HSPA urges its members to use HSPA-supplied ads and commentary to partici-pate in a national campaign aimed at build aware-ness of the importance of the First Amend-ment to guarantee key American freedoms.

The 1 for All cam-paign, which launches July 1, is a nonparti-san program designed to build understand-ing and support for First Amendment freedoms.

The campaign provides teaching materials to schools, supports educational events on America’s campus-es, and reminds the public that the First Amendment serves everyone, regard-less of faith, race, gender or political leanings. It truly is one amendment for all.

HSPA also encourages papers with Sunday editions to make July 4 a heavy em-phasis day for the program.

“The 1 for All campaign is not just about the freedom of the press provision of the First Amendment,” said David Stamps, HSPA execu-tive director, “As important as that is to newspapers. We urge all members to support this national awareness-building campaign.”

In addition to asking members to support the campaign by publishing ads supplied by the national

coordinators, HSPA has commis-sioned local ads featuring well-known Hoosiers who appeared in the association’s Newspapers Still Deliver ad series.

“We see 1 for All as a nat-ural adjunct to the Newspa-pers Still Deliver campaign,” said Stamps.

HSPA will also supply an editorial and column about the importance of the First Amendment that member newspapers can use in sup-port of the 1 for All project.

“Naturally, member papers can augment the core campaign with their own editorials, activities and com-

mentary,” said Stamps. “This is a very organic campaign that doesn’t have to be cookie cutter in nature. We chal-lenge our members to be creative. It can be a lot of fun for your community to take part.”

And why should you? As Ken Paulson, creator of the 1 for All concept and former USA TO-DAY editor, noted in a column about the campaign:

“… most Ameri-cans have no idea what the First Amendment says. Surveys indi-

cate that only one American in 25 can name

the freedoms of the First Amendment and that a ma-jority – when pressed – can typically come up with only one – freedom of speech. It’s Constitutional illiteracy of the highest order.

The truth is that we don’t do a very good job of stand-ing up for the First Amend-ment. Its freedoms are truly the cornerstone of democ-racy and make America the special nation it is.

It’s time we said that. Publicly. Passionately. Over and over again.”

Read Paulson’s entire column at right

Jessica Taylor, correspondent, The Daily Times

FREEto dance to report

Thanks to the First Amendment, you can be whoever and whatever you want to be.

Celebrate your freedoms by sharing your videos, photos, stories and songs.

Show us how free you can be. 1forAll.us

PublisherThe Indiana

Volume 75, Issue 13 • June 24, 2010 Published alternate Thursdays

HSPA joins national 1st Amendment campaign

By Ken Paulson

Every July 4th, we cel-ebrate the Founding Fathers who gave America the gift of liberty.

Except that they didn’t.Actually, the operative

word is “fathers.” These gentlemen did a fine job of building a nation founded on freedom – unless you happened to be a woman, a slave or poor.

For all the poetic flourish of the Declaration of Inde-pendence, the most powerful passage in America’s history can be found in the First Amendment to the Constitu-tion. The five freedoms guar-anteed there gave Americans the right to speak out against injustice, to report about inequality, to protest and pe-tition, and to draw strength from freedom of faith.

In the centuries that followed this nation’s found-ing, the First Amendment was used to free the slaves, extend the vote to women and ensure equal protection under the laws.

Yet despite its pivotal role in making America what it is today, there are

Editor calls for support

no fireworks celebrating the First Amendment. The an-niversary of its ratification on December 15 goes largely unnoticed.

More tellingly, most Americans have no idea what the First Amendment says. Surveys indicate that only one American in 25 can name the freedoms of the First Amendment and that a majority – when pressed – can typically come up with only one – freedom of speech. It’s Constitutional illiteracy of the highest order.

The truth is that we don’t do a very good job of stand-ing up for the First Amend-ment. Its freedoms are truly the cornerstone of democ-racy and make America the special nation it is.

It’s time we said that. Publicly. Passionately. Over and over again.

