Branding For Photographers:Finding Your Voice

Just A Few Facts:

• According to the Bureau of Labor and Statistics there were 152,000 people in the United States who called photography their full-time job in 2008

Just A Few Facts:

• According to the Bureau of Labor and Statistics there were 152,000 people in the United States who called photography their full-time job in 2008• That number has grown exponentially• It does not include part-time photographers who rely on other main sources of income

know your competition

differentiate yourselffrom your competition

Ways to set yourself apart

• Style• Service• Product• Pricing

Ways to set yourself apart

• Style• Service• Product• Pricing

• Branding

good design=

higher perceived value

Branding for Photographers

Photography is an emotional commodity,a well-designed brand should evokea feeling, tell a story. When a great photographer has a strong brand image the result is a product that

practically sells itself.

what about me????

design therapy 101:ask the right questions

fresh, emotional, romantic, personal, edgy, alternative, funky, sophisticated, luxurious, vivid, yummy, creative, arty, modern, clean, real, sweet, salty, sexy, friendly, fancy, meticulous, reasonable, impressive, classic, traditional, stark

brand essence

brand essence

brand positioning

brand essence

brand positioning

target customers

brand = experience

Justine’s keywords(things I love):

tufted buttons • russian veilingletterpress • wine

british people • my mini cooperpuffy sleeves • ruffles

mid-century modern • white furniturelofts • platinum

giant sunglasses • umbrellashats • white balloons

martinis

Mario Masitti’s brand positioning

He specializes in senior portraits for graduating high school students and was looking to expand his kids division.

Keywords: unique, fresh, creative, energetic

Result: Playing on his strong alliterative name, we created a double MM flower mark logo as a starting point to create two distinct identities for his two businesses. The identities

work together and draw from the strong Mario Masittiumbrella brand.

Amy Lynden’s brand positioning

Specializes in seniors and families.Wanted a brand image that spoke

to her seniors a bit more.

Keywords: hip, colorful, real/true, fashion, urban

Result: A brand (including a separatesublogo to be used for watermarks and tags)

that felt urban and unique - “like an expensive pair of jeans that everyone has to have”

Emily Deisroth’s brand positioning

Emily wanted a look that was going to help her sellher newly revamped portrait business.

Keywords: artistic, soulful, real, emotional

Result: A brand that feels soulful, artistic, and most impor-tant...expensive.

Hillary Mayberry’s brand positioning

Has a wedding and a kids division, wanted tocreate a stronger brand image and separate out her

different divisions as well as create anumbrella brand.

Keywords: sophisticated, playful, emotional

Result: A stronger brand image with a moresophisticated weddings image and packaging and

a more playful and friendly kids image. Bothsupporting her overall brand.

Thank You!!!