Public Education Network
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Transcript of Public Education Network
Public involvement. Public education. Public benefit.
Public Education Network
Every day, in every community, every child in America benefits from a quality public education.
To build public demand and mobilize resources for quality public education for all children through a national constituency of local education funds and individuals.
Pennsylvania Education Policy & Leadership Conference
March 29, 2007
Public involvement. Public education. Public benefit.
Public Education Network
Public Education Network (PEN) is a national
organization of local education funds (LEFs) and
individuals working to improve public schools and
build citizen support for quality public education in
low-income communities across the nation.
Public involvement. Public education. Public benefit.
A Powerful Base of Local Education Funds
United States 82 members in 34 states,
plus the District of Columbia and Puerto Rico
11 million children 1,600 school districts 16,000+ schools 7 of the top 10 cities 17 of the top 25 cities Key states of:
Florida, Pennsylvania, Tennessee, North Carolina, Texas, Ohio, and California
International
Mexico La Casa de La Ciencia
(reaches 1 million children)
Peru Foro Educativo
(reaches 6 million children)
Philippines Synergeia Foundation
(reaches 300,000 children)
Public involvement. Public education. Public benefit.
A Constituency of One Million Individuals
• 850,000 individuals across LEF communities
• 150,000 from PEN’s online activists
• 100,000 volunteers donate 1.5 million hours annually totaling $25 million dollars
Public involvement. Public education. Public benefit.
PEN History
From Projects to Systemic School Reform
1983
19831991
19911995
19961999
20002005
Public Education FundCreated by
The Ford Foundation
Test the viability ofCommunity-Based School Reform
Ten-Point Framework
Five Interrelated Policy Areas• School Finance• School Governance• Education Leadership• Curriculum and Assessment• Schools and Communities
Public EngagementPEN’s Theory of Action
Transformation and Growth Systemic School Reform(Building the Base)
Technical Assistance for Capacity Building
• Commitment• Standards and Outcomes• Assessments• Accountability• School Based Management
• Good Teachers• School Readiness• School Community Links• Technology• Public Engagement
Public involvement. Public education. Public benefit.
• Raise roughly $200 million annually to improve public schools and increase student achievement
• Raised nearly $4 billion to date for quality public education
• Invested over $1.5 billion in teacher quality
• Donated over $2.5 billion in volunteer time
Resource Power of the Network
Public involvement. Public education. Public benefit.
Leveraged roughly $13 billion in public dollars by supporting local bond and tax referenda, state and local budget increases, and litigation
Changed the composition and improved the quality of school boards in 50 school districts
LEF boards convene educators, corporations, philanthropies, and policy and public officials to build common ground
Civic Power of the Network
Public involvement. Public education. Public benefit.
Local Education Funds (LEFs)
• Independent of their school districts
• Professionally staffed with boards reflective of its community
• Work in high-poverty areas (urban and rural)
• Committed to whole system reform, to ensure a high quality
education for all children
What is an LEF?
Public involvement. Public education. Public benefit.
LEFs Advocate
Accountability
Advocates
Resources
Involvement Improvement
Accountability
PEN members advocate for accountability—they expect measurable results from all those who participate in local public education.
Improvement
PEN members advocate for improvement—they encourage innovative practices and programs that make public education better.
Involvement
PEN members advocate for community involvement—they help put the public in public education.
Resources
PEN members generate resources—they facilitate investment in public education from private, public, and philanthropic sources.
Advocates
PEN members advocate for excellence in public education —they are independent organizations that work with public schools to make a difference for all students.
Public involvement. Public education. Public benefit.
LEFs Work
To build infrastructure
To build leadership
To build knowledge
To build momentum for innovation
Public involvement. Public education. Public benefit.
Establish a positive
environment for reform
Build school
community capacity
Create long-term
outcomes for youth,
families, and
communities
Outcomes of LEF Work
Public involvement. Public education. Public benefit.
Establish a positive
environment for reform
Public confidence
Committed school and
community actors
Shared agenda
Cross-constituency
alliances
High-quality ideas
Outcomes of LEF Work
Public involvement. Public education. Public benefit.
Build school community capacity
District receptivity to ideas from outside
Policies and programs aligned with high-quality ideas
Reach and depth of implementation
Adequate resources equitably distributed
Coordinated services
High-quality school leadership and staff
Outcomes of LEF Work
Public involvement. Public education. Public benefit.
