PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. A Quick Cruise to Key...

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.

A Quick Cruise to Key Business Research Tools

Mary Forman – SWALL Meeting - April 11, 2008

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A Quick Cruise to Key Business Research Tools

•IT & Telecom Research, Reports & Services–Forrester Research

•Market Research, Reports & Services–comScore Media Metrix

–Corporate Executive Board

–Mintel Comperemedia

–Corporate Insight

•Credit & Financial–SNL Financial

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Forrester Research

Forrester Research, Inc.

An independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

http://www.forrester.com

400 Technology SquareCambridge, MA 02139

Telephone: 617 613-5730

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Forrester Research

IT & Telecom Research, Reports & Services (ITTRRS) is a $2.8B industry. The key players are:

•Gartner – 43%

•IDC – 12%

•Forrester – 7%

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Data• Business Data Services• Consumer Technographics®

Research • RoleView• Inquiry

Community• Forrester

Leadership Boards• Events• Teleconferences • Workshops

Consulting• Effective Use Of Technology • Innovation & Organizational

Design • Supply & Demand Networks • IT Sourcing • Customer Experience Design

& Evaluation

Forrester Research

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Forrester Research

Access is roles based; you can search or browse

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Forrester Research

The business has access to consumer research on the adoption of technology

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Forrester Research

IT has access to technology and vendor information

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comScore, Inc.

comScore, Inc.

Maintains massive proprietary databases that provide a continuous, real-time measurement of the myriad ways in which the Internet is used and the wide variety of activities that are occurring online.

http://www.comscore.com/

11465 Sunset Hills Road, Suite 200Reston, VA 20190Telephone: 703 438-2000

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comScore, Inc.

Web Traffic Measurement is a $203M industry. It is a subset of the $29.7B Market Research, Reports & Services (MRRS) industry. The key players are:

•Nielsen/Net Ratings- 40.5%

•comScore- 32.7%

•Hitwise- 19.7%

comScore Media Metrix is the audience measurement division of comScore, Inc.

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comScore, Inc. Media Metrix

Their products offer:

•Comprehensive metrics detailing online media usage for home, work and university audiences

•Complete online visitor demographic analysis

•Online buying power metrics to segment audiences based on actual consumer purchases

•Detailed measurement of 101 U.S. local markets

•Qualitative consumer information, seamlessly integrated with passively captured online usage data

•Meaningful measurement of key ethnic segments

•Global audience measurement in dozens of countries

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Looking for Internet usage of banking sites in the U.S. by women at home, ages 18-34.

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Results of the search

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Corporate Executive Board


Provides best practices research, decision support tools, and executive education to a membership of over 4,700 corporations and not-for-profit institutions. Research addresses issues related to corporate strategy, operations, and general management.

http://www.corporateexecutiveboard.com/

1919 North Lynn Street Arlington, VA 22209Telephone: 571 303-3000

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The Market Research, Reports & Services (MRRS) industry is a $29.7B industry. The key players are global; the rest are niche players focused on different types of market research:

•The Nielsen Company - 13%

•IMS Health, Inc. - 7%

•TNS (Taylor Nelson Sofres) plc - 7%

•WPP Info, Insight & Consultancy - 6%

•GfK AG - 5%

•Ipsos - 4%

•Synovate - 3%

•Corporate Executive Board - 2%

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Mintel Group - Comperemedia

Mintel Group

A global supplier of consumer, media and market research.

http://www.mintel.com/frontpage/

351 West Hubbard Street, Fl 8Chicago, IL 60610

Telephone: 312 932-0400

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The Market Research, Reports & Services (MRRS) industry is a $29.7B industry. The key players are global; the rest are niche players (like Mintel @ $65M) focused on different types of market research.


•…


•…

•Mintel Group - .02%

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Mintel’s products include:

Comperemedia - a searchable competitive database tracking direct mail and print advertising in the U.S. and Canada, as well as email in the U.S.

–http://www.comperemedia.com/

They have virtually no competitors in this space.

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Tracking your competitors’ direct mail campaigns in the retail banking space

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Searching for consumer email campaigns in the credit card space during January and February that are considered to be innovative.

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You can see the creative email piece

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You can also see the details behind the creative piece

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More details behind the creative piece

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Corporate Insight

Corporate Insight, Inc.

A market research and consulting firm, specializing in delivering competitive intelligence to the global financial community.

http://www.corporateinsight.com/

675 Third Avenue, 27th Floor

New York, NY 10017

Telephone: 212 832-2002

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Corporate Insight

The Market Research, Reports & Services (MRRS) industry is a $29.7B industry. The key players are global; the rest are niche players (like Corporate Insight) focused on different types of market research.


•…


•…

•Corporate Insight – who knows?

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Corporate Insight

Their products are:

•Annuity Monitor

•Broker Monitor

•e-Monitor

•Bank Monitor

•Mutual Fund Monitor

•Mutual Fund Monitor – Advisor

•Credit Card Monitor

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Corporate Insight

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Corporate Insight

Key deliverables include competitor site films and targeted reports

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Corporate Insight

Details of what’s included in the latest Vanguard site video.

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SNL Financial

SNL Financial LC

Collects, standardizes and disseminates all relevant corporate, financial, market and M&A data — plus news and analysis — for the following industries: banking, specialized financial services, insurance, real estate, energy and media/communications.

http://www.snl.com

1 SNL Plaza

Charlottesville, VA 22902Telephone: 434 977-1600

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SNL Financial

The Credit & Financial (C&F) Information industry is a $38.5B industry. The key players are:

•Bloomberg L.P. - 13%

•Reuters Group PLC - 12%

•Standard & Poor's - 8%

•Moody's Corporation - 6%

•Thomson Financial - 6%

•Experian Group Limited - 5%

•TransUnion LLC - 4%

•And then… there’s SNL - 0.4%

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SNL Financial

SNL products include:

•The SNL DataSource databases

•SNL Interactive databases

•Y-Merge Analytics banking database

•IRWebLink

•SNL Corporate Performance Graphs

•SNL news, commentary, and research publications

•SNL data publications

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SNL Financial

This is a one-stop shop for banking and insurance information – both industry and company.

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SNL Financial

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SNL Financial

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SNL Financial

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SNL Financial

Mapping – Wachovia Bank locations

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Sources

•Outsell, Inc.

•Publisher websites (private and public sides)

PUBLIC INFORMATION: May be discussed or shared with non-USAA employees. A Quick Cruise to Key...

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