publishflow overview

Real Time Audience Analy/cs for Media Publishers

publishflow™– Real 'me audience analy'cs

What is publishflow™

publishflow™ is a web service that provides real 'me audience metrics and content performance data to online media publishers.


Who uses publishflow™

publishflow™ is used by news agencies, newspapers, broadcasters, magazines, content aggregators, content portals and blog networks.


Why use publishflow™

publishflow™ allows senior media execu'ves, managing editors, web editors, web producers, reporters and bloggers to quan'fy the audience success and

ROI for each unique piece of content they publish online.


How is publishflow™ unique

publishflow™ is the first audience analy'cs service to combine real 'me audience metrics and content ROI data for online media publishers.

It is now possible for online media publishers to make business and editorial decisions using a combina'on of real 'me audience feedback and ROI metrics.


Is publishflow™ easy to try

publishflow™ is ac'vated in under three minutes on any online media website.

A publishflow™ tag is inserted in the HTML code of a website and the service begins tracking real 'me audience interac'on with each unique piece of

content.

Personalized web dashboards, email reports and mobile alerts are used to view real 'me audience data, charts and trending informa'on.


Some publishflow™ dashboards

Let’s take a look at some examples of publishflow™ real 'me audience analy'cs dashboards in ac'on.


Real Time Audience Ac'vity Dashboard

Real Time Revenue Tracking for all audience visits

Quick Glance Performance Metrics

What the audience is viewing right now

Real /me audience ac/vity


Real /me readership ac/vity

Real Time Readership Ac'vity Dashboard

Real Time Revenue Tracking for most popular ar'cles


Real 'me view of most popular ar'cles


Author ac/vity

Author Ac'vity Dashboard – Track Author Output

Track the most popular authors over 'me


Breakdown of the audience views generated by each author


Author performance

Real 'me views, engagement and % of visits for each author

Iden'fy the most successful pieces of content created by each author

Uncover content choices that are not performing well by visits or engagement with your audience

Real 'me ranking and insight into the most popular authors as determined by your audience


Real /me ar/cle ac/vity

Iden'fy audience down trends for each ar'cle

Iden'fy audience breakout trends for each ar'cle

Quick glance performance summary for each ar'cle

Each ar'cle is treated like a stock. Quick glance the performance of each ar'cle over various 'me frames


Real /me surging stories Real 'me detec'on of surging stories directs web editors to growing audience interest

Quick glance indicator of the size of visitor growth around par'cular surging stories

Quick glance indicator of the consecu've hours of visitor growth around par'cular surging stories

In under a minute, you can determine which categories and exact stories are surging in audience interest


Real /me fading stories

Quick glance indicator of the size of declining visitor interest around par'cular fading stories

Quick glance indicator of the consecu've hours of declining visitor interest around par'cular fading stories

Real 'me detec'on of fading stories directs web editors to fading audience interest

In under a minute, you can determine which categories and exact stories are fading in audience interest


Category ac/vity

Category Ac'vity Dashboard – Track Category Success

Track the most popular categories over 'me

Breakdown of the audience views generated by each category



Category performance

Real 'me views, engagement and % of visits for each category

Iden'fy the most successful pieces of content in each category

Uncover content choices in each category that are not performing well by visits or engagement with your audience

Real 'me ranking and insight into the most popular categories as determined by your audience


publishflow™ has much more

This has been a sample of a few select publishflow™ real 'me audience analy'cs dashboards used by online media publishers.

In addi'on to what you have seen thus far, publishflow™ delivers much more audience and ROI insight by content type, referrer, con'nent, country,

plaVorm and device type.

Once the publishflow™ tag is inserted, the underlying real 'me audience and ROI data can be displayed, queried or delivered in any way imaginable.

Kontexto – UKTI

If you would like to meet up to discuss our real 'me audience analy'cs services for media publishers please contact our CEO Tom St.John directly.

Web: www.publishflow.com Phone: 1.866.390.5446 ext. 707 Email: [email protected] Twider: twider.com/kontexto Linkedin: uk.linkedin.com/in/tommyjo Blog: kontexto.com/blog

More informa/on

publishflow overview

Technology

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