PYSCHOLOGY BEHIND DESIGN

THE CONCEPT OF UNLEARNING

EFFECTIVE TARGETING CASE

STUDY

AGENDA

WHO ARE YOU?

WORK TOWARDS A COMMON GOAL, YOUR OWN WAY

ECONOMY TECHNOLOGY

PSYCHOLOGY

THE SWEET SPOT

we should spend far less time looking into humanity's hidden depths, and

spend much more time in exploring

the hidden shallow

Nick Chater (Warwick Business School)

Impressions have an insane effect

WE ARE NOT MARKETERS

WE ARE NOT TECHNOLOGY EXPERTS

OR BUSINESS PROFESSIONALS

WE ARE EXPERIENCE MAKERS AND MANAGERS

DESIGN AN ‘EXPERIENCE’

WE ARE EXPERIENCE MAKERS AND MANAGERS

COPY NO COPY?

COLOR IS EVERYTHING

COLOR IS EVERYTHING

TEMPLATE? YOU ARE NOT DESIGNING A BROCHURE

EXPERIENCE DOESN’T HAVE ANY TEMPLATES

EXPERIENCE IS DESIGNED AROUND THE COPY

UNLEARN, RELEARN

UNLEARN, RELEARN

ZEIGERNIK EFFECT

MOST IMPORTANTLY …….. LIVE!

CASE STUDY

DEMONSTRATION