publicitycreating awareness

Aaron Manfull & Jordyn Kiel, Advisers Francis Howell North High School | St. Charles, Mo

publicitycreating awareness

More than Awareness…

Deciding who and what you are as a publication (your attitude)

Creating ways to communicate that to your audience

What will make them want to develop a relationship with your publication?What do you have to offer them?

Publicity is Not New

publicityin action

DATABANKEVENTSVIDEO SOUNDBOARD CRAWL CREATOR FAN ART

MOBILE GAMES

EVENTS WITH MLB

PRESS INTERVIEWSFAN

ORGANIZATIONS

CALL TO ACTION

publicitynow a necessity for all media outlets

Publicity: A Process

define thepurposeset the goal

create anACTION PLANstop andEVALUATE

WHY- Build Relationships- More Interaction- Sell more yearbooks- Be more visible- Get students invested- Gain a following

GOAL- Should be driven by

your purpose- Make it specific- Be sure it’s

measurable

GUT CHECKS

MOVE YOUR AUDIENCE TO: READ IT WATCH IT SHARE IT BUY IT

5

EASYMAKE IT

Don’t make your audience do the work. Keep it easy and cheap.

What do they get out of this?

MAKE ITWORTH IT

MAKE ITMEMORABLEGet them hooked to keep them hooked

MAKE IT

FUN

You ARE fun. Show them.

FEED YOUR GOALMake it worth something.

MAKE IT

YOUR PUBLICITY IN

action

using TECH

IC HIGH SNAPCHAT

5 Social Tips1. Write for the medium

you are communicating within.

2. Use the image/video space whenever possible.

3. Work to link back to your site.

4. Don’t always link to your site.

5. Be THE source for information at your school.

5 Texting Tips1. Make sure to stay within

the 140 characters.2. Text relevant information.3. Texting links on occasion

is ok.4. Make sure to quadruple

check editing before you send.

5. Send 3-5 texts per day.

5 Email Tips1. Work to avoid sending

more than one newsletter a week.

2. Work to vary the content of the newsletter from week to week. Push interesting web content and important info.

3. Work to get parent emails from your guidance office.

4. Write unique, relevant, catchy subject lines

5. Use the account to push things like registration and yearbook sales deadlines.

HALLWAYSin the

Meet them where they are…Students spend an average of 180 days per year in school. Take advantage of it! Let them see you. – Hallways– Parking Lots– School Events– Classrooms– The list goes on

Publicity on the Inside• Be the home screen for

school computers• Hang posters, flyers

and banners• Yearbooks at lunches• Create recognizable,

school friendly shirts• Make use of your

mascot• Get your publication

news in school intercom announcements

• Create Videos

Publicity on the Outside• “Parking Tickets”• Big banners/Signs• Car Paint• Sidewalk Chalk

interaction with your audienceEVENTS AND CONTESTS

Existing Events• Carnivals• Homecoming• Prom• Spirit Weeks• Assemblies• Club Photo Day• Valentine’s Day• Holidays

Grand Blanc High School

Create your own events and contests• Focus Groups • Exclusive events for clubs and sports• Polls• Lunch with a mascot/mascot events• Halftime shows

UP THE GAMEMaybe your publication is ready to move forward in contests. Consider sweetening the incentive with a prize.

How to get prizes• Request items from large companies

or those that advertise with you.• From your classroom closet: tshirts,

stickers and yearbooks• You can exchange a product for some

ad space. • Gomoxie is also a website that sends

your publications free things that you may give out as prizes.

• Talk with clubs for tickets to events• Contact school boosters for discounts

Cross Marketing combines the strengths of two or moregroups for the benefit of both

crossmarketing

Cross marketing develops relationships with groups other; it also provides a partnership that can be called on in the future for prizes, favors, and advertising opportunities.

Why Cross Market

There are three ways for high school publications to cross market:

1) Cross Market with other parts of your program.

2) Cross Market with other school clubs or events.

3) Cross Market with the school itself

Ways to cross market

In your department

• With so many things to keep in mind it’s easy to overlook what’s right in front of you

• Newspaper promote and market with yearbook, broadcast, online, etc.

• Keep your department one unified group

Ways to cross market

With school clubs, and events

• By volunteering to give an update on your broadcast or website of a clubs meeting you can help get your name known throughout the school

• Be available• Treat everyone fairly• Make clubs and team feel like

they matter to you

Ways to cross market

With your school itself

• Get to know your administrators and office staff

• Find out what you can do for them

• Be reliable• Check in on a regular basis• Don’t make promises you

can’t keep

Ways to cross market

recruiting

staffers

theNext26.com 6 Recruiting Tips1. Allow students of all

grade levels to be part of the program.

2. Speak to guidance counselors about your program.

3. Make a video to promote your program.

4. Talk to students individually.

5. Work to get individual staffers to help lead the recruiting effort in high school and middle school.

6. Work to get Honors credit for your course through your district.

publicitycreating awareness

Aaron Manfull & Jordyn Kiel, Advisers Francis Howell North High School | St. Charles, Mo