That’s the core concept behind 1 For All, a nation-wide campaign to remind the public that there’s one amend-ment that we all use daily. And it’s the one that truly guarantees freedom for all.

1 For All is the collab-orative effort of educators, artists, journalists, lawyers, librarians and many more who believe that the Ameri-can public would benefit

Midwest Advertising Placements, HSPA’s adver-tising service, is working to create an online network of Indiana newspaper websites, but can’t do it without mem-ber cooperation.

If your newspaper has a website and you haven’t re-sponded to the MAP survey e-mailed to HSPA members, please do so. The surveys will provide MAP with back-ground information essential to the network’s design.

The online network aims to make newspapers more competitive in seeking politi-cal advertising ahead of the November election season, according to MAP Ad Direc-tor Pamela Lego.

HSPA is working with a group of interested pub-lishers and ad executives to work out marketing and technical details for forming the network.

MAP needs to estimate the size of the network and its inventory-selling poten-tial before it can finalize the network and determine pric-ing, Lego said.

Responding to the ques-tionnaire does not commit a newspaper to participating, said David Stamps, HSPA executive director.

Once MAP collects data and determines what the network will look like, it will re-contact newspapers to sign them up to participate.

While maintaining sales pressure for print advertis-ing, Lego said HSPA wanted to position itself to compete against broadcast for late-breaking, static and video-based advertising.

Please direct questions to Lego (plego@hspa.com, 812-350-7711) or Stamps (dstamps@hspa.com, 317-624-4430).

Some 43 golfers participated in the 47th Annual HSPA Founda-tion Golf Outing on a perfect June day at Southern Dunes Golf Course in Indianapolis. The foursome of Scott Davis, Randy List, John Platt and Jim Wolfram won low gross in the June 11 scramble with a 59. (For a Soundslides presentation, visit www.hspafoundation.org.) HSPA photos by Carly Everson.

Beautiful day for HSPAMAP needs member info

If you have not returned your Online Ad Network Survey, please do so today.

To find the brief questionnaire, visit www.hspa.com and

click on Member Surveys.

THANKS!

See Editor, Page 4

Page 2 June 24, 2010

Advertising Director – The Tribune (Seymour) seeks adver-tising director. Position reports to Publisher. Responsible for cre-ative services, retail display, clas-sified display, classified transient, majors, interactive and market-

Employee soughting/events. Will lead team of nine associates. Must possess strong organizational, communication and computer skills. College degree in advertising or market-ing preferred but not required. Three years sales management experience, previous media sales experience required. Competitive compensation, outstanding ben-

2010-2011 Calendar

Sept. 17 INAEA Advertising Contest Indiana Convention Center

Dec. 3 Newsroom Seminar Indiana Convention Center

Jan. 29 APME/HSPA Foundation Job Fair IUPUI

HSPA Board of Directors

HSPA OfficersPresident: Don Hurd, Kankakee Valley Publishing

Vice President: Tim Timmons, The Paper of Montgomery County ( Crawfordsville), The Times (Noblesville)

Secretary: Greg Morris, IBJ CorporationTreasurer: Jim Kroemer, Goshen News

HSPA Board Members

Randy List, Rust CommunicationsJack D. Pate, Evansville Courier & Press

Robyn McCloskey, Pharos-Tribune (Logansport), Kokomo TribuneTina West, The Courier-Times (New Castle)

Dailies

NondailiesRobert Allman, All Printing & Publishing Inc.

John Haley, Pulaski County Journal (Winamac)Jon O’Bannon, The Corydon Democrat

Kathy Tretter, Dubois-Spencer Co. Publishing Co. Inc.

HSPA Foundation Board of Directors

HSPA Foundation OfficersPresident: Mayer Maloney, Hoosier Times Inc.

Vice President: Henry Bird, The Herald Bulletin (Anderson)Secretary: John Rumbach, The Herald (Jasper)Treasurer: Jeff Rogers, Home News Enterprises

HSPA Foundation Board of DirectorsLinda Chandler, Ripley PublishingCurt Jacobs, The Madison Courier

Barbara King, North Vernon Plain Dealer & SunPat Lanman, Vevay Newspapers Inc.

