Public Ralations Commuication Supervised by: Dr. Mohammed Ibahrine Meyem Chaoui Mehdi Benyaich.
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Transcript of Public Ralations Commuication Supervised by: Dr. Mohammed Ibahrine Meyem Chaoui Mehdi Benyaich.
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Public Ralations Commuication
Supervised by: Dr. Mohammed Ibahrine
Meyem ChaouiMehdi Benyaich
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Outline
1. Definition of communication1. Definition of communication
2. Chapter Plans: 1- Goals of Communication. 2- Grunig-Hunt Public relations Models. 3- S-E-M-D-R Communications Processe.
2. Chapter Plans: 1- Goals of Communication. 2- Grunig-Hunt Public relations Models. 3- S-E-M-D-R Communications Processe.
3.Case Study3.Case Study
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1- Definition of communication
• What is communication?
Ears are important!
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What is communication…
Communication is a process of exchanging information, imparting ideas, and making
oneself by others.
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What is Communication…
Communication is a very important tool for the effectiveness and success of Public
Relation Professionals.
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Communication as a tool for PR
WrittingWritting
ListeningListening
Counceling
Speaking
Promoting
Communication Skills
Communication Skills
Public Relations
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2- Goals of Communication
Goals of communication
Inform
Persuade
Motivate
Build mutual understanding
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3- Grunig-Hunt Public relations Models.
• Press agentry/publicity.
• Public Information.
• Two way asymmetric.
• Two-way symmetric.
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Let’s Discuss 3- S-E-M-D Communications Processe.
ourceource
ncoderncoder
essage essage
ecoderecoder
eceivereceiver
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What is the Source…
....
Central person or organization Central person or organization
doing the communicatingdoing the communicating
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What is the Encoder…
»» translate from an idea to a translate from an idea to a
communicationcommunication
»» Use semantics. Use semantics.
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What is the Message…
Medium
person
Content
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What is the Decoder…
Media
Peer Groups Semantics
Symbols
Stereotypes
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What is the Receiver…
• It may change attitudes.It may change attitudes.
» » rarely happensrarely happens
• It may crystallize attitudes.It may crystallize attitudes.
» » happens oftenhappens often
• It may create a wage of doubt.It may create a wage of doubt.
• It may do nothing.It may do nothing.
» » feedback is still necessaryfeedback is still necessary
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Recap
SOURCE
DECODER
MESSAGERECEIVER
ENCODERFEEDBACK