Create long-term outcomes for youth, families, and communities
Improved student achievement
Economic development
Improved conditions for families
Equity of opportunity and conditions
Outcomes of LEF Work
Public involvement. Public education. Public benefit.
PEN’s Model of Public Engagement
Public responsibility is a means to lasting policy change
With public support, leaders and policies have staying power, and school improvement can work
Public responsibility is an end in itself in a democracy
LEFs were charged with inspiring and equipping their communities to take on three policy areas:
Standards and accountability Schools and communities Teacher quality
Public involvement. Public education. Public benefit.
PEN’s Model of Public Engagement
Civic Leaders Superintendents, school boards, mayors, council
members, business leaders, labor leaders, state officials
Higher education The Public-at-Large
Grassroots participants in community dialogues Leadership trainees
Professional Service Providers Community-based organizations, health-service
providers, police departments, etc. School principals, central-office staff, teachers
Who is “the community”?
Public involvement. Public education. Public benefit.
Policy changes enacted Practice changes achieved Civic support gained from “grasstops” and
grassroots New ways of working—collaborating, listening to the
public voice—adopted by other organizations In Mobile, public responsibility grew and led to policy
and practice change within 3 years In many other sites, public responsibility grew and
may lead to future policy change
Types of Results
PEN’s Policy Initiatives Using Public Engagement to Reform our Public Schools
Public involvement. Public education. Public benefit.
Election results Portland school board: defeat of anti-tax slate,
election of candidates with LEF ties Durham and Mobile bond issue
Programs addressing the achievement gap West Virginia’s HB 4669 Durham Public Schools’ formal commitment Mobile’s accountability system for school results
New policies on teacher hiring and induction in Seattle and the District of Columbia
Paterson school board resolution supporting community schools
Policy Changes Enacted
PEN’s Policy Initiatives Using Public Engagement to Reform our Public Schools
Public involvement. Public education. Public benefit.
Services delivered under Schools and Community: 19 Community Learning Centers running in
Lincoln Aspects of community schools in place in 9
Lancaster schools Providence After-School Alliance, with Wallace
Foundation support, extending services citywide
Opportunities for teachers in New York and Chattanooga, planned under this initiative, grew with other philanthropic support
PEN’s Policy Initiatives Using Public Engagement to Reform our Public Schools
Practice Changes Achieved
Public involvement. Public education. Public benefit.
As LEF board members, civic leaders learned about public engagement as a strategy
Professional service providers and community organizations convened to work together
ACORN entered the education field in DC and NJ
Universities joined in the work in Chattanooga, Durham, Lancaster, Lincoln, and New York
Local philanthropy began to support community schools (Lancaster, Lincoln) and community engagement (Paterson, Seattle)
PEN’s Policy Initiatives Using Public Engagement to Reform our Public Schools
Civic Support Gained: Grasstops
Public involvement. Public education. Public benefit.
Wider public participation in the discourse
Participants in community dialogues expressed their views in Chattanooga, DC, Durham, Mobile, New York, Paterson, Pennsylvania, Portland, Seattle, and West Virginia
Discussions were civil and rested on a norm of mutual respect—conditions not always present in these communities
Community members gathered and reported data in DC, Mobile, and Paterson
PEN’s Policy Initiatives Using Public Engagement to Reform our Public Schools
Civic Support Gained: Grassroots
Public involvement. Public education. Public benefit.
LEFs join the civic infrastructure
Seattle’s school district and union have tried to adopt the LEF’s approach to public dialogue
Paterson community organizations are more inclined to work together and to listen to community views
West Virginia leaders attended the LEF’s Education Summit, listening to citizens
PEN’s Policy Initiatives Using Public Engagement to Reform our Public Schools
A New Way of Working Modeled
Public involvement. Public education. Public benefit.
PEN’s scholars’ forum on public engagement and public education reform attempts to build the field.
PEN convened this forum because Public engagement must be a prerequisite, not
an afterthought, of school reform. It is critical to the sustainability of reform efforts.
Yet the literature on public engagement is episodic and not well-developed. Public engagement work by community-based organizations has been little studied.
PEN is well positioned to elevate public engagement as a critical element of systemic public education reform.
PEN’s Scholars’ Forum Using Public Engagement to Reform our Public Schools
PEN’s Scholars’ Forum: Why
Public involvement. Public education. Public benefit.
