTATE VALUE (primary residence)

$1 million+ 64 $701,000 – 1 million 22 Up to $700,000 14*Most own 2+ homes per household

HOUSEHOLD INCOME$250,000+ 64$151-250,000 26 $150,000 10

EDUCATIONBA/BS 30 MA/MS/MBA 37PhD 15 Other 18

PROFESSIONC-Level and Exec/Mgmt 20 Advertising, Arts & Creative 23Legal, Medical, Professional 21 Entrepreneur, other 36

READER DEMOGRAPHICS

SPENDING HABITSReads Pulse for arts, culture & leisure 74

Enjoys weekend getaways 84

Boats (owns at least one) 28

Invests in health and wellness 82

Visits casinos regularly 67

Dines out per month 7+Weeks traveled last year 5+Retail-shopping trips per week 2+

58% of readers act on ads they see in Pulse!

67% of Pulse readers visit advertisers’ websites from ads!

Our readers are the region’s infl uentials: 35-55 years old, a� uent, professional, trendsetting

FAVORITE BRANDS INCLUDE:

FASHION: Armani, Burberry, Chanel, Donna Karan,

Etro, Louis Vuitton, Ralph Lauren

AUTO: Infi niti, Jaguar, Lexus, Mercedes-BenzSPIRITS: Vodka, Rum, Tequila, Bourbon, Scotch, Gin

]]

*All data based on a sampling of reader surveys.Spending habits measured by Beta Research.

Demographics breakdown in the following percentages:

DISPLAY VENUES: Art galleries, boutiques, corporate centers, doctors’ offi ces, luxury hotels, private/public airports, restaurants, theaters and events.

METHOD OF CIRCULATION

STRATEGIC PRINT CIRCULATION:100,000 copies monthly, 125,000 copies July/Aug Pulse claims an industry standard pass-along rate of 7:1. AAM audited, publisher's statement upon request.

Pulse targets the region’s most desirable destination villages. Our corporate distribution division ensures quality control of our circulation.

30% of all distribution is by individual subscription

8% of our copies are displayed at premier shopping centers

3% of copies are reserved for high profi le events

Gold Coast 21%Manhasset, Great Neck, Roslyn, Sands Point, Woodbury, Oyster Bay, Syosset

DISTRIBUTION

Nassau 28% Garden City, Freeport, Rockville Centre, Long Beach, 5 Towns

Hamptons 21%Westhampton, Southampton, Water Mill, East Hampton, Montauk

Suffolk 30%Huntington, Smithtown, Babylon, Islip, North Fork, Three Village, Brookhaven

*And other top boutique communities

Build brand loyalty with more than 700,000 impressions monthly

]]

A FO C U S O N N AT U R E A N D A B U I L D E R’ S R E ST R A I N T A R E T H E P R E VA I L I N G

E N D OW M E N T S O F T H I S A Q UA R I A N M A N S E by E M I LY W E I TZ

HOUSE OFTHE YEAR

Sometimes, the best

design is the most

subtle. This year’s Pulse

House of the Year is

an exercise in control,

where the natural

setting is the star

and the architecture

and design play sup-

porting cast.

MICHAEL MORAN/OTTO

All Rates Net

1x 3x 6x 10x

Full Page $9,185 $8,085 $7,700 $7,370

Two-Thirds* 6,160 5,390 5,170 4,895

Half Page 4,620 4,070 3,850 3,685

Quarter Page 2,310 2,035 1,925 1,870

Dining Guide 1,000 800 600 500

*Enhanced DG print and online $800/month, $6,000 annual.

AD SPECS

Gatefold and inserts available! Submit artwork to art@lipulse.com

PRINT ADVERTISING

Premium Positions: Back Cover +25% Inside Covers +15%

Table of Contents +15% Guaranteed Placement +10%*Two-Third Pages are left hand insertion only.

L O N G I S L A N D P U L S E M A G A Z I N E - 6 3 1 - 2 8 9 - 4 3 1 5 x 1 9 - s a l e s @ l i p u l s e . c o m

SPREADWITH BLEED 16.25”w x 10.75”h*includes 1/8” bleed all aroundLIVE/NON-BLEED 15”w x 9.5”h3/4” dead center gutter

FULL PAGEWITH BLEED 8.25”w x 10.75”h*includes 1/8” bleed all aroundLIVE/NON-BLEED 7”w x 9.5”h

TWO-THIRDS4.62”w x 9.5”h

HALF PAGE 7”w x 4.68”h

QUARTER PAGE 3.4”w x 4.68”h

Two-Thirds

Quarter Page

Full Page

DISPLAY AD DIMENSIONPublication Trim Size: 8”w x 10.5”

Half Page

EDITORIAL SCHEDULE

Pulse delivers fresh, award-winning coverage of this region 10 times per year. 2 focused shopping guides supplement our publication!

