Public Relations Evaluation

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blic Relations valuation

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Slides to accompany a discussion in an Introduction to Public Relations course. Download presentation to see notes for each slide.

Transcript of Public Relations Evaluation

Page 1: Public Relations Evaluation

Public Relations

Evaluation

Page 2: Public Relations Evaluation

Public Relations as Process: R.A.C.E.

Copyright © Allyn and Bacon 2009

Research

Action

Comm.

Evaluation

Page 3: Public Relations Evaluation

Levels of Measurement

Copyright © Allyn and Bacon 2009

Page 4: Public Relations Evaluation

Evaluation Questions

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Page 5: Public Relations Evaluation

Clippings

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Page 6: Public Relations Evaluation

Benchmark Studies

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Page 7: Public Relations Evaluation

Communication Audit

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Page 8: Public Relations Evaluation

Readership

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Page 9: Public Relations Evaluation

Contact Me

Copyright © Allyn and Bacon 2009

Barbara B. Nixon, Assistant Professor of Public RelationsSoutheastern University

E-mail: [email protected]: barbaranixonSkype: barbara.b.nixonBlog: Public Relations Matters

http://publicrelationsmatters.com/

Public Relations Research for Planning and Evaluation · Public Relations Research for Planning and Evaluation Copyright © 2006, Walter K. Lindenmann 3 -- When facing a sudden and

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Club Public Relations Committee Manual - Microsoft PubliC Relations Committee manual 5 COmmITTee ROle AND ResPONsIbIlITIes Components of Public Relations Effective public relations

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Media Intelligence Public Relations ROI …...framing the session about measurement and evaluation of communications as “an enduring discussion in public relations research and practice.”

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Public Relations

Public Relations

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Standardization in Public Relations Measurement and Evaluation · Evaluation . David Michaelson and Don W. Stacks . As the public relations profession continues to focus more and

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PUBLIC RELATIONS - English · brand manager. public relations skills salary literary agent. public relations skills salary sales manager. public relations skills salary museum coordinator.

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THE PRACTICE OF PUBLIC RELATIONS DEFINING PUBLIC RELATIONS.

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Marketing and Public Relations Department BRAND GUIDE STYLE · Public Relations at pr@cf.edu. Marketing and Public Relations at CF The Marketing and Public Relations office provides

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Public Relations and Public Diplomacy: Conceptual and Practical … publica... · 2015. 7. 29. · Public Relations and Public Diplomacy – Public Relations Journal – Vol. 7, No.

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THE NATURE OF PUBLIC RELATIONS RELATIONS “Public relations is planned, persuasive communication designed to influence significant public” (John Marston) “Public relations is

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PUBLIC RELATIONS LEADERSHIP the role of public … · PUBLIC RELATIONS LEADERSHIP the role of public relations in governance ... narrative • Technical ... Public Relations and communication

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iMiller Public Relations - International Public Relations for Telecom Companies

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Which Method of Evaluation is Most Accurate in the Public Relations Industry

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Public Relations Research for Planning and Evaluationinstituteforpr.org/wp-content/uploads/2006_Planning_Eval.pdfPublic Relations Research for Planning and Evaluation . and . and .

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