Public Service Broadcasting and the dynamics of “free” …€¦ ·...
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FLA 2.0 Networked & Open FLA 2.0 Networked & Open Public Service Broadcasting and the dynamics of “free” information Fujitsu Laboratories of America Technology Symposium November 2007 [email protected]
Transcript of Public Service Broadcasting and the dynamics of “free” …€¦ ·...
FLA 2.0 Networked & Open FLA 2.0 Networked & Open
Public Service Broadcasting and the dynamics of “free” information
Fujitsu Laboratories of America Technology Symposium November [email protected]
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Words and pictures
traditional literacy
digital literacy
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Literacy is core to public value
Society and government acknowledge literacy as the source of skills and creativity –central to economic growth
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Public literacy requires a mass market
In the 19th Century, railways and newspapers created a flood of disposable media
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Stimulating user generated content
Audiences responded to this flood by cutting and collecting things to create their own formats
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Entrepreneurs recognised these trends
They created new tools to help people manage their media
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Just as they do today
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“The cinema is a much more momentous invention than printing. Before printing could affect you, you had to learn to read……now, the cinema tells its story to the illiterate as well as to the literate.
That is why the cinema is going to produce effects that all the cheap books in the world could never produce.”
George Bernard Shaw 1914
The moving image offers a new literacy
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thought communication
Language connects us easily
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thought communicationtext
Writing as a barrier
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thought communicationtextemailprintbooks
With its own ecology
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thought communicationtextemailprintbooks publishers
retailerssecond handlibraries
…and distribution system
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thought communicationtextemailprintbooks
From text to rich media
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thought communicationtextemailprintbooksaudio
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thought communication
textemailprintbooksaudiomusic
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thought communication
textemailprintbooksaudiomusicstills
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thought communication
textemailprintbooksaudiomusicstillsmoving image
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thought communication
textemailprintbooksaudiomusicstillsmoving image publishers
archivesbroadcasters
But with new owners and distributors
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The problem of access
There was a time when access to text was privileged and rationed
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This remains true
….for moving images and recorded sound today
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In the world of print, user generated content depends upon access to 500years of the printed word.
In the new world of digital literacy, weneed to open up access to 100 years ofmoving image and recorded sound.
Where is the low hanging fruit?Public service broadcasting.
The challenge
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BBC Archive
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Public broadcasting…
…straddles the boundary between the social economy and the monetary economy
• Who “paid” for it?• Who “owns” it?• Who “curates” it?• Who can distribute it?• Who can deliver it into the heart of mass digital
literacy?
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• new Charter• towards an Open BBC• sound archive: one of world’s largest.
2m items. 300,000 hours• TV archive: major cultural resource.
1.5m items. 600,000 hours• Photo stills. 4m items.• 1000 hours of TV added every month
The case of the BBC
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The Creative Archive proposition
From home, members of the public will be able to:
• search for legally cleared TV and radio content – from extracts to whole programmes
• preview and download • modify and create their own versions• share with others – and with the BBC –
on a non-commercial basis
Free access to selected content for learning, for creativity and for pleasure.
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Headline results of the BBC pilot
• 500,000 downloads • 100,000 registered users• BAFTA for interactive innovation• Commercial sector endorsement• International support• Only two minor breaches of the licence
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Vision: Creative Archive UK
a Creative Archive for the nation, drawing on moving images, stills and sound content from a range of public and commercial sources
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Integrating the social and the monetary
Public Value:home use learning/creative applicationsamateur ugc
Commercial Value:collections brought to the mass market “upgrade path”commercial licensing investment opportunities