FEBRUARY: THE LUXURY ISSUESpecial Section: Travel

MARCH: THE POWER ISSUESpecial Sections: Money Makers and Legal Eagles

APRIL: THE BODY ISSUESpecial Section: Doctors of Distinction

MAY: THE HOME ISSUESpecial Section: Top Realtors

JUNE: THE HAMPTONS Special Section: Summer Destinations

JUL/AUG: ARTS AND CULTURE

SEPTEMBER: FALL FASHIONSpecial Section: Weekend Getaways

OCTOBER: THE DESIGN ISSUESpecial Section: Designer Profiles & Project Reviews

NOVEMBER: FOOD, WINE & SPIRITSSpecial Section: The Best Dining, Wine & Cocktails

SUPPLEMENT: HOLIDAY GIFTED Our look book of the best gifts for the season! 20,000 copies distributed via quality retail hubs prior to Black Friday.

DEC/JAN: HOLIDAY ISSUESpecial Sections: Our Gift Guide Teaser and “This Way Forward” for a new you in the New Year

SUPPLEMENT: SUMMER ALMANAC The best places to Eat, Stay & Play20,000 copies distributed via the top summer venues across the Island prior to July 4th weekend.

Issues released prior to the 1st of each month. Insertion and Materials due the 5th of the preceding month

2017 SCHEDULE

L O N G I S L A N D P U L S E M A G A Z I N E - 6 3 1 - 2 8 9 - 4 3 1 5 x 1 9 - s a l e s @ l i p u l s e . c o m

THE DAWN OF ROLLS-ROYCE

Leisure

THE DAWN OF

ROLLS-ROYCE

Leisure

THE DAWN OF ROLLS-ROYCE

ROSLeaderboard (728 x 90) $2,400

HOME PAGELarge Vertical (270 x 450) $950Sidekick 1 (300 x 250) $600

Sidekick 2 (300 x 250) $600

SECTION SPECIFICIn-post embed (300 x 250) $800Wide Skyscraper (160 x 600) $600

Sidekick (300 x 250) $300

LIPULSE.COM receives 100k+ page views monthly and provides a platform to reach desirable Long Islanders as well as like-minded users based beyond the geographic footprint of our print circulation.

Premium placement and custom sizes upon request. All rates net per month.

SPONSORED CONTENT: $2,000A one-month program includes:• (1) sponsored story or advertiser Q&A on lipulse.com• Tagged Facebook post with each story• Tagged Twitter post with each story• 300 x 250 sidekick ad within each sponsored story• 1 of 3 stories to be rotated onto the lipulse.com homepage

DIGITAL

EBLAST/NEWSLETTER

Engage with our opt-in digital subscribers monthly. Our network consists of more than 30,000 culturally active infl uentials seeking the best the Island has to o� er. Create a special o� er or secure placement on one of our three monthly newsletters to reach the most powerful consumers!

L O N G I S L A N D P U L S E M A G A Z I N E - 6 3 1 - 2 8 9 - 4 3 1 5 x 1 9 - s a l e s @ l i p u l s e . c o m

EBLAST Exclusive $2,500

NEWSLETTERLeaderboard (728 x 90) $1,200Large Vertical (270 x 450) $850Sidekick (300 x 250) $500

Leaderboard (728 x 90)

Large Vertical (270 x 450)

Sidekick (300 x 250)

ExclusiveEblast

Newsletter

Our social network is the largest, most active and most desirable on Long Island. Communicate to our following by promoting unique o� ers and announcing special events.

FACEBOOK AND TWITTERSponsored Mention $200

Contest (up to 5 mentions/month) $1,000+

INSTAGRAM TAKE-OVER $500

• Curate the Pulse Instagram! • Engage our following with up to 5 posts over the course of a day as our “Spotlight Instagrammer!” • Provide the images and messages that best support you as an authority to draw our followers to your business.

TWITTER TAKE-OVER $500

• Curate the Pulse Twitter feed! • Engage our following with up to 7 posts over the course of one day.• Provide the images and messages that best support you as an authority to draw our followers to your business.

32,351

16,637

13,010

] ]10% growth monthly on

digital platformsStats Increase Daily!Scan here for current web and social networking stats.

SOCIAL MEDIA

FOLLOWERS:

EVENTS

Our events attract the region's socially active infl uentials!

