Psychology 2
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Transcript of Psychology 2
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SOCIAL PSYCHOLOGY ASSIGNMENT 2
Surayyn Selvan [0309818]Danielle Lionel [0310023]Yaseen Syed [0309021]
Soh You Shing [0308010]Trevor Hoareau [0308914]
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CHAPTER 6 Part 1Attitudes and Persuasion
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Negatively-Framed Fear Arousal Message
O Used when the source is trying to make the target perform specific actions
O Advertisements with high levels of fear produce more change in attitudes
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CHAPTER 6 Part 2Attitudes and Persuasion
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Deadline Technique
O A technique for increasing compliance in which target persons are told that they have only limited
time to take advantage of some offer or to obtain some item
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CHAPTER 7Stereotypes, Prejudice and
Discrimination
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The Origins of Prejudice : Threats to Self-Esteem
O If one fears that the interests of their group will be damaged or that there is a threat to their self- esteem, we
may see prejudice.
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CHAPTER 8Prosocial Behavior
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O ALTRUISMThe desire to help another person even if it involves a cost to the helper. The good
feeling that results is the reward
O SOCIAL RESPONSIBILITY NORMThis norm states that individuals should help others who are dependent on them.
Altruism and Social Responsibility Norm
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CHAPTER 9Aggression
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Frustration-Aggression Hypothesis &
Hostile Aggression
The hypothesis states that:--Every frustration leads to some form of
aggression-Every aggressive act is due to some prior
frustration
O Hostile AggressionPrime objective is to inflict some kind of harm on the victim usually accompanied by anger