Public Attitudes to Housing Results from Ipsos MORI On-Line Panel Poll 31 st May 2010.
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Transcript of Public Attitudes to Housing Results from Ipsos MORI On-Line Panel Poll 31 st May 2010.
Public Attitudes to HousingResults from Ipsos MORI On-Line Panel Poll
31st May 2010
On-Line Panel Poll – May 2010
On-line quota survey with 1,011 participants
Fieldwork conducted between 19th May and 27th May 2010
Data weighted to be nationally representative by age, tenure and Government Office Region
Where figures do not add up to 100% this is a result of computer rounding or multiple answers
An asterisk (*) indicates a score of less than 0.5% but greater than zero
Research carried out by Ipsos MORI
For more details, please contact Stephen Finlay ([email protected])
Distances people are prepared to move
More than half (52%) would move no more than 20 miles to find a suitable home to meet their needs
Nearly a half (49%) would move no more than 20 miles to find more affordable housing to buy or rent
Two out of five (39%) who are not retired would move no more than 20 miles to take up a new job or position
A quarter (26%) who are not retired would be prepared to move 100 miles or more to take up new employment. 16% would be prepared to move 100 miles or more to find more affordable housing
Distances people are prepared to move
Around a half (49%) would be prepared to move no more than 20 miles to find more affordable housing to buy or rent, 17% would not be prepared to move at all for this reason
One in five (19%) social renters would not be prepared to move to find more affordable housing to buy or rent. Slightly fewer social renters (17%) would be prepared to move 100 miles or more
Older people (65+) are less prepared to move to find more affordable housing – 33% would not be prepared to move
More than one in five (21%) of those living in Wales & Scotland would not be prepared to move, compared to 14% of those living in London and the South East
Distance prepared to move to find more affordable housing to buy or rent
17
12
20
14
7
16
14
None, would not be prepared to move
Not more than 5 miles
5 miles but not 20 miles
20 miles but not 50 miles
50 miles but not 100 miles
100 miles or more
Don't know
Distance prepared to move to find more affordable housing
Base: 1,011 British adults, 19th-27th May 2010
%
If you had to move to find more affordable housing to buy or rent, what is the furthest distance you would be prepared to move?
No more than 20 miles
49%
29
9
19
6
8
9
12
14
19
8
17
22
18
25
29
9
18
11
21
13
7
7
4
9
17
14
18
17
11
8
16
13
16
10
17
% None % Less than 5 miles % 5 to 20 miles % 20 to 50 miles% 50 to 100 miles % 100+ miles % Don't know
Base: 1,011 British adults, 19th-27th May 2010 *Small base size
Owned outright (no mortgage)
Owned with a mortgage
Social rented
Private rented
Other*
No more than 20 miles
49%
Distance prepared to move to find more affordable housing by tenure
5
4
11
17
27
33
11
15
13
9
12
12
27
26
22
14
19
17
15
24
19
13
4
9
9
9
5
8
7
4
10
11
16
24
19
14
24
12
14
15
12
11
% None % Less than 5 miles % 5 to 20 miles % 20 to 50 miles% 50 to 100 miles % 100+ miles % Don't know
Base: 1,011 British adults, 19th-27th May 2010
18 - 24
25 - 34
35 - 44
55 - 64
65+
45 - 54
No more than 20 miles
49%
Distance prepared to move to find more affordable housing by age
17
16
14
14
20
21
13
12
14
13
9
11
22
20
18
25
19
17
12
15
15
14
14
14
6
7
9
9
7
6
14
16
15
18
17
17
17
14
15
8
14
15
% None % Less than 5 miles % 5 to 20 miles % 20 to 50 miles% 50 to 100 miles % 100+ miles % Don't know
Base: 1,011 British adults, 19th-27th May 2010
North
Midlands &East of England
London
South West
Wales & Scotland
South East
No more than 20 miles
49%
Distance prepared to move to find more affordable housing by region
9
18
13
13
23
30
7
12
15
9
15
13
12
13
24
18
19
18
10
18
28
20
15
13
14
14
8
11
8
9
2
8
6
6
8
14
15
28
15
19
15
15
13
11
15
18
16
12
20
% None % Less than 5 miles % 5 to 20 miles % 20 to 50 miles% 50 to 100 miles % 100+ miles % Don't know
Employed – full-time
Employed – part-time
Self-employed*
Unemployed and not looking
Retired
Unemployed and looking for job
No more than 20 miles
49%
Student*
Base: 1,011 British adults, 19th-27th May 2010 * Small base size
Distance prepared to move to find more affordable housing by work status
Over half (52%) would be prepared to move no more than 20 miles to find a more suitable home to meet their needs, 12% would not be prepared to move at all for this reason
Owners with a mortgage are more prepared to move further distances. 44% are prepared to move more than 20 miles compared to 33% of social renters
Nearly a quarter (24%) of those aged between 45 and 54 are prepared to move more than 100 miles. More than a fifth (22%) of those aged 65 and above are not prepared to move at all
Those living in the South West are most prepared to move further (more than 20 miles) to find a more suitable home
Distance prepared to move to find a more suitable home to meet needs
12
16
24
14
7
18
10
None, would not be prepared to move
Not more than 5 miles
5 miles but not 20 miles
20 miles but not 50 miles
50 miles but not 100 miles
100 miles or more
Don't know
Base: 1,011 British adults, 19th-27th May 2010
%
If you had to move to find a more suitable home to meet your needs (in terms of size or type for example), what is the furthest distance you would be prepared to move?