Kevin Lashbrook, Landmark Community Newspapers

HSPA StaffDavid Stamps, Executive Director

dstamps@hspa.com • (317) 624-4430

Karen T. Braeckel, Foundation Directorkbraeckel@hspa.com • (317) 624-4426

Stephen Key, General Counselskey@hspa.com • (317) 624-4427

Yvonne Yeadon, Office Manageryyeadon@hspa.com • (317) 624-4433

Pamela Wells-Lego, MAP Directorplego@hspa.com • (812) 350-7711

Shawn Goldsby, ICAN & ICAN Plus Coordinatorsgoldsby@hspa.com • (317) 803-4772

Carly Everson, Indiana Publisher Staffdesigner@hspa.com • (317) (317) 803-4772

The Indiana Publisher is published bi-weekly by the Hoosier State Press Association Inc.

41 E. Washington St., Ste. 301, Indianapolis, IN, 46204, (317) 803-4772. ISSN 0019-6711 USPS 058-730.

Periodicals-class postage paid at Indianapolis, IN, and at addi-tional mailing office. Postmaster: Send address changes to:

41 E. Washington St., Ste. 301, Indianapolis, IN, 46204, (317) 803-4772, FAX (317) 624-4428.

Website: www.hspa.comSubscriptions $25 per year. Ad rates furnished upon request.

In remembrance of

Jack Overmyer

Eugene A. “Mac” McCord

George Haynes

The Hoosier State Press Association has made contributions to the HSPA Foundation Memorial Fund

One of the best-read and most valued components of a community newspaper is recipes. Now newspaper publishers can feed their readers’ appetites with free, weekly food columns from Just A Pinch Media.

Each week, Just A Pinch Media serves up two syndi-cated columns and photos: Just A Pinch and Janet’s Notebook.

Just A Pinch features recipes, photos and profiles of hometown cooks from across America.

Janet’s Notebook focuses on behind-the-scene stories of life in the kitchen with Janet Tharpe of Franklin,

Tenn. Tharpe is hostess for Just A Pinch Recipe Club a new online recipe commu-nity at www.justapinch.com.

“We believe in the im-portance of community journalism and the need to deliver hometown con-tent that complements a newspaper’s editorial tone, especially in this time of tightening budgets,” said L. Daniel Hammond, CEO and founder of American Home-town Publishing and Just A Pinch Media.

Publishers can sign up for distribution of the free weekly columns at www.justapinchmedia.com, where they’ll also find letters to

readers, house ads and other promotional materials.

Current and archived columns are available in color or black-and- white in two-column and three-col-umn PDF formats. Publish-ers may use the material as they please for free through the unique licensing agree-ment, where they simply acknowledge the ownership and origin of the articles.

Members of the online community can view and rate thousands of recipes, submit and chat about reci-pes, build meal plans, access grocery lists and access hun-dreds of free coupons from national brands.

Publisher serves up free weekly food columns

(Clockwise from Top) Tracy Warner intro-duces the opening panel of Dorothy Sch-neider, Lesley Stedman Weidenbener and Bob Zaltsberg at the APME/HSPA Founda-tion Road Show for Reporters, held June 17 at The Indianapolis Star’s Pulliam Produc-tion Center. The panel discusses ways to report an unusual off-year election. Tera Klutz, Allen County chief deputy auditor, gives tips on reading budgets. AP’s Patrick McDowell reviews changes in the 2010 Stylebook. (Center) Brian Vargus, IUPUI political science professor, discusses polls. HSPA photos by Carly Everson.

Politics, Polls and Pennies

June 24, 2010 Page 3

Sun-Times Media, pub-lisher of the Sun-Times, the Post-Tribune (Merillville), six suburban daily papers and 50 weekly titles, has made two major capital investments in technology to enhance its products and services.

