Public Relations: Measuring tier 1 media

30
Measuring Tier 1 Media Stella Bayles

Transcript of Public Relations: Measuring tier 1 media

Page 1: Public Relations: Measuring tier 1 media

Measuring Tier 1 Media

Stella Bayles

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@StellaBayles

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Awareness

Action

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1.

Awareness metrics

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Visits over unique users

Be realistic

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Visits over unique users

Be realistic

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Visits over unique users

Be realistic

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Visits over unique users

Be realistic

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2.

Action metrics

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Awareness

Consideration

Commitment

Experience

Loyalty

Advocacy

What happens next?

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AnswerTheClient.com

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AnswerTheClient.com

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5 - 10 million 1 - 5 million

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Links increase Search visibility

homes.com

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5 - 10 million

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Remember…

• Measure awareness…but be realistic

• Go beyond awareness

• What was the audience action?

• Content-led PR drives Search

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Thank you!

@StellaBayles

CoverageBook.com/Resolution

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