No more than 20 miles
52%
Distance prepared to move to find a more suitable home to meet needs
17
7
17
6
8
16
14
17
17
13
20
26
21
31
29
10
17
10
22
13
8
8
4
5
17
20
19
19
11
8
10
9
12
9
13
% None % Less than 5 miles % 5 to 20 miles % 20 to 50 miles% 50 to 100 miles % 100+ miles % Don't know
Base: 1,011 British adults, 19th-27th May 2010 *Small base size
Owned outright (no mortgage)
Owned with a mortgage
Social rented
Private rented
Other*
No more than 20 miles
52%
Distance prepared to move to find a more suitable home to meet needs by tenure
5
2
8
13
18
22
13
15
16
14
18
18
28
32
28
17
19
20
15
25
15
12
6
10
9
8
5
9
9
4
12
11
19
24
19
21
19
8
10
12
10
6
% None % Less than 5 miles % 5 to 20 miles % 20 to 50 miles% 50 to 100 miles % 100+ miles % Don't know
Base: 1,011 British adults, 19th-27th May 2010
18 - 24
25 - 34
35 - 44
55 - 64
65+
45 - 54
No more than 20 miles
52%
Distance prepared to move to find a more suitable home to meet needs by age
11
12
10
11
15
13
17
11
23
16
15
14
26
29
20
21
17
23
9
15
14
17
17
16
6
7
6
10
6
6
18
17
17
18
22
18
12
10
10
6
9
11
% None % Less than 5 miles % 5 to 20 miles % 20 to 50 miles% 50 to 100 miles % 100+ miles % Don't know
Base: 1,011 British adults, 19th-27th May 2010
North
Midlands &East of England
London
South West
Wales & Scotland
South East
No more than 20 miles
52%
Distance prepared to move to find a more suitable home to meet needs by region
6
10
9
8
18
21
9
14
18
12
18
14
20
12
28
24
22
24
16
19
30
19
18
10
9
13
9
12
7
10
5
9
5
5
10
16
13
30
15
22
21
12
10
7
12
18
13
6
16
% None % Less than 5 miles % 5 to 20 miles % 20 to 50 miles% 50 to 100 miles % 100+ miles % Don't know
Employed – full-time
Employed – part-time
Self-employed*
Unemployed and not looking
Retired
Unemployed and looking for job
No more than 20 miles
52%
Student*
Base: 1,011 British adults, 19th-27th May 2010 * Small base size
Distance prepared to move to find a more suitable home to meet needs by work status
Two out of five (39%) would be prepared to move no more than 20 miles to take up a new job or position, 18% would not be prepared to move at all for this reason
Private renters and owners with a mortgage are more prepared to move further distances – over half say they would move more than 20 miles to take up a new job or position
A third of social renters are prepared to move more than 20 miles, but nearly a quarter (24%) say they would not be prepared to move at all
Those aged between 25 and 34 are more prepared to move further distances – 52% say they would move more than 20 miles. Those just below retirement age (55 – 64) are most likely not to move at all (41%)
Nearly a quarter of those living in the South West would not be prepared to move to take up a new job or position, compared to 13% of those living in London
Distance prepared to move to take up a new job or position – non retired only
18
5
16
13
5
26
17
None, would not be prepared to move
Not more than 5 miles
5 miles but not 20 miles
20 miles but not 50 miles
50 miles but not 100 miles
100 miles or more
Don't know
Base: 761 British adults who are not retired, 19 th-27th May 2010
%
If you had to move to take up a new job or position, what is the furthest distance you would be prepared to move?
