pulkit punjani ,ppt

7/28/2019 pulkit punjani ,ppt

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TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA VI Sempulkit punjani

Title: HR Practices & Employee Performance

NAME:PULKIT PUNJANI

PROGRAM: BBA-VI Sem (II Shift)

ENROLL. NO: 0772131708


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CONCEPT

BRAND AWARENESS

Brand awareness is a marketing concept that measuresconsumers' knowledge of a brand's existence.At the

aggregate (brand) level,it refers to the proportion of

consumers who know of the brand.

A brand equity is the positive effect of the brand on the

difference between the prices that the consumer accepts topay when the brand known compared to the value of the

benefit received.
http://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Brand_equityhttp://en.wikipedia.org/wiki/Brand_equityhttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Marketing


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Objectives of Study

To understand the problems of mobile customers.

To understand the concept of Brand Awareness of Airtel

Cellular. To find the awareness strategies of the Airtel brand.

To know the customer preferences.


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Research Methodology

Research Type: Exploratory and descriptive research.

Sampling Design: convenience sampling. Sample Size: 100

Sample Location: North delhi.

Research Instrument: questionnaire , websites, personal

interviews , magazines.

Analytical Tool: Bar graphs and %.


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Data Analysis

90

10

0

10

20

30

40

50

60

70

80

90

Male Female

showing number of respondents using the kind of service

Kind of Service Number of Respondents

Prepaid 70

Postpaid 30


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showing factors to be considered while purchasing.

5

25

30

10

30

0

5

10

15

20

25

30

Brand Image Services Call charges Availabil ity All the above

Factors Considered Number of Respondents

Brand Image 05

Services 25

Call charges 30

Availability 10

All the above 30


7/13TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA VI Sempulkit punjani


Showing the service satisfaction for the customers.

11

20

44

25

0

5

10

15

20

25

30

35

40

45

Excellent Good Satisfied Not Satisfied

Rate of Satisfaction Number of Respondents

Excellent 11

Good 20

Satisfied 44

Not Satisfied 25




Showing the awareness about airtel services.

60

40

0

10

20

30

40

50

60

Yes No

Awareness

about Airtel

Number of Respondents

Yes 60

No 40




Showing number of respondents who has used Airtel

connection before.

28

72

0

10

20

30

40

50

60

70

80

Yes No

Usage of Airtel Number of Respondents

Yes 28

No 72


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Showing the interested user of airtel in future.

64

36

0

10

20

30

40

50

60

70

Yes No

Usage of

Product

Number of Respondents

Yes 64

No 36


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Research Findings

Many of the respondents who are using cell phones of various service

providers other than Airtel arc aware of Airtel Brand; it's features and the

various other services of Airtel.

Some of the respondents who are dissatisfied with their current cell service

provider wanted to shift to Airtel if they provide low call charges and better

customer care.

Some of the Hutch Post-Paid customers have complained about the wrong

billing which is less in Airtel when compared to the other service providers.

Airtel brand has attained a good awareness mainly due to its advertisements,

which clearly explains about the offers they are providing.

In many rural areas also Airtel has its network coverage and due to this aspect

it gained lot of importance as well.


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Recommendations

Increase advertisement campaigns.

Increase Electronic media usage for the awarenessprograms.

Establishment of Hoardings in rural areas also.

Bringing awareness through issue of pamphlets in the

newspapers.


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Bibliography

www.wikipedia.com

http://www.Airtel.co.in www.google.com
http://www.airtel.co.in/http://www.airtel.co.in/

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