Described by astronomers as a rapidly rotating neutron star, Pulsar is known to radiate in a series of consistent pulses.

When placed in context with the human body, a sense of intense exhilaration triggers off a rapid increase in pulse rate.

That’s precisely why we are called Pulsar. A movement of like-minded people changing the pace of creative thought.

WHY US? As a focused activation agency, Pulsar has been reviving and growing brands andcorporations across the MENA region. Telling their stories. Solving their problems.Driving their growth. And helping them engage effectively with their target audience.

It’s about striking a balance between strategic-thinking and free-thinking. The result is accurate insight, sound strategies, high-impact communication, measurable results, positive experiences; and finally, partners who evolve into being alive and active.

OUR NETWORKEvery market has its set of communication challenges. But we draw from our multi-regional collective experience to serve clients with a full gamut of game-changing solutions across the brand activation spectrum.

OUR VISION OUR MISSIONOur partners have a set of sales and marketing objectives that underpin their business. By treating those as our own, we are able to deliver innovative integrated marketing solutions, guided by able leadership across every level of our working relationship.

Activation is our passion. Our clients can see it in the way we think and execute our plans. We make it our mission to consistently provide solutions that address our clients’ objectives, regardless of the scale of the project.

THE TEAMPulsar is a team of game changers within the marketing communications arena. But it’s really not about doing different things. Rather, about doing the same things a little differently. That’s where our experience matters.

OURMETHODOLOGYWe design problem-solving solutions. We do the big things beautifully and the small things brilliantly. On time and on budget. Everything, from corporate events and conferences to product launches and roadshows.

It all begins with the big idea. Then, we review the other fac-tors such as feasibility, scalabil-ity and adaptability. Of course, even the best of ideas need to be executed right in order to tick the strategic boxes. So, we always think our ideas through.

think create activateThe next step is to identify where your brand is currently at, and who the target group is. Then, our in-sight and expertise takes over to create a detailed plan, roll out cus-tomised solutions, and determine vital assets that could influence your brand.

Thinking up a big idea is one thing. Executing it is an entirely differ-ent proposition. But our successful track record in activations speaks for itself. We deliver substantial value by enhancing your physical and digital presence with measur-able solutions.

OUR PARTNERSIt’s critical to have like-minded people when you’re on a mission to deliver something extraordinary. That’s why we rely on the strengths of partners with a proven pedigree in the domain of events and activations. Only the best in business will do for us.

OUR PARTNERS

OUR PARTNERS

• Roadshows • InMall Promotions• Instore Promotions• Duty Free Promotions

• Corporate Events • Car Launches• Product Launches• Conferences• Award Ceremonies

• BTL Campaigns • POS Design & Production• Stand Design & Production• Digital Marketing

• Models / Hostesses • Promoters • Duty Free Promoters • Mystery Shoppers • Media Booking• Strategic Insights

OUR SERVICESWe do everything our clients expect, and probably a lot more. Therein lies the difference. By leveraging our business knowledge and creative skills, we identify and propose solutions that are both unexpected and on target for the brand and the audience.

CORPORATE EVENTS A truly successful event begins way before the catering, flowers and lighting. We go beyond convention to understand our client’s business, their objectives for organising an event and then outlining how it could translate into sound returns on investment.

Namshi Fashion Show

The Namshi’s 2013 Spring/Summer Collection fashion show became the talk of fashion town even long after the event, and with good reason. We planned and managed the show as a special preview at the Meydan Beach Club.

View the event video right here: https://vimeo.com/136195328

CAR LAUNCHES Dubai and the region are no strangers to luxury cars. So, to launch one requires an event that echoes the same measure of luxury. Among our portfolio is a series of successful car launch activations that generated optimum results for clients.

The LaunchWe organised a stellar launch at the Armani Hotel, from the planning through to execution.

For the first time ever, the car was revealed by way of a huge LED box, which stirred anticipation among the guests about how the new car looked and felt.

The ResultFollowing the reveal, VIP and media guests at the event exited the Armani ballroom with a look of amazement. They were truly captivated by what they saw and proceeded to check the car displays at the outdoor area almost immediately.

View the event video right here:https://vimeo.com/110113121

The BriefThe all-new 2015 Cadillac Escalade was a much awaited object of desire. It had to be pre-ordered and in fact, customers were even waitlisted for close to nine months. The challenge was to launch it outside the showroom for the first time.

The ClientLiberty Automobiles

Case Study

The SolutionTo emphasise the hi-tech features of the 2015 Mazda 3, we transformed the event venue into a “Lab”. Guests experienced futuristic engagement through interactive RFID wrist bands, digital graffiti wall, motion car simulators, DJ competitions and a lot more.

