Public Service Announcements at Simmons College Radio Christina Taddei Courtney Dillon Megan McLean.
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Transcript of Public Service Announcements at Simmons College Radio Christina Taddei Courtney Dillon Megan McLean.
![Page 1: Public Service Announcements at Simmons College Radio Christina Taddei Courtney Dillon Megan McLean.](https://reader036.fdocuments.in/reader036/viewer/2022070305/55140541550346e2488b4ae2/html5/thumbnails/1.jpg)
Public Service Announcements at Simmons College Radio
Christina TaddeiCourtney DillonMegan McLean
![Page 2: Public Service Announcements at Simmons College Radio Christina Taddei Courtney Dillon Megan McLean.](https://reader036.fdocuments.in/reader036/viewer/2022070305/55140541550346e2488b4ae2/html5/thumbnails/2.jpg)
Background
Simmons College Radio
In production the past two and a half years
Live internet streaming 24 hours a day, 7 days a week
Responsible for creating five Public Service Announcements (PSA)
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Problem
Obesity epidemic
As of 2008, 32% of Men and 35% of Women in the US
were obese
Over 68% of the population is either obese or
overweight
Heart disease as a leading cause of death
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Problem2010 Dietary Guidelines
Balance between calories in and calories out
Consuming more fruits, vegetables, whole-grains, fat-
free milk and low fat dairy products
Consume fewer foods with sodium, trans fat,
cholesterol, added sugars and refined grains
Physical activity
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Methods
Literature Review
Public Service Announcements
Survey Development and Delivery
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Literature Review
PSA History
Effective messages
Positive framed ads
Repetition
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Public Service Announcements
Writing and Producing PSAs
Writing style: teasers, word choice, length
Production considerations: speed, music, tone
Breakfast
Physical Activity
Portion Control
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Survey
Pre-PSA Questions
Radio habits
Identification of past PSAs
Past behavior change
Post-PSA Questions
Current behavior
Likelihood of behavior change
Analysis of PSA
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Results: Pre-Survey
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Results: Post-Survey
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Discussion• Pre-Survey
– 84% Listen to AM/FM Radio
– 87% Heard PSA on AM/FM Radio
– 37% Talked about PSA
– If did talk about PSA, only 52% take action
– 23% Tuning into Simmons Radio
• Post-Survey
– 97% PSA Informative
– 67% PSA caught attention
– 78% PSA provoked thought about habits
– 36% Likely to change habits
– 60/40 Eating Breakfast vs. Skipping or Occasionally Eating• 100%: Found Informative
• 75%: Catch Attention
• 92%: Thought About Current Habits
• 58%: Change Habits
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Limitations
• Population
• Time Period
• Setting
• Topic
• Number Tuning into Radio
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Thank you: Professor Len Mailloux
All who listened to 1st Show