P U L S E M A G A Z I N E ’ S

SPONSORSHIP OPPORTUNITIESPut your brand at the center of the excitement and mingle with VIPs. All promotions include live, print, web, eblast and social mentions prior to the event. Activation includes branded merchandise, sampling, large-scale visuals and individually positioned assets.

THE BIG EVENTSParticipate in our uniquely branded milestone events:Legal Eagles Awards Dinner MarchDoctors Awards Dinner MayHamptons Summer Mixer July/AugustPicnic & Polo SeptemberMasquerade Ball OctoberIsland Tasting November

In-store and customized events available.Commitments begin at $3,500.

A Night of

Masquerade Ball

L O N G I S L A N D ’ S T O P

OYSTER PERPETUAL SKY-DWELLER

rolex oyster perpetual and sky-dweller are ® trademarks.

“

““We are excited to have Pulse as a partner. We’ve had a strong attendance at our events that have been listed in the magazine, and I personally appreciate the opportunity to meet more of the LI business community through Pulse events. Our brands love to be featured in their fashion stories too.” —Diane Wallace Marketing Director at Saks Fifth Avenue

“I love Pulse magazine! It attracts style conscious, fashionable customers who are looking for the brands we carry. The sta  at Pulse are an absolute pleasure to work with as well. I am looking forward to many more successful years partnering with Long Island’s premier lifestyle publication!” —David Zuckerman Gelber & Mundy Jewelry and Watchwear

“The Sta  at Long Island Pulse Magazine are a pleasure. Not only do they pay careful attention when handling our ads, but they also fi nd opportunities to feature us in the magazine and at events. As the results dictate, Pulse remains in our advertising budget for the fourth year. We’re thrilled to be a part of their network.” —Dave Bofi ll Owner of Dave Bofi ll Marine

“Pulse has been absolutely wonderful to work with. We appreciate their creativity and fl exibility as a marketing partner to provide us the best opportunity to showcase The Ritz-Carlton Residences, North Hills…The President of RXR said their editorial coverage was ‘the best yet in terms of describing the lifestyle o  ering.’”

—Emily BockThe Ritz-Carlton Residences Project Manager, Sales & Marketing

ALL NEW DB11 PICTURED ABOVE.

1047 Northern Blvd Roslyn NY 11576info@longislandsportscars.com

LongIslandSportsCars.com

Phone: 516.478.4326

MANHASSET | NEW YORK CITY | PARAMUS | GREENWICH | MGBWHOME.COM

O U R M O D E R N E V O L U T I O NF A L L 2 0 1 6 C O L L E C T I O N

FEATURING: BRONSON SOFA, ALDEN SWIVEL CHAIR, GRAMERCY SQUARE COCKTAIL AND SIDE TABLE, ADDIE PULL-UP TABLE, TESSA LAMP, ASTON MIRROR, GOLD KNOTS, ANGLED CONE VASE, AMAZE RUG, BELGIAN LINEN-OATMEAL DRAPES WITH BLACK NICKEL HARDWARE

introducing >

A NEW L AYER

OF LUXURY

Our brilliant collectionof draperies & hardware.

U N T I L W E A R R I V E , W E I N V I T E YO U TO S H O P AT N E I M A N M A RC U S .CO M

RO O S E V E LT F I E L D • F E B RUA RY 2 0 1 6

WE’VE ALWAYS

WANTED TO LIVE ON THE ISLAND

M-0004032

MORE THAN ANYTHING, LUXURY IS ABOUT TREATING YOURSELF TO SOMETHING TRULY EXQUISITE. NOTHING COMPARES TO

THE FEELING OF FALLING ASLEEP ON A GORGEOUS, SUMPTUOUS, BEAUTIFULLY HANDCRAFTED BED—WHICH IS WHY WE ARE SO

IN LOVE WITH THE NEW FLORENCIA MATTRESS FROM THE KLUFT SIGNATURE COLLECTION, EXCLUSIVELY AT BLOOMINGDALE’S.

A B S O L U T E P E R F E C T I O NT H E P L E A S U R E O F

Kluft is just one of the brands that define LUXURY MATTRESSES at Bloomingdale’s. Check out our amazing selection in-store now or visit us online at bloomingdales.com

BLOOMINGDALES.COM

M-0004032_PULSEMag-4cKLUFT-101014.indd 1 8/14/14 9:46 AM

ADVERTISERS

NOTES

LIPULSE.comL O N G I S L A N D P U L S E M A G A Z I N E - 6 3 1 - 2 8 9 - 4 3 1 5 x 1 9 - s a l e s @ l i p u l s e . c o m