Public Service Announcements

• A PSA is an advertisement broadcast on radio or television, in the public interest.

• PSAs are intended to modify public attitudes by raising awareness about specific issues.

• A typical PSA is part of a public awareness campaign to inform or educate the public about an issue such as smoking, compulsive gambling, or abuse.

• PSAs are not the same as CAUSE MARKETING. The latter is when a company markets a product to raise funds for a cause (could be non-profit).

• PSAs are not the same a Political Advertisements.

Examples of PSAs• Being Green

• Anti-Crack Cocaine

• Anti-Drugs

• SURPRISE PSA

• Animal Rights

• Eating Disorder

1} E-WASTE

2} ANTI-SMOKING

3} Chickens

4} Animal Shelter

Examples of student made PSAs using Stop Animation

What is a PSA?

1] A radio, TV or Computer announcement

2] A magazine image or poster

3] An advertisement selling something

4] A fundraiser

What is a PSA supposed to do?

1] Sell a product to a particular group of people.

2] Promote an event or fundraiser.

3] Educate or inform people about an issue and available resources.

4] Persuade people to think a certain way.