No more than 20 miles
39%
Distance prepared to move to take up a new job or position – non retired only
29
13
24
12
13
4
5
5
5
8
12
18
15
19
17
10
15
10
19
17
5
6
4
8
4
22
30
19
25
33
16
15
23
13
8
% None % Less than 5 miles % 5 to 20 miles % 20 to 50 miles% 50 to 100 miles % 100+ miles % Don't know
Owned outright (no mortgage)
Owned with a mortgage
Social rented
Private rented
Other*
No more than 20 miles
39%Base: 761 British adults who are not retired, 19 th-27th May 2010
Distance prepared to move to take up a new job or position by tenure (non retired only)
8
12
16
18
41
41
8
7
4
3
4
19
17
18
12
16
15
13
21
13
11
6
4
8
7
4
6
1
22
24
28
29
21
37
22
13
17
22
11
4
% None % Less than 5 miles % 5 to 20 miles % 20 to 50 miles% 50 to 100 miles % 100+ miles % Don't know
18 - 24
25 - 34
35 - 44
55 - 64
65+
45 - 54
No more than 20 miles
39%Base: 761 British adults who are not retired, 19 th-27th May 2010
Distance prepared to move to take up a new job or position by age (non retired only)
14
20
13
19
23
17
6
2
9
8
7
2
21
16
16
15
12
14
9
18
13
14
14
11
7
4
4
6
4
6
26
22
28
26
23
31
17
18
17
11
18
19
% None % Less than 5 miles % 5 to 20 miles % 20 to 50 miles% 50 to 100 miles % 100+ miles % Don't know
North
Midlands &East of England
London
South West
Wales & Scotland
South East
No more than 20 miles
39%Base: 761 British adults who are not retired, 19 th-27th May 2010
Distance prepared to move to take up a new job or position by region (non retired only)
13
26
23
18
31
11
5
2
3
6
7
7
19
19
3
18
12
15
17
16
8
11
7
8
5
3
3
8
5
8
26
23
42
21
21
27
15
11
18
18
18
25
% None % Less than 5 miles % 5 to 20 miles % 20 to 50 miles% 50 to 100 miles % 100+ miles % Don't know
Employed – full-time
Employed – part-time
Self-employed*
Unemployed and not looking
Unemployed and looking for job
No more than 20 miles
39%
Student*
Base: 761 British adults who are not retired, 19 th-27th May 2010
Distance prepared to move to take up a new job or position by work status (non retired only)
Housing preferences in older age
If care and support is needed when older, the majority (63%) say they would like to live in their own home with these services provided
Nearly one in five (18%) say they would like to live in some form of specialised accommodation and fewer than one in ten (8%) would like to live in a family member’s home with care and support services provided
The preference to receive care and support within their own home is strongest among owners without a mortgage (75%) and weakest among private renters (49%). There is little variation in preferences for specialised accommodation across the main tenure groups
Younger people show the strongest preference to live in a family member’s home with care and support services provided – 20% of people aged between 18 and 24 prefer this
There are no significant variations in opinions by region
Housing preferences in older age
63%8%
18%
12%*%
Specialised accommodation (such as sheltered, supported, nursing or
residential accommodation depending on your need)
Your own home with care and support services provided
Don’t know
Something else
A family member’s home with care and support
services provided
If you need care and support when you are older, where would you most like to live?
Base: 1,011 British adults, 19th-27th May 2010
Housing preferences in older age
75
62
54
49
46
3
8
10
12
17
16
18
19
18
13
1
1
1
6
11
16
21
25
% Own home with care/ support % Family home with care/ support% Specialised accommodation % Something else% Don't know
Base: 1,011 British adults, 19th-27th May 2010 *Small base size
Owned outright (no mortgage)
Owned with a mortgage
Social rented
Private rented
Other*
Housing preferences in older age and tenure
46
58
60
67
67
71
20
12
6
3
4
4
14
15
18
18
22
18
1
1
21
15
15
10
7
7
1
% Own home with care/ support % Family home with care/ support% Specialised accommodation % Something else% Don't know
Base: 1,011 British adults, 19th-27th May 2010 *Small base size
18 - 24
25 - 34
35 - 44
55 - 64
65+
45 - 54
Housing preferences in older age and age
59
63
63
64
62
66
6
8
6
7
14
8
19
16
18
21
16
16
16
13
14
8
7
10
1
1
% Own home with care/ support % Family home with care/ support% Specialised accommodation % Something else% Don't know
Base: 1,011 British adults, 19th-27th May 2010 *Small base size
North
Midlands & East of England
London
South West
Wales & Scotland
South East
Housing preferences in older age and region
Views on the scale of new housing developments
Nearly two-thirds (65%) are in favour of smaller housing developments (up to 25 homes) in their local area if it meant more affordable housing to buy or rent in the future. Fewer than one in ten (9%) are opposed
Just 12% are in favour of larger housing developments (of more than 500 homes) in their local area if it meant more affordable housing to buy or rent in the future. Nearly two-thirds (65%) are opposed to this size of development
Social renters are most likely to favour smaller scale developments (100 homes or less), and are least likely to oppose larger scale developments (101 homes or more). Owners without a mortgage are the most strongly opposed to larger scale developments
Those aged between 25 and 34 are most likely to favour smaller scale developments (100 homes or less) whereas those 65 and above are most likely to oppose larger scale developments (101+ homes). Those aged between 18 and 24 are least likely to oppose larger scale developments
Those living in London and the South East are most likely to favour smaller developments and oppose larger developments. Those living in Wales & Scotland are least likely to oppose larger scale developments
Views on the scale of new housing developments
9
27
56
65
65
39
17
12
% Oppose % Favour
If it meant more affordable housing to buy or to rent for you and your children in the future (if applicable), to what extent would you be in favour of, or opposed to, the following in your local area…?