View the event video right here:https://vimeo.com/128716518

The BriefLaunching the 2015 Mazda 3 at Total Arts Courtyard in Al Quoz – Dubai wasn’t without its challenges. But that’s the kind of playground that excites us.

The ClientMazda

PRODUCT LAUNCHES Every product has its own unique value proposition and appeals to an audience that’s exclusive. So when it comes to launching / re-launching a product or service, we take into account all the mission parameters before we even chalk out a strategy.

The LaunchHandling and managing every aspect of the event, we were able to execute a perfect store and product launch at Dubai’s then largest mall. Following the formal ribbon cutting, people lined up in orderly fashion to experience the brand-new Nike store.

The ResultThe launch event was so highly talked about among consumers that the store experienced high footfall for several days after.The Brief

To create and manage a successful Nike store launch at the much-heralded Mall of the Emirates in Dubai that would be attended by VIPs and the media.

The ClientNike

Case Study

CONFERENCESBusinesses that organise conferences have very specific objectives in mind. To meet them, it’s critical to align with a partner who treats these objectives as their own. We have proven expertise in conferences that are focused, exclusive and seamless.

The LaunchWe took control of the project coordination, execution, press conference as well as the production of all elements that were utilised for the campaign, including the amazing replica of the Masafi 1.5L bottle, crafted with pure crystal.

The ResultThe success of the campaign was confirmed when the client was able to raise funds amounting to AED 32,507. The highest bidder laid claim to the Masafi Crystal Bottle at a whopping price of AED 10,000.

The BriefMasafi teamed up with Dubai Cares for the auction of a special edition Masafi Crystal Bottle at the Masafi auction stand located at The Dubai Mall. The campaign aim was to provide quality primary education in developing countries.

The ClientMasafi & Dubai Cares

Case Study

AWARDS CEREMONYRecognition, honour, and celebration mark the essence of award ceremonies the world over. But it takes a strong sense of occasion to ensure the event remains etched in the memory of the people who matter. Some of our events are still the talk of the town.

Case Study

The LaunchWe successfully managed the coordination, planning and logistics of the pre-event conferences held in various hotels across Dubai. In addition, the two-way transportation was arranged for 200 students from 8 top universities across the UAE as well as the supervision of the three-week-long conferences where the leading students were filtered and finally selected as the winners.

The ResultThe award ceremony was a huge success and “3 winning apps” were declared, along with the “Best University” for its commitment to its initiative. It was a tremendous opportunity for students to get a real experience in designing, developing and distributing a mobile app for consumers. To top it all, one lucky student won an all-expense paid trip to the visit the Nokia factory in Finland.

View the event video right here:https://vimeo.com/84218220

The BriefTelecom giant Nokia launched a campaign called “University App Challenge” with the intention of training top engineering and IT university students across all the emirates of the UAE and taught them how to program their own apps.

The ClientNokia

ROADSHOWSOur roadshows connect and influence the way a target group senses, feels and relates to your company or brand values. Dynamic, targeted, measurable – and always leveraging the right medium. So, people can see you even when you’re trying to be seen.

The LaunchWe handled the production and shipment of the mobile café cart to the KSA, Kuwait and across the UAE, management of the mall activations and the development of the interactive iPad app. The app was instrumental in driving the exercise and encouraged thousands of visitors to post their stories on the website. At the cart, complimentary bread with Nutella spread was served non-stop with free coffee while souvenirs were also handed out to visitors.

The ResultLoyal fans of Nutella truly felt the love and the appreciation they so deserved, which was the ultimate goal for this activity. The client was especially pleased since their key objective for the activation couldn’t have been met more precisely.

The BriefNutella wanted to give back the love to its loyal customers throughout these years. So, on the occasion of their 50th anniversary, they decided to organise a mall activation to reach out to their most beloved customers and extend their thanks.

The ClientFerrero Rocher / Nutella

Nutella 50 Years Anniversary

COUNTRY NO. DAYS NUTELLA STORIES UPLOADED NO. IPAD APP USERSUAEKSA

KUWAITTOTAL

3 Days9 Days3 Days15 Days

4500160030009100

750300600

1650

Case Study

Masafi Flavoured Water

We brought Jumeirah Beach Residence – Dubai alive with a beach-themed activation featuring fun games, live DJ, promoters and mascots. The result was an effective and engaging promotion of Masafi’s range of flavoured water aimed at moms and kids.

Alpella Euro Trip

For Alpella’s Euro Trip campaign, we designed and created a concept that complemented their ATL campaign. The stand design was inspired by an airline terminal with the staff dressed to look like airline cabin crew.

The stands were set up at malls and universities across 8 locations in Dubai, 13 locations in Beirut and even Iraq. The event resulted in highly engaged consumers across borders.

Nestlé Dolce Gusto

We produced and designed a four-metre-high stand for Nestlé Dolce Gusto, capturing consumer attention with a giant version of the product.

