PUBLICITY CENTERCENTRAL WASHINGTON UNIVERSITY

Lola GallagherMANAGER

Justin BeckmanSENIOR GRAPHIC

DESIGNER

Mindy HollidayMARKETING SUPERVISOR

Professional Staff3Student Employees12-15

Summer Interns3-5

MISSION STATEMENTThe Publicity Center offers a full slate of services to promote campus events, programs and departments while providing real world experience to student employees through hands on skill development, professional mentoring and portfolio development.

We strive to deliver high-quality services and award-winning products to increase awareness and pride in CWU's student l ife programs; and to impact students' personal and professional development by providing an inclusive, creative and challenging environment in which to learn outside the classroom.

WHAT WE DO• Design

• Writing

• Advertising

• Online & Digital Media

• Street Team

• Consultation

• Production

HOW WE DO ITFunding from S&A allows:

• Centralized office for design and marketing for campus programs

• Professionally mentored student employment and internships

related to majors

• Campus and community partnerships

• Annual surveys of staff and clients to respond to changing needs

WHY PUBLICITY?• Specifically established and funded to support S&A departments

and programs

• Efficient use of S&A fees maximizes limited resources

• Students gain hands-on experience and build professional skills –

through employment AND through collaborative efforts

• Works with CWU Public Affairs to support university graphic,

editorial and media standards and guidelines

GRAPHIC DESIGN & DIGITAL MEDIA

• Broad range of projects across campus

• Experience working with clients

• Engage in research and idea development

• Layout and design

• Printing and production

• Alternative media, social marketing, site specific projects

• Creative budgets

SUMMER INTERNSHIPS

88.1 THE ‘BURG

WELLNESS CENTER

CAMPUS ACTIVITIES

CRANKSGIVING

MARKETING, ADVERTISING & MEDIA RELATIONS

• Working with clients and students

• Resources

• Partnerships

• Media relations

• Purchasing / producing advertising

• Wildcat Access

MEDIA AND PUBLICATIONS

MEDIA PARTNERSHIPS

RESOURCES

WILDCAT ACCESS

HYPE

HYPEwww.facebook.com/cwu.hype

cwuhype.wordpress.com

PUBLICITY CENTERCENTRAL WASHINGTON UNIVERSITY