Jody Ranck, DrPH Accelus FuturesAsilomar, CAOctober 21, 2008

Rise of participatory cultureDIYLower transaction costs than MSMFinding like-minded peopleDistrust of hierarchy, traditional

institutionsCooperationNo longer a youth phenomenon

Political effects Drive toward transparency & efficiency Accountability Data in silos Network effects of cooperation And guess what, more people read

these sites than porn! Lack of trust in ads-from monologue to

dialogue

Obama’s texting strategyAnti-Swift Boat campaign in 2004

electionsTsunami ReliefComcast

Outdated CIO/IT policies in government

Institutional silos: disciplining knowledge & data

Lack of collaboration in hierarchies---need to move from roots to rhizomes

Outdated notions of communityHow to make sense of increase in

data?

Internet is becoming mobile1.3 billion landlines/3 billion mobilesGrowth of new media:health-search,

blogs, wikis, platforms for sharingPandemic/globalization of health

issues is driving need for MUCH better cooperation

Digital Natives

Over 112 million blogs*Over 100 million YouTube videos

watched per day, July 2008-5 billion videos watched

Over 200 million MySpace profiles In 2007 more than 1.1 billion

cellphones were sold worldwide **More than half (3.5 billion) of world’s

population has cellphones***

Mobile Web (Android, iPhone)Emerging Markets Cultural shift toward new ways of

doing things, thinking about public health

Dialogical governance

Telcoms investing in Mobile Health Health plans and consumers: Health

2.0 Microsoft/Google: PHR, next generation

is social networking iPhone Venture Fund Frontline SMS and NGOs CDC Mobile Health Coalition P2P Diabetes Management: Santa Fe New Health Commons

Data visualization Less control by central authorities Open Innovation Platforms Privacy isn’t a showstopper Mashup Culture Innovation from the edges: INNOVATE! Public Health Toolkits for communities Ubiquitous computing Network effects

Reputation systemsCommunities as partners with toolsNetworks as probes and experimentsSelf-organizing systemsAbility to cooperate is rewarded

Track news on RSS: iGoogle, Bloglines Make a twitter network for rapid

response to questions Find professionals on LinkedIn Del.icio.us for research groups Visit techsoup.org, NetSquared on

Fora.tv, http://socialmedia.wikispaces.com/

presentation