Public awareness and feedback – Insights from the SmartH2O project
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Transcript of Public awareness and feedback – Insights from the SmartH2O project
Isabel Micheel | European Institute for Participatory Media, Berlin
Public awareness and feedback – Insights from the SmartH2O project
University of Bremen | Aalborg University Copenhagen | Hasso-Plattner Institute Potsdam
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Isabel Micheel | [email protected]
Public awareness and feedback
Researcher in User-Centered Design
• The problem
© 2013 Politecnico di Milano, Piero Fraternali 3
UK_WATER SUPPLY UTILITY 15 million customers 2.6 Gl/day drinking water 3 billion $ revenue (2013-14)
Public awareness and feedback
Water demand management: a case study
© 2013 Politecnico di Milano, Piero Fraternali 4
DEMAND MANAGEMENT
CAPACITY EXPANSION
2010 2040
Gamification for water utilities
Water demand management: a case study
Two main challenges
• How to present consumption information and convey its meaning to users?
increase awareness
• How to enable and motivate consumers to change their consumption?
induce & sustain behavior change
Visualizing & gamifying water & energy consumption for behavior change FSEA 2015
visualization
actionable tips gamification
disaggregation comparison
5 Public awareness and feedback
Grant agreement no.: 619172
http://www.smarth2o-fp7.eu/ @smartH2Oproject
Raising awareness to induce behaviour change in the SmartH2O project
7
Data acquisi*on (smart meter)
Consump*on data repository • Privacy • Security
Engagement & Behavior Change • RecommendaAons • Goals, Achievements, Rewards
Water data analy*cs • End use disaggregaAon • ConsumpAon paJerns detecAon
User modeling • Household features • Clustering • Demand predicAon and simulaAon
• Digital+real games
• Personalized Aps
Consumer Portal • Awareness • Feedback
7 Public awareness and feedback
• User needs & requirements were elicited following an iteraAve human-‐centered design approach [ISO 13497 (ISO 1999)]
Requirements specificaAon
User pull Technology push
Formulating requirements based on user needs and technical feasibility
Identification / Validation of requirements with end-users
Mapping user needs on SmartH2O innovations
Sessions with technical partners
Requirements workshops with water consumers and suppliers
Mockups and user stories explain and visualize the concept
Tegna, CH
InteracAon with
TWUL in Reading,
UK
Collecting user feedback to elicit requirements
Monitoring sustain
behaviour
AcAon change
behaviour
ContemplaAon
form opinion
Pre-‐contemplaAon
unaware
Changing water consump*on behaviour is perceived as a mul*stage process Different stages, different needs, different incen*ves
Transtheore*cal model of behavioural change (Prochaska & Di Declemente, 1992)
Changing household water behaviour
Visualizing & gamifying water & energy consumption for behavior change FSEA 2015Public awareness and feedback
Water consumpAon feedback
AcAonable Aps AcAonable Aps
Virtual, social, physical rewards
Self-‐set goals
Hybrid online and card games
Incentive model
Visualizing & gamifying water & energy consumption for behavior change FSEA 2015Public awareness and feedback
Monitoring sustain
behaviour
AcAon change
behaviour
ContemplaAon
form opinion
Pre-‐contemplaAon
unaware
SmartH2O portal
11 Public awareness and feedback
• Gamified
• Water consumpAon feedback & goals
• AcAonable Aps
• User acAons earn points, badges and rewards
• Household Profile
• Leaderboard
12 Public awareness and feedback
AcAonable Aps Virtual, social, physical rewards
Self-‐set goals Water consumpAon feedback
First feedback & results from SmartH2O validation
13 Public awareness and feedback
Novak, J., Melenhorst, M., Micheel, I., Pasini, C., Fraternali, P., Rizzoli, A.-‐E., 2016. Behaviour change and incenAve modelling for water saving: first results from the SmartH2O project, Proc. of iEMSS 2016 – 8th InternaAonal Congress on Environmental Modelling and Sojware, Toulouse. Vol. 3, pp. 776
hJp://www.iemss.org/sites/iemss2016/vol3.php
LOCARNO | CH ~400 smart water meters installed
VALENCIA | ES ~490,000 smart water meters installed
Two real-‐world deployments of the SmartH2O plaJorm • Swiss case study (Tegna): small-‐scale valida*on
• tesAng and tuning of the incenAve model and gamificaAon techniques • tesAng the measurement infrastructure, system and user acceptance
• Spanish case study (Valencia): large-‐scale valida*on • full-‐scale operaAonal roll-‐out of a new EMIVASA customer service • validaAon of SmartH2O real-‐world impact in water saving
Validation: two case studies
14 Public awareness and feedback
Behavioural intenAon
Altudes
Social norm
Confidence in own capability
Social awareness app Awareness Behaviour
• Technology acceptance on portal level and use-‐case level
• Behaviour on the portal
Beliefs
Measurements: Measurements: Measurements:
OperaAonalizaAon of awareness: water consumpAon determinants (Theory of Planned Behaviour)
Comparison of smart meter readings against baseline
Validation: approach
15 Public awareness and feedback
Spanish case study: First results
16 Public awareness and feedback
Performance expectancy: I find the SmartH2O portal useful in my daily life
Altude towards technology: Using the SmartH2O portal makes water conservaAon more interesAng.
