Publicis Media - IHR€¦ · 5 CLIENT CLIENT Connecting with four streamlined & modular solution...
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1 Publicis Media
Transcript of Publicis Media - IHR€¦ · 5 CLIENT CLIENT Connecting with four streamlined & modular solution...
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Publicis Media
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A bit about me…
What I do…
What I am going to talk about…
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Three years ago, Publicis Groupe had a traditional holding company structure
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StarcomZenith
Mediavest | SparkOptimedia | Blue 449
PTSDigitasHealth
Publicis Health
Publicis WorldwideMSL
Leo Burnett Saatchi & Saatchi
BBHProdigious
SapientNitroSapient Consulting
DigitasLBiRazorfish
CLIENT
In 2016, we transformed into a connecting company through the Power of One
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CLIENT
CLIENT
Connecting with four streamlined & modular solution hubs with the client at the core
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The world’s largest
marketers trust us
with their business
& brands
1,600+ ACCOUNTS
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Publicis Groupe Transformation
HOLDINGCOMPANY
PLATFORMCOMPANY
CONNECTINGCOMPANY
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INDISPENSABLE PARTNER IN
THEIR OWN TRANSFORMATION
TO BE OUR CLIENT’S
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Publicis Media is grounded in 3 core principles
TRUS T TAL ENT TRANSFORM AT ION
Transparent media
ecosystem
Digital, data, content &
tech
Harnessing media to drive
business
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Scale & expertise where you need it
230
115
23,500Staff
ASIA PACIFIC
43 offices in 18 countries
Headcount: 5,075
AMERICAS
60 offices in 18 countries
Headcount: 9,439
EMEA
127 offices in 79 countries
Headcount: 8,986Offices
Countries
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A brand led organization, supported by
global practices
Data
Sciences
GLOBAL MEDIA NETWORKS
People First
Content
PMXCommerce
GLOBAL PRACTICES
Strategic
Studio
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EACH BRAND HAS ITS OWN UNIQUE CULTURE
THE OPEN
SOURCE
MEDIA
AGENCY
THE HUMAN
EXPERIENCE
COMPANY
WE ARE THE
ROI AGENCY
WE ARE THE
CONNECTED
MARKETING
AGENCY
WE BRING
HEAT TO
BRANDS
BUILT FOR THE
RELENTLESS
PURSUIT OF
RESULTS
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WITH INTERCONNECTED TEAMS THROUGHOUT THE AGENCY…
PU B LIC IS TEAM SAMSUNG
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WHERE IT STARTS
TO GET COMPLEX…
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THE MEDIA AGENCY PROFILE OF THE PAST IS LONG GONE
MEDIA PLANNERS
From this…… To this……
MEDIA
BUYERS
ACCOUNT
MANAGEMENT
Data Scientists
Econometricians
Data Analysts
Engineers
AI and
Machine Learning
Creative Directors
E-CommerceMobile strategists
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HOW TO HIRE FOR DIFFERENT AGENCY
CULTURES INTO VERY DIVERSE TEAMS
THE CHALLENGE
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FROM COMPANY CULTURE TO
HIGH PERFORMING CULTURE
OUR FOCUS NEEDS TO ADAPT
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LAB1 &
THE NEXT GENERATION BOARD
HOW WE ARE TRANSFORMING
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ASSESSMENT FOR HIRE
PREDICTIVE MODELS
A HAPPINESS
HEALTHCHECK
MEASUREMENT
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THANK YOU
