Psychology and Media
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Transcript of Psychology and Media
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8/13/2019 Psychology and Media
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What is Media Psychology?APA Division 46 Media Psychology
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The last half century has seen an explosion
Human ExperienceHow do we understandin this new world?
of new media
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Born to CommunicateFrom early man to present, peoplehave invented ways to communicateand connect
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+
Media + psychology = ?
Psychologyis the study of the how and why of human behavior,emotion, and thought
Mediaincludes all forms of mediated communications
Media psychology continually evolves as technologies change
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Psychological Perspectives
There are several differentpsychological perspectives
that influence research topics
and and career applications
Some important areas are:
How we understand
information in different media
environments
How we experience media
technologies
Social Influences in media
content and social networks
How media can support
positive growth and change
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Cognitive Psychology
Cognition = the process of thinking and understanding
Cognitive Psychology
Perception, Language, Attention, Memory, Problem Solving,
Decision Making and Judgment, Intelligence
Career opportunities:
UsabilityDevelopmental appropriateness of technology
and contentInformation comprehensionData
visualizationEducational media
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Social Influences
People are influenced by theirinteractions with other people,
environments, and culture
Research areas:identity development,learningcultural influencespersuasionmedia violencestereotypes
Career opportunities: media contentdevelopment and impactmedia literacyhealth applications
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Humanistic & Narrative
Career Opportunities:clinical/therapeutic applications oftechnology,marketingbranddevelopmentpersuasivecommunicationsgroup behavior/teambuildingentertainment media
gaming
Humanistic: People-centered, holistic, looksat peoples needs and experience
Narrative: Looking at the story patterns in lifeand meaning
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Positive Psychology
Positive emotions
Engagement
Promoting strengthsbased traits
Career Opportunities:Prosocial messaging,
media content, and game designlearning
technologiesonline curriculumdevelopmentmotivational toolsusability
designcompany communications
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Developmental Psychology
How people grow, change and develop across their lifespan.
Research:identity stages,life transitions,relational skills,physical and psychological changes
Career Opportunities: game designeducational mediaaccessibility technology and usabilitymedia literacy
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What Does a Media Psychologist Do?
Combine the knowledge of psychology with the understandingof how media applications work
New technologies means more demand for media psychology
Designers and producers of media for all distribution channels,from entertainment to corporate training
Assessment and evaluation of technology, interfaces, usability,and content
Integrating technology into educational curriculums, medialiteracy education programs, and student support learning andtime management tools
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Media Psychology is the Future
Media revolution leavesno industry, career,country, or process
untouched
Tools to promotepositive mediatechnologies and usecan help:
People thrive Communities to come
together
Nations to communicate
Change educational andfinancial opportunities
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APA Division 46 for Media Psychology
www.apa.org/divisions/div46/
References
Anderson, J. R. (1995). Cognitive Psychology and Its Implications. New York: W. H.
Freeman and Company.
Benjafield, J. G. (2005). History of Psychology. Oxford: Oxford University Press.Gardner, H. (1993). Frames of Mind. New York: Basic Books.
Giles, D. C. (2003). Media Psychology. Mahwah, New Jersey: Lawrence Erlbaum
Associates.
Harris, R. J. (2004).A Cognitive Psychology of Mass Communication(4th ed.).
Mahwah, NJ: Lawrence Erlbaum Associates.
Snyder, C. R., & Lopez, S. J. (Eds.). (2005). Handbook of Positive Psychology. Oxford:
Oxford University Press.
Slide show prepared by Dr. Pamela Rutledge, Media Psychology Research Center
http://www.apa.org/divisions/div46/http://www.apa.org/divisions/div46/http://www.apa.org/divisions/div46/http://www.apa.org/divisions/div46/http://www.apa.org/divisions/div46/http://www.apa.org/divisions/div46/