Base: 1,011 British adults, 19th-27th May 2010
New housing developments with up to 25 homes
New housing developments with between 26 and 100 homes
New housing developments with between 101 and 500 homes
New housing developments with more than 500 homes
Views on the scale of new housing developments
9
27
56
65
65
39
17
12
Up to 25homes
26-100homes
101-500homes
500+homes
% Oppose % FavourOwned
outright
Owned with
mortgage
Social rented
Private rented
Other
62 66 68 68 58
26 40 52 47 30
71 58 37 44 44
76 70 47 51 44
Base: 1,011 British adults, 19th-27th May 2010
% Favour
% Oppose
Views on the scale of new housing developments by tenure
Tenure
9
27
56
65
65
39
17
12
Up to 25homes
26-100homes
101-500homes
500+homes
% Oppose % Favour 18-24 25-34 35-44 45-54 55-64 65+
71 72 69 60 55 64
46 53 42 38 30 26
34 47 53 60 65 68
41 57 63 67 73 77
Base: 1,011 British adults, 19th-27th May 2010
% Favour
% Oppose
Views on the scale of new housing developments by age
Age
9
27
56
65
65
39
17
12
Up to 25homes
26-100homes
101-500homes
500+homes
% Oppose % Favour NorthMidlands & East of
Eng.London
South East
South West
Wales & Scot-
land
63 62 72 70 58 70
47 33 41 35 33 41
47 61 66 68 52 43
54 68 79 77 57 54
Base: 1,011 British adults, 19th-27th May 2010
% Favour
% Oppose
Views on the scale of new housing developments by region
Region
9
27
56
65
65
39
17
12
Up to 25homes
26-100homes
101-500homes
500+homes
% Oppose % FavourLess
than £10k£10k -
£20k£20k -
£35k£35k -
£55k£55k or
more
60 66 64 69 75
41 39 36 39 42
39 58 57 59 70
48 65 68 67 79
Base: 1,011 British adults, 19th-27th May 2010
% Favour
% Oppose
Views on the scale of new housing developments by income
Gross household income
Issues facing Britain
Ipsos MORI interviewed a representative quota sample of 1,045 adults aged 18+, face-to-face between 7th -13th May 2010 providing data for the Issues Index
The economy/ economic situation is considered the most important issue - 71% of the public saying this is an important issue facing Britain today
Other important issues most commonly mentioned include race relations, education, unemployment, the NHS and crime. These are considered important by between one and two fifths of the population
5% of the public consider housing to be an important issue facing Britain today, a result that has remained the same for the last seven Issues Index waves
Housing is more of an issue for those living in England than in Scotland (6% compared to 2%) and Londoners in particular are most likely to identify housing as an important issue – 13% compared to 5% across Britain
Those living in social rented housing are also more likely to identify housing as an important issue compared to the other main tenure groups
Issues facing Britain: Housing
0
10
20
30
40
50
60
70
Source: Ipsos-MORI Issues Index – January 2006 – May 2010
% important issue
Housing
Q What would you say is the most important issue facing Britain today?
Issues facing Britain: Housing
Education/ Schools
Race Relations/ Immigration
NHS
Crime
Economy/ economic situation
Unemployment
Defence
02468
1012141618
May1997
May1998
May1999
May2000
May2001
May2002
May2003
May2004
May2005
May2006
May2007
May2008
May2009
May2010
BrownBecomes
PM
9/11
HIPS fiasco, “Houses to
cost ten times salary”
A8 Countries join the EU
House prices rising at fastest rate in 10 years
2005 Election – Blair promises to make families £800 better off
and help first time buyers
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
Issues Facing Britain: Housing
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
Cameron becomes
PM
4
3
7
13
6
5
2
North (inc Scotland)
Midlands (inc Wales)
South (exc Grt London)
Greater London
England
Wales
Scotland
The importance of housing by region
Base: 1,045 British adults, 7th-13th May 2010, Ipsos MORI Issues Index
%
What do you see as other important issues facing Britain today? – Housing
2
6
12
5
Owned outright (nomortgage)
Owned with mortgage
Social rented
Private rented
The importance of housing by tenure group
Base: 1,045 British adults, 7th-13th May 2010, Ipsos MORI Issues Index
%
What do you see as other important issues facing Britain today? – Housing
