Psycho Graphics - Marketing, Advertising and Sales Catered to Different Personality Types

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    Pschographics

    in Marketing,

    Advertisement and Sales

    T C. A P

    A quick how-to on targeting our message to a specific market segment.

    Introduction

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    Seven Groups of Pschographic Profiles

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    Belonger:

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    Sociall Conscious Tpe A:

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    In conclusion

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