A bit about us and what we do

We are:

Ten consumer PR specialists in LeedsPart of Bell Pottinger North - 50 B2B PR specialists in NWPart of Bell Pottinger Group - 600 employees and over 700 clients from Yorkshire to Qatar And we’re a CarbonNeutral® company!

Our approach:

Ptarmigan Bell Pottinger is an integrated public relations agency that puts customer engagement at the heart of everything it does.

How do we do it?

We identify who to talk to, what to say to them, when and where to say it and we get them to actively listen

With our creative ideas cross media boundaries and we're expert at coming up with ideas that get people talking and keep them engaged

We measure everything we do against commercial objectives and by customer engagement

This is who we’ve done it for....

A snapshot of our work

Camelot/The National Lottery

• Retained regional agency for Camelot/The National Lottery covering Yorkshire & the North East. • Brief covers jackpot winners announcements, unclaimed tickets, winner liaison and new Lotto game launches• Over £3.5 million worth of national/regional broadcast and print coverage in under two years

Sample coverage for Camelot

Nestlé

• Longstanding relationship with Nestlé• Campaigns delivered for Aero, Quality Street, Rolo, Yorkie, Black Magic, Milky Bar, Polo and Rowntree’s Fruit Pastilles brands• Media relations, competition management, experiential and promotional campaigns delivered • Campaign specific activity on Easter eggs range• Crisis comms

Coverage and images for Nestle

NAAFI

Retained agency of Darlington-based NAAFI [Navy Army Air Force Institutes]Awareness raising campaign about the Forces catering service, nationally and regionally (and trade)Brief to help NAAFI celebrate its 90th anniversary in styleProduct PR support for high street launch of NAAFI Break Tea through SPAR storesOver £2million worth of press coverage in first year of activityMedia relations activity, experiential and events focusJust launched NAAFI 90th commemorative book with all proceeds going to military charities

Sample coverage for NAAFI

Virgin Media• As the only retained regional consultancy for Virgin Media, we devised and delivered award winning regional PR activity • Team handled ALL regional PR requirements including Yorkshire & North East territory• Regional press office support to in-house PR team• Creative consumer campaigns• Competition and promo activity as well as creative media relations campaigns to reflect contact centre activity based in Yorkshire, the North East and North West.

Sample coverage for Virgin Media

NHS

Our public sector work includes the delivery of highly targeted consumer focused campaigns for the NHSWe have delivered social marketing campaigns supporting obesity and anti smoking issues targeted at hard-to-reach audiences, including Asian men and teenage mothersCelebrity support and consumer experiential activity helped to create memorable and impactful behavourial change campaigns

Sample coverage and imagery for NHS campaigns

ASDA

• Social media based campaign to support ASDA stationery range• Targeted specifically at students going Back to Uni• Facebook mechanic designed to drive stationery sales, audience interaction and build brand loyalty• Competition to win a VIP trip to Rio resulted in creative entries ranging from short films to sculptures!

Social media activity for ASDA

npower Health Through Warmth

• Nationwide ‘cold bus’ tour designed to raise awareness of fuel poverty and associated health issues• Specially designed double-decker bus showing the effects of cold & damp conditions on health, took to the road and visited vulnerable communities in Newcastle, Durham, Middlesbrough, Leeds, Sheffield, Liverpool, the Midlands and Wales. • Six week intensive consumer awareness campaign generated over £750k worth of print & broadcast coverage and resulted in a 75 per cent increase in regional grant applications

Imagery from npower 'Cold Bus' customer engagement campaign

Other relevant consumer client experience:

• Makro• Yorkshire Tourist Board• Cartridge World• Carlsberg Tetley’s• Boost Health Drinks• Pampero Rum • The Money Shop• Portaski• WRAP (Waste Recycling Action Programme)• GDHA

Examples of consumer campaign activity....

Product launches - NAAFI, ASDA, Nestle, Diageo, The National LotteryExperiential - Nestle, Virgin Media, Money Shop, Tetley’sBehavioural change - WRAP, Compost Awareness, Cartridge World, The NHSAwareness - npower Health Through Warmth, Camelot

Product launches

Experiential

Behavioural change

Awareness campaigns

Client testimonials:

'Working with Ptarmigan Bell Pottinger over the past few months has resulted in significant increased brand exposure. Indeed with the media coverage generated so far both through blogger relations and product placement via offline channels, PortaSki has seen a 27% sales uplift compared to the same period in each of the past two years. PR activity is key to our success and the effective work undertaken by Ptarmigan Bell Pottinger is critical to driving sales for the 2010/11 ski season.'

Mike Johnston at Portaski

“I have worked with the Ptarmigan team for a number of years and continue to be impressed by their ability to devise fresh and thought-provoking ideas. They never fail to deliver media coverage and I can rely on them to be proactively thinking about my brand and tapping into the news agenda.”

Andrew Bryan, Marketing Director at The Money Shop

Client testimonials:Nick Baldwin, Asda Media Centre: “I contacted Ptarmigan Bell Pottinger as we had been challenged by the Asda stationery team to engage students across key university cities and online.

“Stationery is not the most exciting purchase decision, but Ptarmigan Bell Pottinger came back with two brilliant social media ideas to engage students and drive sales of the stationery range.

“The campaign was implemented superbly by the team, by driving interaction on the facebook page and beating the drum on the ground in university cities. The campaign was not without challenges from Asda, which cropped up constantly and were brilliantly dealt with by the team to ensure the end result was a very successful campaign, with massive interaction on the site and some fantastic entries to the competition.

“Following the success of this campaign I look forward to working with Ptarmigan Bell Pottinger again as the mix of excellent creative, customer service and a dedicated work ethic to ensure the campaign exceeds customer expectations is great mix.”

Client testimonials

“NAAFI is rich in history and is quite rightly regarded as a British Institution by those who have reason to be grateful for its services. The key thing for us was to find an Agency who understood that heritage and who could relate our 90 year achievements to today’s audience.

Ptarmigan have demonstrated that they ‘get it’ and have really made an effort to understand just what NAAFI means to people, so much so that they are as passionate about our service as we are. This has led to some great events which have helped re-establish NAAFI in the hearts and minds of the British public.”

Andrew Smart, Marketing Director NAAFI

In summary:

• Delivery of national and regional consumer campaigns • Ideally placed to serve Yorkshire & the North region as well as national campaigns• Unrivalled regional media knowledge• Plugged into wider Bell Pottinger network for additional client support eg Public Affairs• Experienced, creative team based in Leeds• Ready to go!

Contact

Terry Gilligan, Account DirectorPtarmigan Bell Pottingert: 0113 237 2835m: 07770 703541e: terry.gilligan@ptarmiganbp.co.ukwww.ptarmiganpr.co.uk