Public Awareness Annual Report...Coverage of public awareness key messages Positive response to our...
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Public Awareness 21 2015 OAA ANNUAL REPORT Public Awareness This year's Public Awareness efforts focused on creat- ing ‘more public awareness’, building on the success of increased media exposure and the development of the OAA as a media source for architecture and architects. The original campaign's goal was to raise the public pro- file of architecture, focusing on the key message of "the value of architecture". Goals of the public awareness campaign: 1. To raise public opinion of the value of architecture and broaden public perception and definition of architectural services. 2. To raise the profile of the Ontario Association of Architects and cultivate member trust through increased communication and transparency. Kim Graham & Associates (kg&a) creates and executes the campaign, which includes media relations, social media, event and program creation. Working with the OAA Communications Committee and the priorities of Council, a plan is created to move the efforts forward, building on the successes of the previous year's initia- tives. 2015 Objectives: Value of architectural services ❚ To raise public opinion of the value of architecture and broaden the public’s perception / definition of architectural services ❚ To raise the profile of the OAA and to cultivate membership trust through increased communica- tions ❚ To reach out to industry partners and broader client base, both in the business and consumer sectors ❚ To provide media content/interest, thereby expand- ing the impact of each pursuit 2015 Program: spring/summer: ❚ OAA Awards: Brand architecture messaging inte- gration ❚ Instagram strategy ❚ Microsite initiative idea ❚ President’s Tour of Local Societies / media inter- views tied to local issues ❚ Expansion of OAA Panel Discussions in Local Mar- kets with Society Partners & Chambers of Com- merce fall/winter: ❚ Media coverage: launch of Best New Emerging Practice Lecture ❚ Chamber of Commerce events continue ❚ President’s Tour of Local Societies / media inter- views tied to local issues continues ❚ Microsite initiative feedback Media Coverage 2015 OAA Award Winners: Media Coverage Summary ❚ In-depth coverage of key messages: More feature length articles, increased awareness of awards program – more supplemental content (picture galleries, videos) ❚ High-quality publications – Tier A/B publications ❚ Media contacting OAA as experts for interviews and information ❚ Coverage of public awareness key messages ❚ Positive response to our positioning of the OAA and of architects as leaders of progressive change in Ontario and value of architectural services. Key Messages ❚ Ontario architects are creating spaces that invite the public to come in, encouraging them to interact and engage. Reach extends beyond Ontario, across Canada and around the globe. ❚ Important projects in Toronto and across Ontario that are changing the way we live and experience cities. ❚ OAA Design Excellence awards highlight key examples of projects that engage the community while emphasizing sustainability. ❚ Spaces are designed to serve multiple functions, transforming basic service buildings into cultural/educational/institutional hubs. Victims of Communisim Memorial: Media Coverage Summary
Transcript of Public Awareness Annual Report...Coverage of public awareness key messages Positive response to our...
Public Awareness
21 2015 OAA ANNUAL REPORT
Public Awareness
This year's Public Awareness efforts focused on creat-ing ‘more public awareness’, building on the success of increased media exposure and the development of the OAA as a media source for architecture and architects.
The original campaign's goal was to raise the public pro-file of architecture, focusing on the key message of "the value of architecture".
Goals of the public awareness campaign:
1. To raise public opinion of the value of architecture and broaden public perception and definition of architectural services.
2. To raise the profile of the Ontario Association of Architects and cultivate member trust through increased communication and transparency.
Kim Graham & Associates (kg&a) creates and executes the campaign, which includes media relations, social media, event and program creation. Working with the OAA Communications Committee and the priorities of Council, a plan is created to move the efforts forward, building on the successes of the previous year's initia-tives.
2015 Objectives: Value of architectural services ❚ To raise public opinion of the value of architecture
and broaden the public’s perception / definition of architectural services
❚ To raise the profile of the OAA and to cultivate membership trust through increased communica-tions
❚ To reach out to industry partners and broader client base, both in the business and consumer sectors
❚ To provide media content/interest, thereby expand-ing the impact of each pursuit
2015 Program:spring/summer:❚OAA Awards: Brand architecture messaging inte-
gration ❚Instagram strategy❚Microsite initiative idea ❚President’s Tour of Local Societies / media inter-
views tied to local issues❚Expansion of OAA Panel Discussions in Local Mar-
kets with Society Partners & Chambers of Com-merce
fall/winter:❚Media coverage: launch of Best New Emerging
Practice Lecture❚Chamber of Commerce events continue❚President’s Tour of Local Societies / media inter-
views tied to local issues continues❚Microsite initiative feedback
Media Coverage
2015 OAA Award Winners:
Media Coverage Summary
❚ In-depth coverage of key messages: More feature length articles, increased awareness of awards program – more supplemental content (picture galleries, videos) ❚ High-quality publications – Tier A/B publications ❚ Media contacting OAA as experts for interviews and information ❚ Coverage of public awareness key messages ❚ Positive response to our positioning of the OAA and of architects as leaders of progressive change in Ontario and value of architectural services.
Key Messages❚ Ontario architects are creating spaces that invite the public to come in, encouraging them to interact and engage. Reach extends beyond Ontario, across Canada and around the globe. ❚ Important projects in Toronto and across Ontario that are changing the way we live and experience cities. ❚ OAA Design Excellence awards highlight key examples of projects that engage the community while emphasizing sustainability. ❚ Spaces are designed to serve multiple functions, transforming basic service buildings into cultural/educational/institutional hubs.
Victims of Communisim Memorial:
Media Coverage Summary
2015 OAA ANNUAL REPORT 22
“To be able to draw something like this and transform it into built form is truly spectacular… We also find it sets a very high standard for how to build on a lake, and how to make a connection to this very rugged landscape.”
- Toon Dreessen
– The National Post, Saturday May 30, 2015
“Hamilton really stands out as a way to shine in terms of urban renewal. There are so many fantastic examples of how architecture can play a significant role in urban renewal, by mixing this great blend of new and old buildings, and such a strong local network of architects and architecture fans who want to preserve parts of their history.”
- Toon Dreessen
– CBC Hamilton, Tuesday, May 5, 2015
“Architecture impacts every one of us, every day, in a uniquely personal way.”
– Toon Dreessen
– Belleville Intelligencer, Wednesday, March 25, 2015
‘Our built environment impacts how we feel, how we live, how we work; it impacts our effect on climate, climate change, sustainability, natural resourc-es, and architecture is an economic driver.”
– The Globe and Mail, Friday, May 8, 2015
