Andrew Lewis, Digital Content Delivery Manager

Publishing data by defaultHow to respond to a multi-channel,multi-device digital world

Culture by numbersLeeds Data Mill, 25 February 2014

Victoria and Albert Museum

www.vam.ac.uk/digital

Data Rocks

Mutation

Mobile Device Diversity - the growing variety of devices, computing styles, user contexts and interaction paradigms will make "everything everywhere" strategies unachievable.

Gartner. The Top 10 Strategic Technology Trends for 2014.(October 2013)

Web access is mutating

Improved JavaScript performance – Growth of HTML5 and the browser as a mainstream enterprise application development environment.

The Internet of Everything - expanding beyond PCs and mobile devices into enterprise assets such as field equipment, and consumer items such as cars and televisions.

The Era of Personal Cloud - The personal cloud era will mark a power shift away from devices toward services. 

Let’s talk about computers

Google. The New Multi-Screen World. Understanding cross-platform consumer behaviour (published August 2012)

Google. The New Multi-Screen World. Understanding cross-platform consumer behaviour (published August 2012)

Visit-planning content mapped to consumer device use1. Visit Us2. What’s On3. Exhibitions4. All Visits August 2011 – August 2013

Desktop Mobile Tablet

Mutation requires flexibility…

V&A collections API - launched 2008

V&A events API - launched 2011

• Familiar gesture-based controls - Pinch and zoom, drag-and-drop, etc

• Feels like an app, but it’s an html5 web page

• SVG images zoom with no loss of quality, responsive on large screens

A pleasurable way to discover what’s in, and what’s on at, the V&A

www.vam.ac.uk/map

* OFCOM. Communications Market Report 2013. (published August 2013)

• Bedrooms, and main TV rooms, are popular locations to use a tablet*

• Main tablet uses - ‘Entertainment’ and (50%) ‘easy access to the internet’ (45%)*

• One in ten households has more than one tablet*

Tablets = enjoyable way to leisurely browse the web

Optimised for discovery on a tablet because…

• More than a third of V&A visitors own a tablet device (above national average)+

+ V&A Mobile usage visitor survey, 2012. Commissioned by V&A Digital Media and Learning departments and conducted by Fusion/Frankly Green and Webb

• Tablet ownership by UK adults doubled 2012 to 2013 to 24%*

Also works on phones (for at least 95% of V&A mobile web users)

V&A mobile web access

• iOS 75%• Android 21%• BlackBerry 1%• Windows Phone 1%• Also-rans… 2%

iOS Android

Objects

V&A Digital Map – optimised for enjoyable discovery on a tablet

Collection data fed via web API

www.vam.ac.uk/map

Events

Event data fed via web API

V&A Digital Map – optimised for enjoyable discovery on a tablet

www.vam.ac.uk/map

Digital elements of a museum visit… screen use is contextual

Discovery Journey Being hereAwareness

Activity: social digitalLocation: anywhere

Screen: mobile

Activity: leisurely discoveryLocation: homeScreen: tablet

Activity: wayfindingLocation: on the move

Screen: mobile

Activity: leisurely discoveryLocation: Museum

Screen – provided + user’s

Twitter, Facebook, etc Digital map, What’s On Mobile optimised Visit Us page The awesome V&A

Search the Collections (STC)

Mobile STC

Website auto-display module

Furniture gallery digital label

Digital map

One chair. One authoritative digital asset.

At least five uses

Andrew Lewis, Digital Content Delivery Manager

Free stuff /connections

Victoria and Albert Museum

V&A Digital Media blog: www.vam.ac.uk/digitalI tweet about stuff at: twitter.com/rosemarybeetleThese and other slides at: slideshare.net/AndrewLVandA

www.vam.ac.uk/api/