Publishing Skills CouncilResearch update 06/12/10

Number of companies

Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010

Regional distribution of Publishing employers

London, 3180, 27%

East, 1240, 11%

West Midlands, 670, 6%

South East, 2220, 19%

South West, 1090, 9%

Wales, 320, 3%

Scotland, 580, 5%

Northern Ireland, 155, 1%

North East, 180, 2%

Yorkshire & Humber, 555, 5%

North West, 810, 7%

East Midlands, 580, 5%

Number of employees in Publishing

Number of People Working in Publishing

News agencies, 8,100, 5%

Other publishing, 36,800, 21%

Other information service activities n.e.c, 8,900, 5% Book publishing,

31,400, 18%

Directories and mailing lists, 2,600,

1%

Newspaper publishing, 46,900,

26%Journals and

periodicals, 43,600, 24%

Book publishing

Directories and mailing lists

Newspaper publishing

Journals and periodicals

Other publishing

News agencies

Other information serviceactivities n.e.c

Source: Labour Force Survey (April 2009 to March 2010)

Number of employees in Publishing

Employment across Publishing sectors

0

10000

20000

30000

40000

50000

60000

70000

2010

2007

Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010

Employment by region and nation

Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010

Publishing Employment across the UK

London, 63900, 36%

South East, 22700, 13%

South West, 17900, 10%

West Midlands, 8100, 5%

East Midlands, 7600, 4%

Yorks & Humber, 7800, 4%

The East, 19100, 11%

Northern Ireland, 1200, 1%

Wales, 3300, 2%

Scotland, 11500, 6%

North East, 4200, 2%

North West, 11000, 6%

Wales

Scotland

Northern Ireland

London

South East

South West

West Midlands

East Midlands

Yorks & Humber

The East

North West

North East

Occupational groups

Occupational Group 2007 2010 Var +/-

Managers and senior officials 23% 28%

Professional occupations 4% 4%

Associate professional and technical 41% 40%

Administrative and secretarial 12% 11%

Skilled trades occupations 5% 3%

Personal services occupations 0% 0%

Sales and customer service occupations 7% 5%

Process plant and machine operatives 2% 2%

Elementary occupations 6% 6%

Total publishing 100% 100%

Percentage freelance

Percentage Freelance by Sector

05

101520253035404550

All Pub

lishi

ng

Books

Newsp

aper

s

Jour

nals &

Perio

dicals

Oth

er P

ublis

hing

News

Agenc

ies

Direct

ories

& M

ailin

g Li

sts

Oth

er In

fo S

ervice

s

2007

2010

Age of the workforce

Workforce Age

4%

19%

31%

21%

26%

3%

17%

26% 26%28%

0%

5%

10%

15%

20%

25%

30%

35%

16-19 20-29 30-39 40-49 50+

2007

2010

Diversity & equality

Diversity & Equality of Publishing Workforce

0

5

10

15

20

25

30

35

40

45

50

% Female % BAME % Disability

2007

2010

Qualification Level of the Workforce

Percentage of those with a degree or equivalent

45%

62%

0

32%

50%

41%

50%

0

51%

75%

43%35%

65%

34%

49% 47%

0%10%20%30%40%50%60%70%80%

All Pub

lishi

ng

Books

Direct

ories

& M

ailin

g Li

sts

Newsp

aper

s

Jour

nals &

Perio

dicals

Oth

er P

ublis

hing

News

Agenc

y

Oth

er In

fo S

ervice

s

2007

2010

Level of current vacancies

• 2007: 20% employers had vacancies• 2007: 6% of these with hard to fill vacancies• 2010: 13% employers had vacancies• 2010: 36% of these with hard to fill vacancies

Proportion of employers that fund or arrange learning & development

Publishing 45%

Other publishing 50%

Books 41%

Journals & periodicals 41%

Newspapers 40%

Radio 66%

Television 63%

Other content creation 61%

Film 58%

Games design 55%

Facilities 54%

Archives & libraries 52%

Interactive content 49%

Publishing 45%

Animation 44%

Photo-Imaging 30%

Preferred learning & development delivery

External course or seminar 70%

Mentoring or coaching by another staff member 57%

Ad hoc support on-the-job by another staff member 54%

Books and other printed material 44%

In-house learning and development sessions conducted by another staff member 39%

Internet based online learning and development 30%

In-house learning and development sessions using an external contractor 27%

Work placement or work experience posts 23%

Graduate internships 12%

Apprenticeships 5%

General skills shortages (new entrants)

• Distribution, sales and marketing• Art and design• Technical development

Skills shortages direct from HE

• Sales and marketing (31%)• Creative talent (21%)• Skills using software packages

(17%)• Multi-skilling (16%)

• Technical skills – in particular, ability to meet industry standards requirements

• Strategic skills for maximising opportunities for e-publishing

• Developing and implementing innovative, creative marketing using new technology

• Multi-media journalism skills• Understanding the impact of

change on intellectual property rights

Current skills gaps

Sales and marketing 64%

Technical skills (inc. computer programming, usage and web/internet design/development)

50%

Software packages (inc. Photoshop, Avid, Final Cut Pro etc)

46%

Business skills (inc. specific mention of entrepreneurial skills 17%)

38%

Leadership and management 36%

Future skills needs

Potential Future Skills Gaps

0%5%

10%15%20%25%30%35%40%

Broad skills areas

% e

mp

loye

rs w

ho

id

enti

fied

th

em

Summary• Increased number of companies• Still predominantly in London, SE, East but sizeable workforce across UK compared

to CM• Small no. of large employers with large workforces & large no. of SMEs• Shrinking workforce -15%• Number of managers & senior officials increasing; skilled trades & sales/customer

services decreasing• Freelance workforce hit, particularly in News Agencies• Ageing workforce: increase in 40-49 & 50+ age groups• Decrease in diversity & gender equality of workforce• Increasing level of degree or equivalent education• Fewer vacancies but increasingly level of harder to fill vacancies• Less than half of employers fund or arrange learning & development• Employers prefer to use external training/seminars or internal support for learning &

development• Sales, marketing & technical skills shortages continue• Increasing & anticipated future demand for technical, software, multi-media, creativity,

strategy & entrepreneurial skills in the existing workforce