The Pub: Survive, Thrive or Die – Case Study

Submitted by: Vikrant Pareek2014H149226P

Vision: To provide a suitable place to the University students for responsible drinking within the campus and to monitor and control the drinking behaviour of students as per the University guidelines.

Mission:

Fostering and promoting artistic, literary, educational, social, recreational and sporting activities for the advancement of the interest of its members and others; providing a club room and other conveniences and facilities for members and guests; promoting social and friendly intercourse among its members and guests; and, affordable opportunities for informal conferences on all matters of common interest.

Goals:

1. To earn sufficient revenue to continue operations so that it remains a going-concern.2. To provide a fun and social workplace in the campus.

Objectives:

1. To provide a common meeting ground for informal interactions to members of the university community.

2. To provide proper facilities for the consumption of alcoholic beverages within the campus, and to provide a mechanism to regulate the use of alcohol.

3. The Pub was to be viewed as a not-for-profit organization, which would enhance the University Centre complex's portfolio of activities within its ambit.

Policies:

The manager of The Pub came up with certain policies governing the behaviour of the patrons in the Pub. There were different categories concerning how long a patron could be barred from the premises. These are:

(A)One night eviction(B) Three [academic] week eviction(C) Three to six [academic] month eviction(D) One year eviction(E) Permanent eviction

The different types of offences for which the above applied can be summarised as follows:

Accessing or Attempting to Access a Restricted Area: Patrons are not expected to enter certain areas and it carries a minimum sanction of (B) going up to (D) in case of theft.

Breakage of Bottles/Glasses: Can be ignored by staff if thought to be accidental. In other cases it attracts sanctions depending on the nature of intent.

Conduct Unbecoming - Includes but is not limited to crowd surfing/unnecessary violence on the dance floor, getting into arguments with other patrons: It includes disrupting peace and hooliganism, minor vandalism, destruction of property etc. Barring provisions apply depending on nature and intent of behaviour.

Drinking and Driving: A minimum of (C) and a maximum of (E) was attracted by such behaviour which threatens the drinker as well as others.

Drinking After Being Cut Off: It includes drinking after being told not to do so or giving drinks to someone else. It attracted a standard sanction of (B).

Loaning Identification Cards: Giving ID cards to others students resulted in a standard (B).

Smuggling Alcohol: Patrons smuggling in alcohol to the premises would have their alcohol confiscated and given a sanction of (D).

Use or Possession of Illicit/Illegal Drugs: Patrons caught with illicit substances were given a minimum of (C) and (E) for repeat offence. Moreover, they were referred to the Security Department of the University.

SWOT Analysis:

Strengths:

Cheap prices Good work environment Great atmosphere Support of University

Weakness:

Old and worn out look Maintenance problems No hot food could be served Short term nature of hiring of staff

Opportunities:

Serving hot food New refreshed interiors Bigger space for operations More bartenders and counters for

faster operations Attracting conference visitors

Threats:

Competition from other local pubs Change in insurance policies Change in the outlook of University

toward drinking within premises