Publicity, Media and EWB-USA
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Transcript of Publicity, Media and EWB-USA
Publicity, Media and EWB-USAWhy Telling your Story makes a Difference
WHO AM I?Jenny Starkey
EWB-USA Communications Manager
NAU Alumni – Communications Studies
DU Alumni – PR and International Communication
YOU CAN CONTACT ME!720-204-3208 | [email protected]
Advertising MarketingBranding
PR– oh my!?
What is Branding?
Branding Examples
How EWB-USA Uses Branding
What is Advertising?
Advertising Examples
How EWB-USA Uses Advertising
• CO Gives Day• Business Journals• PSAs (free form of advertising)• Google AdWords (another Freebie)• Direct Mail campaigns• Eblasts to members
What is Public Relations?
PR Examples
How EWB-USA Uses PR• To increase awareness• To increase interest• To increase donations• To create awareness and dialogue• To create understanding• To make change
What is Marketing?
Marketing ExamplesApple vs Microsoft
How EWB-USA Uses Marketing
• To work with members• To work with donors• To grow the organization• To increase awareness• To become experts in the field
So what do we do, Jenny?!
PR!
But what about…Advertising MarketingBranding
– oh my!?
So What is PR?
• Acting as a public face of the organization• Using the news or business press to carry
positive stories about your chapter and your projects
• Cultivating a good relationship with local press
• Becoming aware of opportunities that fit your chapters needs
WORKING WITH THE MEDIA
• What do you want to say?• Is it news worthy and interesting?• Is it timely and appropriate?• Who do you want to say it to?
• Be prepared • Key messages• Think like a reporter• Use the "blocking and bridging" technique to
steer answers in the right direction• Never lie to a reporter or say "no comment."• For TV interviews, look comfortable and feel
conversational
WORKING WITH THE MEDIA
Resources and Tools• Chapter resources from National– 512 Project Profile– Key Messaging Document– Identity and Style Guideline– Communications Toolkit– Website– Social Media
• Coming Soon!– Press Kits– Copy and paste press releases– Chapter postcards and fliers– Updated identity guide and chapter newsletter templates– Conference breakouts
It’s Right Here!
SUCCESS!
www.ewb-usa.org
ARE YOU FOLLOWING EWB-USA?facebook.com/ewbusatwitter.com/ewbusayoutube.com/ewbusa
I want to hear your stories, your successes, watch your videos, see you pictures, answer
your questions…
720-204-3208
FOLLOW: Katya’s Non-profit Marketing Bloghttp://www.nonprofitmarketingblog.com/
STAY IN TOUCH