Public Diplomacy, Web 2.0 & the 3D Web
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Transcript of Public Diplomacy, Web 2.0 & the 3D Web
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Public Diplomacy, Web 2.0 & the 3D Web
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Public Diplomacy, Web 2.0 & the 3D Web
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Public Diplomacy, Web 2.0 & the 3D Web
• A Brief history of the web (to make a point)
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Public Diplomacy, Web 2.0 & the 3D Web
• A Brief history of the web (to make a point)
• Web 2.0:
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Public Diplomacy, Web 2.0 & the 3D Web
• A Brief history of the web (to make a point)
• Web 2.0:• What is it?
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Public Diplomacy, Web 2.0 & the 3D Web
• A Brief history of the web (to make a point)
• Web 2.0:• What is it?• How is Sweden using it for public diplomacy? (examples)
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Public Diplomacy, Web 2.0 & the 3D Web
• A Brief history of the web (to make a point)
• Web 2.0:• What is it?• How is Sweden using it for public diplomacy? (examples)
• The 3D Web:
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Public Diplomacy, Web 2.0 & the 3D Web
• A Brief history of the web (to make a point)
• Web 2.0:• What is it?• How is Sweden using it for public diplomacy? (examples)
• The 3D Web:• What is it?
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Public Diplomacy, Web 2.0 & the 3D Web
• A Brief history of the web (to make a point)
• Web 2.0:• What is it?• How is Sweden using it for public diplomacy? (examples)
• The 3D Web:• What is it?• Second House of Sweden
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Public Diplomacy, Web 2.0 & the 3D Web
• A Brief history of the web (to make a point)
• Web 2.0:• What is it?• How is Sweden using it for public diplomacy? (examples)
• The 3D Web:• What is it?• Second House of Sweden• Lessons learned (so far)
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Web 2.0: What is it?
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Web 2.0: What is it?
• A programmable platform
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Web 2.0: What is it?
• A programmable platform• APIs: “Application programming interfaces”
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Web 2.0: What is it?
• A programmable platform• APIs: “Application programming interfaces”• Web as a collection of services
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Web 2.0: What is it?
• A programmable platform• APIs: “Application programming interfaces”• Web as a collection of services • Atomisation of content: Reuse, mix, “mash up”
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Web 2.0: What is it?
• A programmable platform• APIs: “Application programming interfaces”• Web as a collection of services • Atomisation of content: Reuse, mix, “mash up”• Social, collaborative tools: weblogs, comments
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Using Web 2.0 for public diplomacy: Sweden
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Using Web 2.0 for public diplomacy: Sweden
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Using Web 2.0 for public diplomacy: Sweden
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Using Web 2.0 for public diplomacy: Sweden
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Using Web 2.0 for public diplomacy: Sweden
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Using Web 2.0 for public diplomacy: Sweden
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Using Web 2.0 for public diplomacy: Sweden
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Using Web 2.0 for public diplomacy: Sweden
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Using Web 2.0 for public diplomacy: Sweden
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The 3D Web: What is it?
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The 3D Web: What is it?
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The 3D Web: What is it?
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The 3D Web: What is it?
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The 3D Web: What is it?
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The 3D Web: What is it?
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The 3D Web: What is it?
• Virtual spaces for navigating to information in 3 dimensions
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The 3D Web: What is it?
• Virtual spaces for navigating to information in 3 dimensions• Virtual worlds vs. Mirror worlds: Second Life, Google Earth
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The 3D Web: What is it?
• Virtual spaces for navigating to information in 3 dimensions• Virtual worlds vs. Mirror worlds: Second Life, Google Earth• Shared space = social space
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The 3D Web: What is it?
• Virtual spaces for navigating to information in 3 dimensions• Virtual worlds vs. Mirror worlds: Second Life, Google Earth• Shared space = social space• World of Warcraft effect: Navigating in 3D is normal if you’re young
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Second House of Sweden
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Second House of Sweden
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Second House of Sweden
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Second House of Sweden
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Second House of Sweden
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Second House of Sweden
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Second House of Sweden
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Second House of Sweden
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Second House of Sweden
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Second House of Sweden
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Second House of Sweden
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Second House of Sweden
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Second House of Sweden
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Second House of Sweden
• Adding the 3D Web to our toolbox for communicating about Sweden
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Second House of Sweden
• Adding the 3D Web to our toolbox for communicating about Sweden• First to experiment, learn from our mistakes, become experts
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Second House of Sweden
• Adding the 3D Web to our toolbox for communicating about Sweden• First to experiment, learn from our mistakes, become experts • Curiosity: What works? What doesn’t?
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Second House of Sweden
• Adding the 3D Web to our toolbox for communicating about Sweden• First to experiment, learn from our mistakes, become experts • Curiosity: What works? What doesn’t?• Must impress: Outsource design, construction, but manage content
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Lessons learned (so far)
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Lessons learned (so far)
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Lessons learned (so far)
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Lessons learned (so far)
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Lessons learned (so far)
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Lessons learned (so far)
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Lessons learned (so far)
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Lessons learned (so far)
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Lessons learned (so far)
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Lessons learned (so far)
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Lessons learned (so far)
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Lessons learned (so far)
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Lessons learned (so far)
• Focus on social events. Social events are the ‘new’ native content.- Gallery talks- Exhibition openings (Linnaeus)- Swedish lessons- Film festivals
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Lessons learned (so far)
• Focus on social events. Social events are the ‘new’ native content.- Gallery talks- Exhibition openings (Linnaeus)- Swedish lessons- Film festivals
• Don’t do what the ‘old’ web can do better- Second Life is not good for static content, texts
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Lessons learned (so far)
• Focus on social events. Social events are the ‘new’ native content.- Gallery talks- Exhibition openings (Linnaeus)- Swedish lessons- Film festivals
• Don’t do what the ‘old’ web can do better- Second Life is not good for static content, texts
• Don’t develop as if you are in the real world- No scarcity - No gravity- But it is familiar as we slowly adapt to a new paradigm
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