Public Service Announcement (Goodson)
Transcript of Public Service Announcement (Goodson)
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Public Service Announcement
Unless otherwise stated, images obtained from Microsoft Office Photo Gallery
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GoalRaise awareness or change a behavior or attitude about a social issue
Print ad obtained from knowhow2go.org
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NON-COMMERCIAL
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NON-PARTISAN
Photo used under Creative Commons from DonkeyHotey
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NON-RELIGIOUS
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VIDEO
RADIO
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VIDEO
“Mural”
Commercial obtained from YouTube, KnowHow2Go
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WHAT IS A PSA AD CAMPAIGN?
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SERIES OF PUBLIC SERVICE ANNOUNCEMENTS
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REVOLVE AROUND A SINGLE IDEA, MESSAGE, OR THEME
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MULTIPLE MEDIA CHANNELS
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PERSUASIVE TECHNIQUES
ETHOS
LOGOS
PATHOS
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PRODUCTION TECHNIQUES
SHOTS
COLOR
SLOGAN/LOGO
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YOUR TASK
Create your own public service announcement ad
campaign
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PROCESS
Topic
Selection
Research
Proposal
Commercial
Print Ad
Present
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TOPIC SELECTION
Health Safety
Education Family & Community
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RESEARCH
TopicFacts
Statistics
Examples
OtherEvidence
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PROPOSAL
Monroe’s Motivated Sequence
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COMMERCIAL
Storyboard
Original Filming
30 seconds-1 minute
1 Fact/Statistic
Tagline/Call-to-Action
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PRINT AD
Original photography
1 Fact/Statistic
Tagline/Call-to-Action
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PRESENTATION
Monroe’s Motivated Sequence
7-10 minutes
Present commercial & print ad
Equal speaking time
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Example PSAs
Idaho Meth Project
Idaho Go On
The Truth Project
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Resources
Ad Council
Teacher Quality
Kansas Association of Broadcasters