Publishing and distribution

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The publishing house that I have chosen design a magazine for is Bauer Media. Bauer Media company is a well established institution that is well knowing, having around eighty or more media brands varying from magazines to radio stations such as Heat, GRAZIA, Closer, FHM, Magic 105.4, Kiss 100, 4Music and many more. Such company could help in publishing my magazine and with its brand it can help build my magazine’s fan base. Music magazine publications of the company include Q and Kerrang. Although they publish many magazines, they don’t particularly have a music magazine that is aimed towards my target audience and therefore I feel my R&B/pop music magazine for teenage girls will fit well within their product portfolio. My magazine will be published on a monthly basis as individuals from my target audience suggested that they buy their magazines on a monthly basis. Publishing on a monthly basis will also allow more time to go into production of my magazine to make it as detailed and suitable for my target audience.

Transcript of Publishing and distribution

Page 1: Publishing and distribution

The publishing house that I have chosen design a magazine for is Bauer Media. Bauer Media company is a well established institution that is well knowing,having around eighty or more media brands varying from magazines to radio stations such as Heat, GRAZIA, Closer, FHM, Magic 105.4, Kiss 100, 4Music and many more. Such company could help in publishing my magazine and with its brand it can help build my magazine’s fan base.

Music magazine publications of the company include Q and Kerrang. Although they publish many magazines, they don’t particularly have a music magazine that is aimed towards my target audience and therefore I feel my R&B/pop music magazine for teenage girls will fit well within their product portfolio.

My magazine will be published on a monthly basis as individuals from my target audience suggested that they buy their magazines on a monthly basis.Publishing on a monthly basis will also allow more time to go into production of my magazine to make it as detailed and suitable for my target audience.

Page 2: Publishing and distribution

COMAG is the ‘UK’s most dynamic marketing and distribution company’ They represent a variety of publications within their portfolio including high profile market leading titles to niche magazine and specialist publications.

The company will enable my magazine to reach my target audience who will buy my magazine in places such as supermarkets and local corner shops as these were the types of places where they would go to buy their magazine.

Tesco, Asda, Sainsbury, Morrisons, Co-Op are examples of places where my magazine will be available to purchase.

My magazine will also be available for online subscription where the magazines will be delivered to the readers’ house on a monthly basis. Offers for subscriptions will be included on my magazine contents page where readers will be able to subscribe.

Chosen distribution company: COMAG

Page 3: Publishing and distribution

My magazine will be priced at £2.99 each issue as it will be published on a monthly basis and I have had to take into consideration the budget my target audience will have as students who won’t be earning much money. The pricing still will allow me to make a profit as the cost to produce each magazine would be £1.99, leaving a profit of £1 per issue.1 year online subscriptions = £30Readers would be making a saving of £5.99 if they were to subscribe to a 1 year online subscription.