Pull Factors As a Way of Determining Retail Strength
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Transcript of Pull Factors As a Way of Determining Retail Strength
PULL FACTORS AS A WAY OF DETERMINING LOCAL RETAIL STRENGTH
Andrew T. Carswell & Douglas C. Bachtel
University of Georgia
December 15, 2009
Urban Initiative Counties
Similar to UI Counties
PULL FACTOR
Measures a county’s retail buying power that incorporates the effects of income and population on a county’s retail sales activity.
PULL FACTOR =
Sales Activity Index / Wealth Factor
• PF>1 could indicate that a county is selling to a greater market than just the local population.
• PF<1 may indicate that the county is losing shoppers to surrounding counties.
SALES ACTIVITY INDEX• Measures the county’s
share of total GA sales in a particular retail sector relative to the share of the state’s population.
• County % of Total GA Sales in Retail Sector/ County % of GA’s Pop’n.
WEALTH FACTOR
• Measures wealth in a county relative to the state as a whole.
• County Median Wealth/GA Median Wealth
OVERALL PULL FACTORS/RANK• Rockdale (1.40; 21)• Douglas (1.31; 29)• Fulton (1.13; 47)• Gwinnett (1.06; 57)• Cobb (1.01; 62)• Clayton (0.93; 70)• Cherokee (0.75; 87)• Dekalb (0.71; 93)• Henry (0.66; 102)• Fayette (0.64; 107)• Forsyth (0.55; 118)
PF – FOOD AND BEVERAGE STORES
Rockdale County
(1.43; 25)
PF – FOOD SERVICE AND DRINKING PLACES
Fulton
(2.10; 3)
PF – GENERAL MERCHANDISE
Douglas
(2.00; 15)
PF – CLOTHING AND CLOTHING ACCESSORIES
Fulton
(2.17; 8)
PF – FURNITURE/HOME FURNISHINGS
Gwinnett
(1.64; 12)
PF – MOTOR VEHICLES AND PARTS DEALERS
Rockdale County
(1.90; 8)
PF – GAS SERVICE CENTERS
Clayton
(1.11; 77)
PF – BLDG. MATERIALS/GARDEN SUPPLIES
Rockdale County
(2.30; 8)
PF – HEALTH/PERSONAL CARE STORES
Rockdale County
(1.40; 60)
WE THANK YOU FOR THE TIME WE THANK YOU FOR THE TIME TO SPEAK WITH YOU!TO SPEAK WITH YOU!
[email protected] (706) 542-4867
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