Psychology: Visual perception 3. By Janice Fung.
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Transcript of Psychology: Visual perception 3. By Janice Fung.
Visual Perception
Let’s revise yayy!
StimulusCornea
Pupil
Iris
Aqueous Humour
Vitreous Humour
Ciliary Muscles Retina Sclera
Optic nerve
1. Reception
Lens
2. Transduction
Electromagnetic energy (light)
Photochemical a.k.a. electrochemical energy (signal)
RodsCones
3. Transmission
Photochemical a.k.a. electrochemical energy (signal)
4. Organisation and Interpretation
Visual perception principles
• Usually used automatically with no conscious effort,
• but sometimes used intentionally (on purpose) by artists, designers, and advertisers!
(Play video)
1. Gestalt Principles
• Organise features of a visual scene by grouping them to perceive a whole, complete form in the simplest possible way.
1. Figure-ground organisation2. Closure3. Similarity4. Proximity
1. Figure-ground organisation
Ground
Figure
Ambiguous/Reversible figure
Camoflage
2. Closure
3. Similarity
3. Similarity
4. Proximity (or nearness)
4. Proximity (or nearness)
Let’s revise again! Gestalt Principles
• Organise features of a visual scene by grouping them to perceive a whole, complete form in the simplest possible way.
1. Figure-ground organisation2. Closure3. Similarity4. Proximity