Ptcl product strategy slide share
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Transcript of Ptcl product strategy slide share
PTCLProducts, Strategy &
Financials
PresenterMr. ShAh
MentorMr. Khan | SM HR
Chronological history of PTCL
- Present
“Monopolistic Market“
No competitorsImprove profit margins higher revenueControl prices & supply
“Perfectly Competitive Markets “
Buyers & SellersEntry Exit barriersNormal Profits
Introducing the new face of PTCL
“hello to the
future”
High level insights from PTCL (Pakistan) Results
Analysis (PTCL)
• PTCL has an NPS score of 72%, with a high proportion of promoters (78%)
• NPS score remain constant at 70% across all segments but its highest score (80%) is achieved among the people spending less than 5.7 USD per month
• Pricing is cited by ~30% of PTCL promoters whereas Network/ Service Quality and Customer Service are mentioned by ~80%of its detractors
NPS
Some Examples
• Promoting education through online learning
• PTCL holds Eco-hike and tree plantation drive
• PTCL participates in Team Etisalat’s Diabetes ride across Europe
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2011 2012 2013 2014
# o
f in
itia
tive
s
Year
CSR Initiatives
Trend Analysis 2011 - 2014
Market Segmentation
PersonalLandlineBroadbandValue added servicesV foneSmart TV3G EVO TabEVO 3G WirelessEVO 3G Nitro 9.3EVO Wingle 9.3MbpsCharJi EVOCharJi EVO LTE TAB
BusinessPTCL CloudManaged Network ServicesInternational BusinessHosted SolutionsCarrier and wholesaleBusiness connectivityBusiness communication
FINANCIAL STATEMENTS
Annual Performance Review
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About the Topic
During this session we will;
o Discuss some basic financial terminology, along
with components of financial statements.
o Have an overview of last three year’s financial
results
o Analyze the performance and trends
o Some suggestions and recommendations.
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Basic Finance & Components of FSs
1). Basic Finance Terms
o Assets = Liabilities + Capital
o Revenue = Expenditures + Profits
2). Components of Financial Statements;
o Balance Sheet
o Profit & Loss Account
o Cash Flow Statement
o Changes in Equity Statement
o Notes to the Financial Statements
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Last Three Year's results (Rs. In Billions)
Year Profit Before Tax Profit After Tax
2012 11.01 7.21
2013 19.84 12.7
2014 8.01 5.21
Profits before and After Taxes
Year Return on Asset Return on Equity
2012 9.62 7.19
2013 16.57 12.85
2014 6.35 5.4
Return on Assets & Equity
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Year Revenue Trade Debtors
2012 60.04 15.4
2013 81.06 18.6
2014 81.51 15.76
Revenue Vs Trade Debts
Year Current Assets Current Liabilities
2012 47.36 20.55
2013 74.92 38.58
2014 69.63 44.35
Current Assets Vs Current Liabilities
Last Three Year's results (Rs. In Billions)
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Performance Trends
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50
100
1 2 3
Revenue
2012 2013 2014
2012 2013 2014
2012 2013 2014
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Recommendations
o Revenue mix to be broadened (DTH services
under process).
o Data addiction wave ( Share to be
maximized)
o Synergy Benefits (Merging similar functions)
o Customer oriented packages to be launched
o Capital Expenditures to be optimized (15-17b
per annum)
o Cost conscious approach to be promoted.
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Thank you … !