Psychology of Color
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Transcript of Psychology of Color
Psychology of Colorthe
RED
BLUE (many restaurants use red in their signage/ads)
People are more productive in blue rooms
YELLOW
Don’t paint a baby’s room yellow, because they are more prone to crying.
Sources:http://psychology.about.com/od/sensationandperception/http://psycnet.apa.org/journals/xge/136/1/154/
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“Red is hypothesized to impair performance on achievement tasks, becausered is associated with the danger of failure in achievement contexts andevokes avoidance motivation.”
PRIMARYCOLORS:
what colorsto paint yourhome & why.
Psychology
has long been a symbol of fertility and was once the preferred color choice for wedding gowns in the 15th-century.
Even today, green M & M's (an American chocolate candy) are said to send a sexual message.
BLUE is often used in corporate business because it is productive and not invasive
BLUE
RED
LAVENDER PINK WHITE
More femininehelps to target audience very quicklyand is clean and calming
NationalBreast Cancer
Foundation
Many restaurants use redto stimulate appetite:
BLACK WHITE SILVER GOLD
Often used for luxury items, to enhance the feeling of sophistication.
GOLD
BROWN
GREEN PINK
ORANGEWHITE
BLACK
PURPLE
PURPLE
Workers in green environments have fewer stomach aches.
Many kings wore purple robes.“drunk tank pink” is a color use in prisons to initially calm inmates.
Great for creating the illusion of space.
Ancient Egyptians believed that it symbol-ized life and rebirth
Also used to draw attention: Signage
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