The company entered into separate contracts with:

• Digital Technology International, to create a new editorial system that will make it much easier to share content across the entire group of print and online publications, and create greater flexibility and capability to update websites and other digital platforms. The new system will roll out by early 2011.

• Atex Managed Ser-vices, to provide advertis-ers with flexibility and a state-of-the-art ad order placement, billing and management system. The Atex platform will modern-ize back-office processes.

“These critical projects will substantially recali-brate every aspect of Sun-Times Media’s daily opera-tions,” said Rick Surkamer, president and chief operat-ing officer for Sun-Times Media.

Both major capital projects were made pos-sible by Sun-Times Media’s local owners and investors, who purchased what is now Sun-Times Media seven months ago.

News in brief

Post-Tribune owner invests in tech

Please send promotions, announcements, staff changes,

and other corporate news to designer@hspa.com.

Butler University has created a new College of Communication (CCOM), its first new college since the Jordan College of Music (now the Jordan College of Fine Arts) was created in 1951.

CCOM, Butler’s sixth college, includes programs currently offered by the Department of Media Arts, the Department of Com-munication Studies and the Eugene S. Pulliam School of Journalism. Longtime Butler Professor of Com-munication Studies Bill

Neher has been appointed Interim Dean of the Col-lege.

The College begins op-erating immediately, with freshmen coming in this fall as CCOM students.

Available program areas include: communication sciences and disorders; journalism; organizational communication and lead-ership; critical cultural studies; strategic commu-nication (including public relations and advertising); and media production/re-cording industry studies.

Butler adds communications school

Indiana Attorney Gener-al Greg Zoeller announced last week that the state’s unclaimed property list in-cludes nearly $100 million for central Indiana resi-dents. The announcement coincided with his office’s placement of unclaimed property lists in central Indiana newspapers.

Indiana law requires the yearly publication of unclaimed property in Indi-ana newspapers. This has been done either through tabs or public notice adver-tisements placed in news-papers in every county of the state.

HSPA assists the AG’s office with the coordina-tion of those placements. Attorney General’s market-ing director has noted that hits on the Web site listing the properties will spike significantly when the lists are published in newspa-pers.

Overall, the state has $350 million in unclaimed assets belonging to Hoo-siers.

The lists have already been published in northern and central Indiana. The southern third of the state will see their lists pub-lished later this summer.

Attorney general publishes unclaimed property notices in Ind. newspapers

The Hoosier State Press Association often testifies before the state legislature that the Open Door Law and Access to Public Records Act are for the benefit of Hoosier citizens, not just the media.

Speaker of the House Pat Bauer’s (D-South Bend) search last week for details about the number of jobs cre-ated through economic devel-opment bolstered the poition. The Democrat legislator from South Bend made a records request based on the Access to Public Records Act for information on whether companies are meeting their job commitments to the Indi-ana Secretary of Commerce Mitch Roob.

Rep. Bauer specifically is seeking companies’ compli-

ance with incentive agree-ments they have with the state. He quoted Roob as saying 87 percent of jobs promised by companies receiving state incentives actually materialize, leaving Bauer to question whether the remaining 13 percent are benefiting when they haven’t fulfilled their promise to the state.

“I am aware that your agency has refused to release various records relating to job creation incentives in the past … I would urge the IEDC to exercise its discretion in favor of sharing vital information with Hoosier taxpayers about Indiana’s true level of job creation success.”

Bauer’s request follows media reports showing dif-

ferences in numbers touted as promised jobs and the number of actual jobs that have materialized.

Roob quickly responded publicly that the information Bauer requested would be provided by June 25.

He also noted that compa-nies do not receive state incentives until after they have met their job commit-ments and paid taxes.

“If the state House’s lead-ership needs to invoke the state access laws to obtain information from a state agency, you can imagine how dependent Joe Citizen, with no political leverage, is on the laws if he would make the same request,” said Steve Key, general counsel for HSPA.

