Online communities Linking the citizens and customers into

decision making in a totally new way

Old way

citizenspolicy

policy

Big vision, big policy & a lot of time

New way

Micro launches, small policy, insights, iterations

Small policy

Small policy

policy

Colmar Brunton Communities

discussions online focus groups

quick polls

activities

Activities messagesprofile

/ connectnews

The Your Community Platform

8,000 potholes and other broken things have been fixed

The keys to successful online communities

1.LISTENTalk with citizens in context. Listen to their ideas before they get skewed. To uncover issues, ask good questions, focusing on how people feel

2. ORGANISE Around issues people really care about and/or want to change.

3. CROWD WISE Co-create with citizens, offer innovation as standard. Learn to feed off the wisdom of crowds.

4. ENGAGEProvide utility, education, entertainment and connection .

5. COMMITSpend long-term quality time with participants. Build lasting relationships, create arenas for subscription and meaningfulness.

“It's not about you. It's about all of us"