The nation’s top researchers into a Scholars’ Forum on public engagement in public education reform.
The Forum’s 30 members represent many of the country’s foremost experts in public engagement, including professors from education, sociology, political science, and anthropology as well as community-based researchers and practitioners.
PEN’s Scholars’ Forum Using Public Engagement to Reform our Public Schools
PEN’s Scholars’ Forum: Who
Public involvement. Public education. Public benefit.
Strategies:1. Publish a reader that lays out the landscape
and analyzes the state of the field, including evidence of effectiveness.
2. Mount new research studies to examine critical, unanswered questions in the field.
3. Bring visibility to public engagement strategies in the arenas of academia, philanthropy, policy, and education reform.
PEN’s Scholars’ Forum Using Public Engagement to Reform our Public Schools
PEN’s Scholars’ Forum: How
Public involvement. Public education. Public benefit.
Outcomes:
PEN will have a robust body of work on the topic of public engagement and education reform.
Public engagement for public education reform will be a field of study that continues to be sustained and supported by the nation’s top universities.
The body of research coming out of PEN’s Scholars’ Forum will inform the work of LEFs and other advocates and the crafting of education policy.
PEN’s Scholars’ Forum Using Public Engagement to Reform our Public Schools
PEN’s Scholars’ Forum: RESULTS
Building a Constituency
For Public Education
• Expansion of the LEF network
• Research
• Public engagement initiatives
• NCLB hearings
• Civic Index
Building the Campaign
Build a constituency of individuals that
use their voices and their votes to
achieve the goal of quality education for
every child.
The Campaign Goal
• We hosted 20 individual focus
groups/triads with over 130 different
individual respondents across the
demographic spectrum.
• Groups were held in Ohio, Texas,
California, Florida, Pennsylvania, and
Maryland.
Focus Groups
People Believe• EVERY child deserves a quality public education
at a good public school – not every child has access.
• EVERY child can learn.
• EVERY person in the community has a ROLE to play – although people say parents, teachers, and students are most involved and are most responsible.
• LOCAL elected officials are accountable for quality public schools.
What We Learned
• Every child deserves a quality public education, but not every child is receiving one.
• Every child can learn.
• Everyone in a community – not just parents – has a ROLE to play.
• Local elected officials are accountable for the quality of public schools.
What People Say About Education
• Public education is the number one concern among registered voters, along with the war in Iraq.
• 62% percent of voters say that candidates are not focusing enough on the issue of public education.
• 57% of Americans are frustrated and concerned about public schools.
2006 Education Poll Results
• Learn what you can do to demand quality public schools
• Vote for quality public education
• Act by demanding change in public education by engaging in GKGS activities
Call to Action & Platform
Built the campaign brand
Launched the web site in late August
Completed Give Kids Good Schools Week
- 200 events in 25 states and DC
- 40 LEFS and 16 partners
participated
Reached 60 million people via:
- earned and paid media
- PSAs
- GiveKidsGoodSchools.org
2006 Review
Web traffic highlights (6 months after launch)• 40,000+ visitors• 200,000+ page views• 5,700+ e-advocates• 4,000+ orders for free materials• 1,500+ pledge signatures
Advocacy emails sent• Average open rate is 25%
(industry avg 2%)
Give Kids Good SchoolsWeb Site Statistics
Give Kids Good Schools Week in 2006
Signed Proclamations:
Mobile, AL
Denver, CO
District of Columbia
Evansville, IN
Michigan
Lincoln, NE
Houston, TX
Bridgeport, CT
Public Service Announcement
Public Service Announcement
2006 PSA Placements
2006 Media Coverage
Paid Media in 2006
Wrapping Up
• PEN conducted years of research to develop the campaign.
• The call to action platform is how PEN engages activists in the campaign.
• The media partnerships have been invaluable to helping the campaign reach more than 60M Americans.
• Developed a strong policy agenda to activate constituents
• 2007 promises to be even more successful with new web upgrades and successful partnerships.
Campaign Hotline (202) 628-GKGS [email protected]
Chrystal MorrisNational Campaign Manager(202) 628-7460 [email protected]
Emily Reynolds National Campaign Associate(202) 628-7460 [email protected]
Contact Us
Public involvement. Public education. Public benefit.
Public Education Network
Every day, in every community, every child in America benefits from a quality public education.
To build public demand and mobilize resources for quality public education for all children through a national constituency of local education funds and individuals.