Number of Pubs

Catchment Adults 18+

Catchment Adults 18+ Per Pub

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Great Pub Great Food Gold 629 63.2 216 1,247 17.9 61 24,705 40.2 138

Great Pub Great Food Silver 745 74.9 163 1,515 21.8 47 25,323 41.2 90

Mainstream Pub with Food - Suburban Value 334 33.6 60 1,350 19.4 35 25,066 40.8 74

Mainstream Pub with Food - Suburban Aspiration 726 73.0 197 1,919 27.6 74 30,855 50.3 135

Mainstream Pub with Food - Country Value 0 0.0 0 15 0.2 2 545 0.9 7

Mainstream Pub with Food - Country Aspiration 601 60.4 487 1,053 15.1 122 11,740 19.1 154

Bit of Style 215 21.6 87 3,925 56.4 226 31,959 52.1 209

YPV Mainstream 0 0.0 0 2,893 41.5 2,044 10,473 17.1 839

YPV Premium 14 1.4 21 3,400 48.8 731 14,995 24.4 366

Community Wet 132 13.3 43 3,295 47.3 153 18,549 30.2 98

Total 18+ Population in Catchment 995 6,964 61,398

ABC1 118 109 118

C2DE 79 90 80

Standard Catchment Pub

Channel Index

Per Pub Analysis1 Mile Catchment Mosaic Profile

Social Grade Index

Index

37.1

% Index

42.0

61,398

62.9

0.5 Mile Catchment

%

58.0

498 1,616

Index

Index%

10 Minute DT Catchment

0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment

Index

1 Mile Catchment

62.6

37.4

Pub Catchment Report - AL4 0PP

O Rental Hubs B Prestige Positions G Domestic Success

1,393

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

2

995

385

6,964

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Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015

Catchment Mosaic Groups

Mosaic Groups in 0.5 and 1 Mile Catchment Areas Mosaic Groups in 10 minute DT Catchment Area

A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security

F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters

K Municipal Challenge L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs

Site Catchment

Experian Copyright 2016 2

Mosaic Type ProfileCatchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+% Mosaic Type Profile

Catchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+%

A01 World-Class Wealth 0 0.0 0 0.0 5 0.0 I36 Solid Economy 0 0.0 128 1.8 3,896 6.3

A02 Uptown Elite 0 0.0 0 0.0 466 0.8 I37 Budget Generations 0 0.0 9 0.1 27 0.0

A03 Penthouse Chic 0 0.0 0 0.0 0 0.0 I38 Childcare Squeeze 0 0.0 0 0.0 0 0.0

A04 Metro High-Flyers 0 0.0 0 0.0 60 0.1 I39 Families with Needs 0 0.0 0 0.0 0 0.0

B05 Premium Fortunes 5 0.5 8 0.1 1,871 3.0 J40 Make Do & Move On 0 0.0 0 0.0 0 0.0

B06 Diamond Days 0 0.0 17 0.2 1,234 2.0 J41 Disconnected Youth 0 0.0 13 0.2 216 0.4

B07 Alpha Families 13 1.3 52 0.7 2,141 3.5 J42 Midlife Stopgap 54 5.4 125 1.8 791 1.3

B08 Bank of Mum and Dad 305 30.7 511 7.3 2,119 3.5 J43 Renting a Room 0 0.0 0 0.0 80 0.1

B09 Empty-Nest Adventure 105 10.6 125 1.8 160 0.3 K44 Inner City Stalwarts 0 0.0 0 0.0 547 0.9

C10 Wealthy Landowners 7 0.7 23 0.3 384 0.6 K45 Crowded Kaleidoscope 0 0.0 0 0.0 78 0.1

C11 Rural Vogue 0 0.0 2 0.0 29 0.0 K46 High Rise Residents 0 0.0 0 0.0 0 0.0

C12 Scattered Homesteads 0 0.0 0 0.0 0 0.0 K47 Streetwise Singles 0 0.0 0 0.0 569 0.9

C13 Village Retirement 0 0.0 0 0.0 41 0.1 K48 Low Income Workers 0 0.0 0 0.0 0 0.0

D14 Satellite Settlers 0 0.0 7 0.1 231 0.4 L49 Dependent Greys 0 0.0 64 0.9 359 0.6

D15 Local Focus 0 0.0 0 0.0 0 0.0 L50 Pocket Pensions 25 2.5 127 1.8 558 0.9

D16 Outlying Seniors 0 0.0 7 0.1 45 0.1 L51 Aided Elderly 0 0.0 0 0.0 448 0.7

D17 Far-Flung Outposts 0 0.0 0 0.0 0 0.0 L52 Estate Veterans 0 0.0 0 0.0 98 0.2

E18 Legacy Elders 78 7.8 117 1.7 3,397 5.5 L53 Seasoned Survivors 0 0.0 0 0.0 104 0.2

E19 Bungalow Heaven 0 0.0 1 0.0 228 0.4 M54 Down-to-Earth Owners 0 0.0 0 0.0 0 0.0

E20 Classic Grandparents 40 4.0 40 0.6 212 0.3 M55 Offspring Overspill 0 0.0 0 0.0 62 0.1