The design was so successful that Nestlé decided to extend the rental period for the display.

INMALL PROMOTION These days, many retailers and FMCG players find it most effective to engage with customers at the point of sale. But it still requires a unique promotion idea to capture eye balls inside a busy mall. That’s precisely what we excel at.

Danone Danette

We designed a high impact promotion stand for Danone Danette, organised their promotions and managed a team of promoters for their highly successful roadshow that included sampling exercises in shopping malls and parks.

Wyeth Nutrition

From concept to execution, we handled Wyeth Nutrition’s month-long promotion for Illuma 3 in Dubai and Kuwait, resulting in significant data collection.

That was followed by the organising of lectures for the prize-winning mums at The Address Hotel, Downtown Dubai and the Marina Hotel in Kuwait.

IN-STORE PROMOTIONS No retail marketing mix is complete without in-store promotions. Our experience and knowledge in the field of retail allows us to deliver a below-the-line marketing mix with creative promotion ideas and engaging in-store promotions.

The LaunchWe organised this launch in nine countries across the GCC & Levant region with a 3D life-size replica of a half Nutella jar.

Customers were asked to submit the names they wanted to print on the labels, making people queue up for this unique gift of love.

The ResultNutella lovers across the UAE, Oman, Kuwait, KSA, Qatar, Jordan, Morocco, Lebanon and Egypt were overwhelmed with joy and shared their Nutella love with friends and family.

In fact, several customers even purchased Nutella jars in bulk quantities.

The BriefAfter the success of its 50th Anniversary Mall Activations, the client wanted to continue to spread the “Nutella love” by having its loyal customers and new ones use Nutella Personalised Labels as a way of expressing and sharing their love for the brand.

The ClientFerrero Rocher / Nutella

Ülker Biskrem

To grab the attention of consumers and stand out from the competition, we designed and produced a stand for Ülker’s Biskrem in Lebanon. It was sprawling enough to feature multiple product display shelves as well as host the grand prize, a Mini Cooper.

Ülker Halley Activation

Our team brought Ülker’s brand Halley to life in Lebanon with an engaging activation, managing the concept, design and execution, including a fun ‘spin the wheel’ activity to giveaway prizes, expertly coordinated by our team of well-informed promoters.

Employer BrandingEmployer branding is the process of promoting a company, or an organization, as the employer of choice to facilitate attracting, recruiting and retaining ideal employees – referred to as Top Talent in recruitment.

Mars Employment Branding 2015

From concept through to design, giveaways, applications, surveys, etc, we successfully managed the event from start to finish. 900+ students were drawn in to the interactive applications and left saying the stand was vivid and engaging.

View the event video right here:https://vimeo.com/128715145

DUTY FREE PROMOTION Dubai Airports play host to 75 million global passengers a year, making Dubai Duty Free a highly favourable business proposition. To complement the cosmopolitan clientele at the airports, we provide multi-lingual promoters of the highest calibre.

Davidoff Duty Free

Our team organised and managed a highly successful month-long promotion for Davidoff at Dubai Duty Free, twice a year for several years in a row. The promotion not only attracted the right target audience, but also helped increase sales by 300% compared to the previous month’s report.

BTL CAMPAIGNS Below-the-line (BTL) campaigns are often the toughest to execute since these speak directly to the target audience. Our expertise in BTL concepts goes beyond the norm. In fact, we deftly adapt our master creative to speak to people in places they thrive.

Oasis Ramadan Campaign

On the occasion of the Holy Month of Ramadan, Oasis Water teamed up with Dubai Cares for a good cause. For every bottle purchased, Oasis Water committed to providing access to clean drinking water to children in need.

We developed an ad campaign with the thought “Put a smile on a child’s face this Ramadan” and the slogan: “Drink Water, Give Water, with Oasis Water” complemented by adaptations such as megastand displays, flyers, posters, wobblers, tent cards, etc.

Oasis Scratch & Win Campaign

Oasis Water wanted to create a buzz in the market capitalising on “Helping Save the Environment” as a theme to build brand awareness, trial and equity, as well as establish Oasis Water’s brand positioning.

We came up with the slogan “You Save, Everyone Wins with Oasis Water” which gave the marketing communication enough legs. The campaign mechanics were easily communicated to the customers through the various BTL touchpoints.

The specially developed microsite gathered information on customers and gave out instant prizes which we produced. We also coordinated with all the prize winners including the “Green Home Makeovers” which were won by two lucky participants.

POS DESIGN/PRODUCTIONWe combine creative strengths with business acumen to design all forms of effective POS materials to aid the selling strategy of our clients. The materials optimally combine the message along with compelling graphics to engage customers and elicit a sale.