Effort expectancy: Using the SmartH2O portal makes it easier to learn how to save water.
CollecAng points by saving water moAvates me to use the portal
Posi*ve technology acceptance results (UTAUT)
Posi*ve towards gamifica*on
– 344 users, 295 awareness baseline (87% response rate) – 204 control group parAcipants – Intermediate online feedback from users: 32 parAcipants (9% response rate)
Spanish case study: First results
17 Public awareness and feedback
Ac*vity analysis (18.4.-‐28.8.2016)
21#
27#
9#
5#
39#
18#
27# 27#
22#
18#
13#
21#18#
15#
28#
19#
8#
1# 1#
10# 10#
2# 2#5#
1# 1#
0#
5#
10#
15#
20#
25#
30#
35#
40#
45#
<2000#
2000,2999#
3000,3999#
4000,4999#
5000,9999#
10000,14999#
15000,19999#
20000,24999#
25000,29999#
30000,34999#
35000,39999#
40000,44999#
45000,49999#
50000,54999#
55000,59999#
60000,64999#
65000,69999#
70000,74999#
75000,79999#
80000,99999#
100000,119999#
120000,139999#
140000,159999#
160000,179999#
180000,199999#
200000,220000#
No.$of$u
sers$
No.$of$points$
Underachievers#(1000#p.#interval,#N=62,#16,85%)# AcDve#users,#eligible#for#Drop!#(5'000#p.#interval,#N=275,#74,73%)# Overachievers#(20'000#p.#interval,#N=31,#8,42%)#
5,66$8,71$
3,05$ 3,01$ 4,43$8,21$
3,15$
9,03$
4,00$
12,93$
1,94$
0$
5$
10$
15$
20$
25$
30$
35$
40$
45$
50$
No.$of$logins$ Total$views$cons.$chart$(incl.$logins)$
Returning$to$consumpEon$
chart$
Views$overview$
visualizaEon$
Views$Tips$Page$
Views$Leaderboard$
Views$Profile$ Open$GamificaEon$
Panel$
Views$Rewards$Page$
No.$Of$Tips$Read$
No.$Of$Videos$Watched$
Average'po
rtal'interac/on
s'
Average'portal'interac/ons'p.'user'(368'users)'
Consump*on class No. of users
Average reduc*on
Low 10 41.2% Medium-‐low 22 26.9% Medium-‐high 10 41.2% High 1 21.2% Overall 43 33.8%
Seasonal influences account for 25-‐30% of the reducAon
Preliminary results in water consump*on reduc*on First results of portal with visualisaAons and Aps, but without gamificaAon
Swiss case study: First results
18 Public awareness and feedback
Average reducAon over 3 month period (1 Nov 2015 to 6 Feb 2016) vs. baseline (readings start -‐ Oct 31 2015)
Conclusions: • Gamified incenAve model was constructed based
on behavioural psychology • User feedback is being collected at different stages • Awareness and behaviour change are being
measured • IniAal promising findings in both case studies
Next steps: • New releases: Mobile app, Neighbourhood
comparison, weekly digest, Social sharing features • Final large scale validaAon in Valencia, supported
by new promoAon campaigns to recruit users • Transfer of results into different domains and
projects, including energy: – POWER project – enCOMPASS project
Wrap-up http://www.smarth2o-fp7.eu/ @smartH2Oproject [email protected]
References
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