House Speaker utilizes access lawsto verify results of job creation efforts

HSPA’s Steve Key and The Indianapolis Star’s Dennis Ryerson are part of a panel featured on a DVD created by the Indiana University Maurer School of Law to help train profes-sional journalists, students and the public on problems of accessibility to public documents and officials.

“Access Denied: Navigat-ing the Legal Challenges to Newsgathering” pres-ents a round-table forum of scholars, journalists and attorneys brought together by Fred Cate, a communi-cations law professor and privacy expert at the Bloom-ington law school.

“Most journalists say the greatest threats they face today are from ac-cess limits,” said Cate, who moderated the panel for the two-part program. “New privacy rights, restrictions on federal and state freedom of information laws, secret judicial dockets and the clo-sure of traditionally public

records are making infor-mation harder to access in both the private and public sectors.”

The panel includes: Key, former journalist and cur-rent general counsel for the Hoosier State Press Asso-ciation; Ryerson, editor and vice president of The India-napolis Star; David Cul-lier, former journalist and assistant professor at the University of Arizona School of Journalism and Freedom of Information Commit-tee chair for the Society of Professional Journalists; Jane Kirtley, director of the Silha Center for the Study of Media Ethics and Law and faculty member at the Uni-versity of Minnesota; and Toni Locy, the Donald W. Reynolds Professor of Legal Reporting at Washington & Lee University and former reporter for the Washington Post, USA TODAY and the Associated Press.

WTIU has already start-ed airing the program, it

produced with support from the IU School of Journalism and Elon University.

DVDs are being sent free of charge to every com-munications and journal-ism school in the U.S., law schools offering media and communications law courses, state media associations, and state open government organizations.

If you are interested in a copy for your newsroom, e-mail iuinfor@indiana.edu or skey@hspa.com.

“Journalists need to be ever vigilant on issues of access to information,” Ryerson said. “An increas-ingly polarized, and at times paranoid political sector, combined with heightened public concerns about per-sonal security contribute to a mindset of closure rather than openness. This project is a reminder for us all to be aware of the issues and to continue the fight for open government at every level, every day.”

‘Access Denied’ DVD helps train journalists The Franklin College Pulliam School of Journal-ism is establishing the Indianapolis News Bureau near the Indiana State-house.

The college is funding the bureau with its $20,000 award from winning the

2010 Ball Brothers Founda-tion Venture Fund competi-tion.

Brian Howey, a political analyst and commentator on Indiana public policy and politics, will supervise the students working at the bureau.

College to create Indy News Bureau

Thanks to our 2010 HSPA Foundation Golf Outing sponsors & virtual golfers

Event sponsorIndiana Michigan Power (Mike Brian)

Reception SponsorBose, McKinney & Evans (Steve Badger)

Championship Awards (Low Gross)Evanston Paper

Antepenultimate Award The Associated Press

Special PrizesDoxpop

Virtual Golfers:Mike Ertel, Ertel & Co.Ron Baumgartner, The Mail-Journal (Milford)

The following questions came from Palladium-Item (Richmond), The News-Jour-nal (North Manchester), The Banner (Knightstown).

There was a

shooting last night and deputy says he won’t release any information

until his investigation is complete. Doesn’t the sheriff’s department have to release the initial incident report im-mediately?

The answer lies between those two positions. The depu-ty’s incident report is

an investigatory record and can be released or kept confi-dential at the discretion of the sheriff’s department, but certain information must be made available in writing within 24 hours of the call for assistance received by the dispatcher.

This is the daily log or record required under the Access to Public Records Act. See IC 5-14-3-5(c). This report must include:

1. Time, substance, and location of the complaint or request for assistance

2. Time and nature of law enforcement agency’s re-sponse (who was dispatched to the scene)

3. If incident involves al-leged crime or infraction:

A. Time, date, and loca-tion of event

B. Name and age of any victim, unless it’s a sex crime

C. Factual circumstanc-es surrounding the incident

D. General description of any injuries, property, or weapons involved.

Our local school corporation recently put one employee on paid leave and terminated another.