STAND DESIGN/PRODUCTIONOur clients have come to rely on our eye-catching designs and concepts to give their products more exposure. We mesh the latest creative technologies with project management techniques and quality control measures to create stand-out designs.

The LaunchWe designed and constructed a one-of-a-kind barn that addressed the brief of ‘organic’ and ‘natural’.

Hostesses were dressed in country-style outfits while life-size mock-ups of cows and a well conveyed the essence of a good old country barn.

The Result:Even though the exhibition was awash with numerous stands, people turned out in droves to the NFPC stand.

Given its unique design, it really caught the eye and was admired by all those who viewed and visited it.

The BriefNFPC desired a convenient, attractive and simple exhibition stand for the 2015 Gulfood Exhibition. It needed to represent their six key brands in a collective manner and the layout needed to reflect their four main categories (Water/Juice/Dairy/Bread).

The ClientNFPC Gulfood Stand

Case Study

Masafi Nature Valley

For three years in a row, we transformed Masafi’s Gulfood stand into an inviting nature valley, complete with seating, screens, palm trees and multiple touchpoints.

It even earned them awards for ‘Best Trade Stand’ and ‘Best Environmental Sustainability’.

Nakheel

Nakheel is a major player in Dubai’s real estate landscape. It was crucial for them to establish a presence of equal stature at exhibitions. We helped them achieve that by proposing a sleek stand design featuring two major areas and vibrant flooring details.

DIGITAL MARKETINGConnecting with your audience on the web is critical. That’s why we bring creativity, technology and user experience strategies together; creating pinpoint, powerful and profitable communications solutions, whatever the device or platform.

Digital consultancy & strategyPortals, websites & microsites Facebook application developmentDigital media planning & buyingSearch engine marketingEmail marketingViral marketingSocial media marketingMobile marketingMobile application developmentAnalytics & reporting

DIGITAL MARKETING

Nutella Mobile Café 50th Anniversary

For Nutella’s 50th anniversary celebrations, our team designed an iPad app that was simple, fun and engaging. Users were invited to be part of the Nutella journey by sharing photos. In all, there were over 9,000 stories received across the three markets.

Davidoff Duty Free iPad App

Designed to be as elegant as the brand, our team created an iPad app for the Davidoff Duty Free promotion. It consisted of a Welcome Page, Travel Advice Page, Registration Form and Personalised Email based on the info shared by the client.

Vaseline InMall iPad App

With the insight that moms play dual roles, we designed an iPad gaming app for Vaseline in the UAE and Kuwait, using two different words to create a new word that had a unique meaning. It also featured a game for kids that got the little ones equally excited.

Tic Tac Design Your Pack Facebook Page

Consumers love Tic Tac, and consumers love personalising anything. So the Tic Tac Design Your Pack Facebook Page turned out to be an instant hit with a legion of social media savvy consumers, who were able to personalise their own Tic Tac labels.

RETAIL PROMOTION STAFFINGFrom make-up artists, hair stylists and wardrobe designers to models, photographers and videographers, we source and manage the best available talent. So, no matter what the event, you can rest assured we have the right people to represent your brand.

MYSTERY SHOPPINGTo enable consistent brand recall, marketers need to know how consumers are actually experiencing their brand and how their store promoters are adding value to their shopping experience. Our mystery shopping solutions have helped our clients understand their customers and respond to their needs strategically.

MEDIA BOOKING Whether it’s a simple retail stand or a large brand launch, commissioning the right media can be a pressing challenge. But not if you leave it all to us. We handle the planning and booking of space for your activations, as well as securing all the required permits.

STRATEGIC INSIGHTS In today’s rapidly-evolving marketplace, it’s no longer merely about providing services. Rather, it’s about going the extra mile and aligning with our clients’ business purpose. So we identify, propose and implement solutions aided by a series of strategic insights.

• Distribution Assessment • Cost-benefit analysis• Cost of opportunity loss• Sales strategy review • Strategic outlet identification• Optimal distribution• Merchandising models • Resource Re-alignment

Product Performance Assessment Whether you are planning to launch a product or review Whether you’re planning to launch or re-launch a product/service, we deliver a comprehensive feasibility study featuring in-depth and insightful analysis into the potential of the category, product or service, by means of a 360-degree assessment.

• Retailer/Customer Assessment• What do customers think of your product/service• How are customers benchmarked versus your competition• What does it take for the customer to be the ambassador of your products• How to maintain loyalty and promote your product/service• Which customers are best for volume driven versus image driven

• Consumer Mood Gauging Creating consumer engagement platforms that:• Induce (re)trial• Drive volume• Enhance image• Raise awareness

THANKYOU

pulsarMe.com

Germany Lebanon Egypt Saudi Arabia UAE Kuwait Qatar Bahrain Oman Jordan