E21 Solo Retirees 38 3.8 39 0.6 925 1.5 M56 Self Supporters 0 0.0 0 0.0 0 0.0

F22 Boomerang Boarders 0 0.0 1 0.0 161 0.3 N57 Community Elders 0 0.0 15 0.2 1,373 2.2

F23 Family Ties 81 8.1 227 3.3 1,512 2.5 N58 Cultural Comfort 0 0.0 0 0.0 413 0.7

F24 Fledgling Free 0 0.0 0 0.0 0 0.0 N59 Asian Heritage 0 0.0 0 0.0 0 0.0

F25 Dependable Me 0 0.0 9 0.1 93 0.2 N60 Ageing Access 0 0.0 0 0.0 495 0.8

G26 Cafés and Catchments 28 2.8 93 1.3 6,087 9.9 O61 Career Builders 0 0.0 3 0.0 2,735 4.5

G27 Thriving Independence 173 17.4 340 4.9 4,174 6.8 O62 Central Pulse 0 0.0 0 0.0 384 0.6

G28 Modern Parents 0 0.0 0 0.0 106 0.2 O63 Flexible Workforce 0 0.0 159 2.3 1,228 2.0

G29 Mid-Career Convention 0 0.0 11 0.2 284 0.5 O64 Bus-Route Renters 0 0.0 175 2.5 2,032 3.3

H30 Primary Ambitions 0 0.0 76 1.1 2,760 4.5 O65 Learners & Earners 0 0.0 2,659 38.2 8,508 13.9

H31 Affordable Fringe 0 0.0 0 0.0 0 0.0 O66 Student Scene 0 0.0 221 3.2 1,749 2.8

H32 First-Rung Futures 0 0.0 0 0.0 7 0.0 U99 Unclassified 0 0.0 1,345 19.3 3,904 6.4

H33 Contemporary Starts 0 0.0 0 0.0 379 0.6 Total 995 6,964 61,398

H34 New Foundations 29 2.9 29 0.4 539 0.9

H35 Flying Solo 14 1.4 186 2.7 1,094 1.8

1 Mile

Catchment

10 Minute DT

Catchment

Adults 18+ by Mosaic Type in Each Catchment

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

0.5 Mile

Catchment

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0115 968 5099

● Comfortable income

● Moderate use of Internet

● Parents aged 41-55

● Adult children at home, often students

● Also have a child under 18

● Own semi or detached homes

● Supporting kids can cause money strains

● Technology for entertainment

● Full-time students

● Halls of residence

● Homesharing private renters

● Frequent Internet usage

● Most have smartphones

● Highest use of Facebook● Use technology practically

● Singles and cohabitees 36+

● Married couples aged 50-65

● Adult children at home

● High salaries from senior positions

● Quality 4 bed detached homes

● Mortgage nearly paid off

● Students among local residents

● Close proximity to universities

● Cosmopolitan atmosphere

● Often terraces

● Two-thirds rent privately

4. F23 Family TiesActive families with teens and adult children whose prolonged support is eating up household

resources

● Watch videos online

Top 5 Mosaic Types

Inhabitants of the university fringe where students and older residents mix in cosmopolitan

locations

Well-off families in upmarket suburban homes where grown-up children benefit from continued

financial support

If you do not have log in details for Segmentation Portal then please contact the

Well-qualified older singles with incomes from successful professional careers in good quality

housing

Full visualisation of all types and groups are available in Segmentation Portal:

● Large outstanding mortgage

● Family neighbourhoods

● Middle managers

1 Mile Catchment Mosaic Type Visualisation

3. G27 Thriving Independence

2. B08 Bank of Mum and Dad

1. O65 Learners & Earners

www.segmentationportal.com

5. O66 Student SceneStudents living in high density accommodation close to universities and educational centres

Experian Copyright 2016 4

Source: CGA 2016

Competitor Map Top 20 Nearest Competitors

Order Outlet Name Operator

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 19

20

Whitbread

Mitchells & Butlers

Greene King

McMullen & Sons Ltd

Independent Free

Independent Free

Punch Pub Company

Independent Free

Town Inn

Rendezvous

Airfield

Colney Fox

Plough

Woodman

Speckled Hen

Punch Pub Company

Independent Free

Save Investments

McMullen & Sons Ltd

Independent Free

Mitchells & Butlers

Enterprise Inns

Independent Free

Independent Free

Mitchells & Butlers

Enterprise Inns

Wetherspoon

Hope & Anchor

Harpsfield Hall

Sibthorpe Arms

Three Horseshoes

Cavendish Arms

Roe Hill Hall

Ilaichi Kitchen & Bar

Harvester

Chalkdrawers Arms

Crooked Billet

Plough

Harrier

Style Bar

1.3

1.5

Distance From

Site (Miles)

0.1

0.5

0.7

0.8

7.4

Drivetime from

Site (Minutes)

2.2

1.6

1.7

1.7

1.8

1.8

1.5

1.5

1.6

2.0

2.2

0.9

1.3

1.3

7.6

5.2

9.0

9.7

8.4

Competitor Map and Report

8.6

0.9

2.7

4.9

8.5

6.4

6.3

7.6

9.5

6.2

6.2

6.2

8.0

6.5

Pubs Catchment Site

Experian Copyright 2016 5