We’ve requested the factual basis for both decisions, but are not satisfied with the lack of specificity in the answers we were provided. I’m interested in whether you think the school corpora-tion’s responses satisfy their requirements under IC 5-14-3-4(b)(8)(C).

In the first situation, the superintendent placed an employee on paid leave (at the board meeting, the su-perintendent told the board and public there were “some concerns about student welfare and safety” and gave the statutory reason of “ne-glect of duty” as the reason he was recommending her contract be cancelled) and the board approved the leave. The school corporation and teacher ultimately worked out a settlement that allowed her to resign rather than be fired, but we figured the fact that she was punished requires them to release the

factual basis for the suspen-sion although I recall it may make a difference that the suspension was paid rather than without pay.

The second situation involved termination of a secretary at the high school. Again, we requested a fac-tual basis. I was told today that the factual basis was ne-glect of duty and insubordi-nation. To me, this seems like a characterization of the un-derlying facts and wouldn’t qualify as the factual basis itself.

You are right that paid suspension isn’t considered a disci-plinary action, so it

doesn’t trigger the opening of any personnel file records. So you’re stuck with what they are willing to give you on the teacher who eventu-ally resigned.

On the secretary termi-nated for neglect of duty and

insubordination, you can ask for records in her person-nel file that would pertain to the factual basis for the termination. As to what they might tell you, well that’s up to them as to how much detail they reveal. “The factual basis” language is in the Access to Public Records Act, so you can only use it to obtain records, not leverage any verbal description.

The question is what re-cords might exist. They may argue that the only record available is the one that says she was “insubordinate and neglected her duty,” but I would press them for records that reflect what actions she took or failed to take that the superintendent judged to be a violation of conduct.

You would think there would be something in writ-ing – whether it’s a report by him or copies of e-mail that was evidence of her bad behavior.

Page 4 June 24, 2010

Legally SpeakingBy Stephen Key

AA

HSPA Hotline

Q

Q

Newspapers need to sit down with their local school districts and hammer out an agreement if they want to stream high school sporting events on the newspapers websites.

If you don’t, someone else may beat you to the punch, and create an exclusive con-tract, limiting the amount of video you can display.

This advice follows the federal court decision reached earlier this month involving the Wisconsin Interscholastic Athletic Association and Wisconsin newspapers.

As reported in the last is-sue of The Indiana Publish-er, the case shouldn’t affect the truce between Indiana newspapers and the Indiana High School Athletic Asso-ciation. That truce concerns terms of acceptance for me-dia credentials – a matter of contract, not copyright, law.

But the Wisconsin deci-sion does give a possible pre-view to how Indiana courts might look at questions as to whether a public entity,

such as a school corpora-tion, could enter into exclu-sive contracts with private companies for broadcast or Internet streaming of its public events.

With property tax caps impacting school budgets, you should expect athletic directors to look at addition-al ways to generate revenue, and broadcast rights to foot-ball and basketball games will be a carrot someone, if not newspapers, will dangle before them.

Newspaper executives across the country have raised the alarm that public schools shouldn’t be able to keep someone from cover-ing a sporting event when it’s held in a taxpayer-built venue and the public is invited to purchase a ticket to watch.

But that’s not what the federal court ruled. The ban-ner of the First Amendment is raised as an argument protecting newspapers’ right to cover an event as they please.

The Western District

of Wisconsin federal court determined in its 51-page opinion authored by District Judge William Conley that a public agency can act in a similar manner to a private business.

“When the government acts in a commercial or proprietary capacity, as WIAA does with respect to the tournament games it sponsors, it weighs strongly against finding that the gov-ernment has created a public forum or that regulation of speech within that forum is subject to strict scrutiny,” Judge Conley wrote.

The Wisconsin newspa-pers argued that WIAA’s mission was educational, not business, but the court looked at the intent of the

government agency to cre-ate a forum to maximize its revenue, not create a forum for public discourse.

Judge Conley also said the nature of the event is relevant.

“Some events, such as po-litical events, by their very nature foster free discourse regardless of the intent of the event’s sponsor. On the other hand, a typical sport-ing event – even one played for a state championship – has little expressive content for purposes of the First Amendment, save for en-tertainment, and, perhaps, inspiration,” Conley wrote.

The conclusion I draw from the federal court deci-sion is that local schools can create contracts with private entities to broadcast or In-ternet stream regular season sporting events.

There may need to be some accommodations between home team and opponents if both schools are attempting to give exclusive rights to their games, or it may favor the home team

contract rules.Newspapers should be

proactive about locking up their local schools before a competitor corners the mar-ket on Internet streaming. For small papers concerned about the technical aspect, there are private entities willing to partner with the newspaper or your can check with your Web page provider to see how they can help.

I know inkBarrel Video Networks of Rapid City, South Dakota, is contact-ing Indiana newspapers to propose a high school sports program. I would be surprised if 1UP! or Town-News.com aren’t equipped for working out programs that newspapers could use to stream high school games.

Streaming these local events opens up new adver-tising possibilities through event sponsorships or indi-vidual ads that either run during the event or along side the viewing window.

Move now because the football season will be here in less than three months.

Newspapers need to act following Wisconsin ruling

from a greater understand-ing of the First Amendment and the need to protect all voices, views and faiths.

With the help of the We-ber Shandwick agency, we’ve crafted ads that celebrate freedom in America and the ways we exercise those freedoms in our daily lives. The First Amendment gives us freedom of speech, but it also provides freedom to tweet. It protects political speeches, but it also guaran-tees our right to sing, dance and perform.

In fact, the First Amend-ment enriches our lives on a daily basis. That’s the es-sence of 1 For All. The cam-paign – which will launch on

EditorFrom Page 1

July 1 – is defined by these guiding principles:

• 1 For All is non-par-tisan: At a time of deep political polarization, we choose not to take sides. In fact, a shared commitment to freedom of speech, press and faith should unify this nation. Organizations of all political stripes are welcome to support 1 For All but the campaign will steer clear of partisan content.

• It’s all about educa-tion: America’s teachers would like to do a better job of teaching about the First Amendment, but they often lack the resources they need. 1 For All will provide edu-cational materials, course content and study guides for teachers of grades 1-12. In

addition, 1 For All and its Liberty Tree Initiative will sponsor campus festivals cel-ebrating and exploring First Amendment freedoms.

• 1 For All is interac-tive: There’s no point in celebrating free expression without encouraging some of it. Students and others will be encouraged to submit photos, videos, songs and stories that reflect the value of freedom in America.

• The focus is on all five freedoms: America’s news media are quick to defend freedom of the press and churches embrace freedom of faith, but these freedoms are interdependent and deserve the full support of all Ameri-cans. We can’t pick and choose the freedoms we like.

• We need a little help

from our friends: Marketing is expensive and an orga-nization determined not to engage in political advocacy or take a partisan position faces an uphill battle in raising the funds needed to spread the word. So we’re not going to try. Instead, we’re going to provide the ad campaign to news media, First Amendment groups, educational organizations, performing arts groups and anyone else who believes in this cause. We ask that these 1 For All partners use one of the ads on the July 1 launch date and then pub-lish additional ads whenever space allows. 1 For All is not asking for money; we’re ask-ing for media.

There’s extraordinary power in repeatedly market-

ing a message to the Ameri-can people. “Got Milk” proved that. And every generation understands that “Only you can prevent forest fires.”

1 For All is an opportu-nity for those who believe in the importance of free expression to share one overriding message with the American people: It’s not a coincidence that the stron-gest, most dynamic, most creative and most ambitious nation in the history of the planet is also the most free.

One amendment. Free-dom for all.

(Ken Paulson is a founder of 1 for All, the president of the Newseum and First Amendment Center and the former editor of USA TO-DAY)